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View Poll Results: Do you prefer?

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  • Price rise

    12 22.22%
  • Smaller bottle

    43 79.63%
  • Reformulation

    0 0%
Multiple Choice Poll.
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  1. #1
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    Default shrinkflation : the not so new consumer trend

    An interesting article has popped up on the BBC website. It talks about the way food packaging has shrunk over the past few years. Many people don't notice when the amount of cereal in the box decreases by a few grams, but when this happens repeatedly the cumulative change can become significant.

    There are three ways manufacturers can deal with the rising costs of their products, they can increase the price, which everyone immediately notices, they can change the ingredients, which some people will notice - and possibly feel betrayed, and the size of the packaging can be changed, which if done surreptitiously can mean that almost nobody notices.

    Here is the article

    http://www.bbc.com/capital/story/201...y-is-shrinking

    What's remarkable about this is that perfume manufacturers have so often chosen this third option of reformulation, with all the risks of alienating loyal customers that it entails, rather than reducing the size of the bottle, which would be more obvious to the buyer, but less than the other strategy that they use - raising the price, which we all see.

    Which option(s) would you prefer if a change to the price of your favourite perfume were being considered by the maker?

    Please go to the poll Do you prefer? to cast your vote.

  2. #2

    Default Re: shrinkflation : the not so new consumer trend

    I have noticed 90ml, 75ml and 30ml bottles appearing, and had assumed that was a similar 'shrinkflation'.
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  3. #3

    Default Re: shrinkflation : the not so new consumer trend

    Link doesn't work for me.

    Thing is - I've noticed a lot of odd-sized perfume bottles cropping up, especially in the larger sizes, such as 80ml, 85ml, 90ml. So who knows, maybe this is happening already with the bigger bottle sizes?

    Also, reformulation may not be necessarily done for cost reasons, but rather due to legistlation (IFRA), so I don't think its necessarily fair to aim our wrath squarely at the manufacturers here.

  4. #4

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    Default Re: shrinkflation : the not so new consumer trend

    l'd go for a smaller bottle every time.
    "What is this secret connection between the soul, and sea, clouds and perfumes? The soul itself appears to be sea, cloud and perfume..." - from Zorba the Greek by Nikos Kazantzakis.

  5. #5

    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by teardrop View Post
    l'd go for a smaller bottle every time.
    Same here, but I'm afraid the wider public who doesn't own a gamut of fragrances like most of us on Basenotes here would not, due to price per ml being higher for small bottles. It took me quite some time to get away from that kind of thinking, too.

  6. #6
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    Default Re: shrinkflation : the not so new consumer trend

    I'm in the same boat as the above; smaller bottle.

    What should be considered is that rising prices may not necessarily be the reason behind reformulation. IFRA have restricted and prohibited use of some ingredients (in the general publics' health interest, I should add) which has driven reformulation. Safe to say I've had no adverse effects from using perfumes yet but I would hate to be someone allergic to one ingredient found in most perfumes. That would drive anyone insane I'm sure!

    NB: I chose smaller bottles because I'm taking years to work through what I've got now. I tend to take 30mL decants and sell the rest or buy 30mL as a decant. More than enough for me!

  7. #7
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    Default Re: shrinkflation : the not so new consumer trend

    Smaller bottle
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  8. #8
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    Default Re: shrinkflation : the not so new consumer trend

    Smaller bottle.

  9. #9

    Default Re: shrinkflation : the not so new consumer trend

    This question is lost on this community. Most of us have trouble even making it through a 50ml bottle, and it's extremely rare to prefer your fav scent's reformulation.

  10. #10
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    Default Re: shrinkflation : the not so new consumer trend

    Nastka : Yes I agree on both points, I don't buy too many FB's these days, so I don't know what's happening in the current market place but Bulgari Black was released in 75ml a good twenty years ago, and these different bottle sizes are nothing new. As far as the IFRA regs go, some people complain that the manufacturers are using them as an opportunity to cut costs over and beyond statutory requirements.

  11. #11
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    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by wood&leather View Post
    This question is lost on this community. Most of us have trouble even making it through a 50ml bottle, and it's extremely rare to prefer your fav scent's reformulation.
    I'm canvassing opinion in the hope that somebody in the industry may notice and take account of our views.

