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  1. #1
    hednic's Avatar
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    Default "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
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  2. #2
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Cool!
    There is no beauty / That cannot be more abused / To beauty's effect.
    / blog:// https://cologniac.com / raging for the machines

  3. #3
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Great name
    <div class="bnsotd"><b>Currently wearing:</b> <a href="ID26141851.html"><img src="http://www.basenotes.net/photos/products/33/26141851-8661.jpg"> Laudano Nero by Tiziana Terenzi</a></div>

  4. #4
    hednic's Avatar
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Quote Originally Posted by CapriDog View Post
    Great name
    I agree. The house continues to surprise!
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve my or other Basenoters' acknowledgement or respect.

  5. #5
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    They have my full attention now.

    Article on the making of the advert:
    http://www.adweek.com/brand-marketin...ash-and-worms/

  6. #6
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Anyone know anything about how it smells?

    Like worms, presumably?

  7. #7
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    It's interesting how we perceive these different "edgy" names fragrance companies come up with...

    On one hand................ "I Am Trash" seems to be, so far, a hit - at least the name and the concept of it. People seem intrigued and interested. On the other hand.................. "Fucking Fabulous" or "Imitation (Man/Woman)" seem to be frowned upon, too ostentatious or too edgy, too far out there, "too much", or wrong creative direction, or "how dare them?!?" gasps from people clutching their pearls, looking for the nearest picture of Jesus to protect them.

    What's in a name?
    Currently wearing: Rocabar by Hermès

  8. #8
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Different type of video.
    <div class="bnsotd"><b>Currently wearing:</b> <a href="ID26148387.html"><img src="http://www.basenotes.net/photos/products/33/26148387-7393.jpg"> Carven L'Eau Intense by Carven</a></div>

  9. #9
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Quote Originally Posted by Starblind View Post
    Anyone know anything about how it smells?

    Like worms, presumably?
    Based on the last image in the video, I'm guessing peonies.

    But in my heart I'm hoping for Edmond Roudnitska's rotten melons.

    However, my rational mind is saying that based on all prior experience with perfume marketing campaigns, the teaser video will probably turn out to be meaningless.

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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Quote Originally Posted by Cook.bot View Post
    Based on the last image in the video, I'm guessing peonies.

    But in my heart I'm hoping for Edmond Roudnitska's rotten melons.

    However, my rational mind is saying that based on all prior experience with perfume marketing campaigns, the teaser video will probably turn out to be meaningless.
    I was hoping for worms.

  11. #11
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Quote Originally Posted by Starblind View Post
    I was hoping for worms.
    Keep your fingers crossed. Maybe we'll both get lucky, and it'll smell like wormy rotten melons!

  12. #12
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    I like the French name better. I sure want to smell it. Flowers from waste.

    And what's in a name? Maybe if Fucking Fabulous had a fucking fabulous video to promote it, I'd be more interested. I know I can be swayed by great advertising.....
    “The unnatural and the strange have a perfume of their own”
    ― Fernando Pessoa
    Currently wearing: Vanille Fatale by Tom Ford

  13. #13
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    A little more info:

    "The ambition of Etienne de Swardt, founder of Etat Libre D'Orange is clear: "To conceive a fragrance that gives meaning to waste and other residues of the perfume industry and to tell everyone, faster, stronger, that the noxious air can reflect the beautiful and the good." Our waste still makes a lot of sense in a re-distilled state. This project which will be born in the fall of 2018 shows that this waste is generally not perceived as beautiful things but I am Trash, the flowers of the rubbish, pays homage to the beauty of what already used elements can reveal. The extraordinary can be born of rubbish," explains Emmanuel Ferry, Managing Director – Head of branding & advertising.
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve my or other Basenoters' acknowledgement or respect.

  14. #14
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    What is the name from?

    The Flowers of Waste?
    Most worn:

    Black Comme des Garçons, Borneo 1834 Serge Lutens, Patchouli Santa Maria Novella


  15. #15
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    Default Re: "I Am Trash" /Les Fleurs du Déchet by Etat Libre D'Orange Promotional Video

    Quote Originally Posted by Hazel5 View Post
    And what's in a name? Maybe if Fucking Fabulous had a fucking fabulous video to promote it, I'd be more interested. I know I can be swayed by great advertising.....


    Currently wearing: Rocabar by Hermès

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