  12. #12

    Default Re: shrinkflation : the not so new consumer trend

    I would rather see a smaller bottle rather than formula changes. It would have to be a very successful brand name to make this choice though due to the up front costs of new bottle costs and new packaging costs. If you go to all the trouble of making a new bottle and box from scratch just to change the size, you might as well create an all new perfume and new concept all around. "New" is a stronger selling feature than smaller bottle size.
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  13. #13

    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by Wild Gardener View Post
    I'm canvassing opinion in the hope that somebody in the industry may notice and take account of our views.
    Good idea. I've only tried Tom Ford in the last year and they've all smelled good but with horrible longevity. I'm told the TF frags from years ago were way better prior to reformulation. Definitely should have just provided more 30ml frags.

  14. #14
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    Default Re: shrinkflation : the not so new consumer trend

    “Smaller bottles” sounds like a reasonable expectation - from the consumer point of view. From the fragrance maker point of view, however, this may be a whole different story. Can you imagine the cost of redesigning bottles to suddenly have 98ml or 95ml instead of 100ml, retooling production lines for bottles, retooling production lines for bottle filling, etc... while knowing that they’d have to repeat the process a year later to shrink bottles again to 93ml or 90ml, the the year after to 87ml or 84ml, etc etc etc..... it’s not only hugely cost prohibitive, but most people WOULD notice, being used to 100ml being the standard size of a fragrance bottle. Any time you’d see an odd number below 100ml you’d know there was cost cutting involved. This is very different from your corn flakes boxes that are 1000 times larger and they take a few grams off - you’ll likely never notice because the box will typically remain same size, and no one really pays attention to the weight of corn flakes in the box, or whether it’s 5 grams less than it was the year before.

    People would definitely notice volume adjustments on small bottles, especially when everyone has already been preconditioned to know most common and typical fragrance sizes.

    Reformulation is not my favorite option, either, for obvious reasons. May as well officially label these v2, v3, v4, etc, as the formula changes, because most of the time the changes are definitely noticeable and make for a whole different fragrance, and not necessarily the one you’ve fallen in love with.

    So that leaves price. No one likes price increases, but... if I was guaranteed the same size and the same exact formula of a fragrance I fell in love with, I’d rather pay a few bucks more to get exactly what I expected, not a reworked, simplified, cheaper to manufacture version of it that may not smell as good.

    So my vote is price, as the most logical long term option guaranteeing the same quality fragrance to be available year after year. If at some point the price gets absurdly high, it may be time to discontinue the fragrance or make it very limited edition if there’s still market demand for it, but at least the fragrance can remain the same for as long as you recognize it’s name, with no annoying reformulation changes.
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  15. #15
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    Default Re: shrinkflation : the not so new consumer trend

    I'm okay with price increase or smaller bottles (however, smaller bottles might lead to more price increases).

    Reformulation is the word I absolutely dread.
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  16. #16
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    Default Re: shrinkflation : the not so new consumer trend

    I prefer a smaller bottle size. The uncommon 75 ml bottle is my sweet spot, a happy medium between 50 ml and 100 ml. Chanel Exclusifs come in 75 ml bottles and it feels perfect.
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  17. #17
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    Default Re: shrinkflation : the not so new consumer trend

    Smaller bottle.

  18. #18
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    Default Re: shrinkflation : the not so new consumer trend

    remik wrote : 'Can you imagine the cost of redesigning bottles to suddenly have 98ml or 95ml instead of 100ml, retooling production lines for bottles, retooling production lines for bottle filling, etc... while knowing that they’d have to repeat the process a year later to shrink bottles again to 93ml or 90ml, the the year after to 87ml or 84ml, etc etc etc.....'


    I can imagine that thicker glass walls and a wine bottle like dimple in the bottom of the flacon are possible, which would reduce the volume while keeping the bottle dimensions the same, thus avoiding the need to retool filling and packing lines. The cost would largely fall on the bottle manufacturers (and us, of course). Some bottles are already like that, 24, Faubourg and the Phillip Starck trio for example, it's not impossible.

    As far as cornflakes and their packaging goes, I think the cost of their box and the plastic bag that contain the flakes would be a higher proportion of the selling price - a couple of dollars - than the glass bottle and cardboard box that house a perfume that retails at a hundred plus. If cereal makers can do it, I'm sure a luxury goods industry - that makes a much higher profit margin than the returns gained from selling basic commodities - could also tweak their sizes.
    Last edited by Wild Gardener; 18th May 2018 at 05:06 PM.

  19. #19
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    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by Wild Gardener View Post
    Which option(s) would you prefer if a change to the price of your favourite perfume were being considered by the maker?
    Price rise. By the way - Interesting read. Thanks for the link.
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  20. #20

    Default Re: shrinkflation : the not so new consumer trend

    The shrinking bottle has been going on for a number of years. I remember MPG 100mls suddenly because 90mls and it was said that is when they also reformulated.

    I have also noticed quite a few fragrance houses doing 30mls and not 50mls.

    I am happy to buy a 30mls size.
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  21. #21
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    Default Re: shrinkflation : the not so new consumer trend

    Smaller sized bottles.
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  22. #22

    Default Re: shrinkflation : the not so new consumer trend

    I'd rather they introduced a smaller size option AND raised prices for the same larger size. That would offer the choice and not require retooling per se, except for adding a new format.
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  23. #23
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    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by Juxtapozbliss View Post
    I'd rather they introduced a smaller size option AND raised prices for the same larger size. That would offer the choice and not require retooling per se, except for adding a new format.
    Would less than 30ml be a good idea?

  24. #24
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    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by freewheelingvagabond View Post
    I'm okay with price increase or smaller bottles (however, smaller bottles might lead to more price increases).

    Reformulation is the word I absolutely dread.
    +1 on this.

  25. #25

    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by Wild Gardener View Post
    Would less than 30ml be a good idea?
    It might be a good idea considering how many people buy decants now.
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  26. #26

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    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by Wild Gardener View Post
    I'm canvassing opinion in the hope that somebody in the industry may notice and take account of our views.
    Don't hold your breath.
    "What is this secret connection between the soul, and sea, clouds and perfumes? The soul itself appears to be sea, cloud and perfume..." - from Zorba the Greek by Nikos Kazantzakis.

  27. #27
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    Default Re: shrinkflation : the not so new consumer trend

    Quote Originally Posted by Wild Gardener View Post
    Would less than 30ml be a good idea?
    Travel-friendly 15 ml size is an excellent option IMO.

  28. #28
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    Default Re: shrinkflation : the not so new consumer trend

    Consider this... Roja Dove changed his bottle sizes about a year or so ago. Most of his fragrances were in 100ml size, now the same fragrances are sold in 50ml sizes only. Same prices, if not higher than before, but you get half the juice. Is this really the direction to go - smaller bottles, while keeping the prices "the same"? Since it's impractical to change bottle sizes every year by a few ml, the downsizing would typically go exactly as Roja implemented - from 100ml to 50ml. I don't like that sort of 100% price hike for half the fragrance - I'd rather see the original 100ml being sold, just increase the price by a few bucks to offset higher cost of ingredients or labor or marketing or distribution - and offer smaller options in parallel.

    I would really like to see more fragrances available in 10-15, 30, 50, 100ml sizes, though. Especially the 10-15ml size. I hate those tiny dabber samples, I find them mostly useless - you get a *vague* idea of what the scent is like, but without being able to spray it, you really can't tell much about the projection, longevity, sillage, etc. I much prefer spray samples, to get a more real-world experience with the fragrance. And often you really don't want 100ml of a fragrance if you just want it for novelty sake or just to know what it's like. That's why I applaud companies like Zoologist Perfumes that do make decent size but still small (11ml) spray bottles available - I like their concept and want to own them all just to smell them every now and then, but I don't need or desire full bottles of any of them. But at 11ml/each - I'll buy them all. If anything, they are awesome sample size bottles - if I truly fall in love with a fragrance, I'll then get the biggest bottle they sell. At 10ml or so, I'll even buy Secretions Magnifique to terrorize friends - don't need 100ml of that. ;-)
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  29. #29
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    Default Re: shrinkflation : the not so new consumer trend

    Well, I can only assume that many of Roja Dove's customers, in particular those who patronise his boutique at the top of Harrods, must be of the 'if you have to ask the price you can't afford it' variety, and really don't care if he has doubled his prices overnight. I couldn't see Sephora getting away with it.

  30. #30

    Default Re: shrinkflation : the not so new consumer trend

    Tending to second the opinion that smaller bottles could be an option, but mainly-again, seconding previous opinions expressed-due to practicality while traveling/during transportation rather than price alone
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