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  1. #1
    Super Member Basehead's Avatar
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    Default Fahrenheit reformulation response from Dior

    I asked Dior on their reformulation practices of Fahrenheit and I received this response. Thought it might interest some too.
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  2. #2

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    Default Re: Fahrenheit reformulation response from Dior

    Wow, surprised they bothered with this long answer!

    Whether it is true of course is a different matter.

    cacio

  3. #3
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    Default Re: Fahrenheit reformulation response from Dior

    It's interesting that she said there was a major reformulation in 2011. I like how she describes the barrel note.

  4. #4
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    Default Re: Fahrenheit reformulation response from Dior

    Thank you for providing the letter.
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve my or other Basenoters' acknowledgement or respect.

  5. #5
    The Devil in the Details
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    Default Re: Fahrenheit reformulation response from Dior

    I will say that smelling the petrol note in this stuff puts me over a barrel sometimes, and I like that.
    oh look, I have a signature
    Currently wearing: Spicy by Avon

  6. #6

    Default Re: Fahrenheit reformulation response from Dior

    Thanks for posting this. It’s crazy to think how many makers have their own ‘Fahrenheit barrels’ that get thrown out, to be forgotten to time, never to be experienced by another soul again.
    Currently wearing: Bois du Portugal by Creed

  7. #7
    Super Member annetteo's Avatar
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    Default Re: Fahrenheit reformulation response from Dior

    Hats off to Dior for even bothering to answer! Doubt if you would have even got a response from Chanel,let alone a detailed one like that...

  8. #8
    Super Member Basehead's Avatar
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    Default Re: Fahrenheit reformulation response from Dior

    Yeah no problem!! I figured some others would like to hear what they had to say. I was very surprised to get such a detailed response as well. I was just sitting around thinking of driving back home to the US from Canada as a kid in the early 90’s, having just stopped at the duty free on the border when my uncle bought Fahrenheit. I fell in love with fragrances that day, specifically this scent. I couldn’t stop sniffing the nozzle the entire car ride home! It was amazing! And the fact that the scent matched the color of the bottle and the name of the fragrance so perfectly in my mind blew me away. I just started thinking about how many other people had a fragrance that was important to them, change over time to something different. It just gave me an urge to try and get a answer on this from Dior. That being said I’m not too disappointed in the latest version that is out now, but still was a bit curious on the matter.

  9. #9
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    Default Re: Fahrenheit reformulation response from Dior

    What a nice, thoughtful reply!

  10. #10
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    Default Re: Fahrenheit reformulation response from Dior

    What's driving me nuts is the temperature thing. 18-20C?! Who keeps their houses that cold, man? I keep mine on a lower end at 71, and my gf may find that too cold at times. Growing up in a different house, it was basically a constant 74 or so. That's considered normal where I live. 68 would be, I guess, kind of unheard of around here.

    A legit worry of mine is stuff spoiling, but I do basically the best I can in that I keep them in the dark/in their packages/in A/C. But 64 - 68 degrees constantly just isn't feasible nor reasonable where I live. Oh well.
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  11. #11

    Default Re: Fahrenheit reformulation response from Dior

    According to various sources, the tiny number written on the box at the end of the "formula" of each perfume could be used as a proof of the "variation" of the scent.
    MonsieurGuerlain wrote a very interesting article months ago, since Dior, Guerlain etc., are in the same big company.

  12. #12
    Super Member Marand75's Avatar
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    Default Re: Fahrenheit reformulation response from Dior

    Quote Originally Posted by ILikePeeps View Post
    What's driving me nuts is the temperature thing. 18-20C?! Who keeps their houses that cold, man? I keep mine on a lower end at 71, and my gf may find that too cold at times. Growing up in a different house, it was basically a constant 74 or so. That's considered normal where I live. 68 would be, I guess, kind of unheard of around here.

    A legit worry of mine is stuff spoiling, but I do basically the best I can in that I keep them in the dark/in their packages/in A/C. But 64 - 68 degrees constantly just isn't feasible nor reasonable where I live. Oh well.
    I totally get what you're saying. Still, it's only a recommendation. Here (in Denmark) most older houses have a 'cool-room', a room with no windows usually in the cellar or next to the kitchen, where you store canned goods/foods, beverages etc and in my case vintage fragrances (except the ones I currently use for a period of time). I know such rooms aren't common in all countries, and I've even heard of people in hotter surroundings using thermo-boxes set to a certain temperature for perfume-storing, and others just having them in a bathroom cabinet at higher temps with no problems.

    /martin
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  13. #13
    Super Member Basehead's Avatar
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    Default Re: Fahrenheit reformulation response from Dior

    Yeah I’m not sure what most people keep their House at but mine is usually at 72F (22C). I just keep my frags in a closet that is always closed, but have really been contemplating buying a nice wine cooler soon. Also I agree that barrel note situation is fascinating if it really is true! Now that I think more about that May 2011 date, wasn’t DHI altered slightly around that time too? It seems right around 2011-2012 there were some major alterations to fragrances done, and not just Dior. The regulations really had an impact around that time. I wish I was aware of it beforehand so I could have stocked up on a few including Fahrenheit, DHI, Aventus and several others. Crazy stuff.... Loving the replies so far ppl.

  14. #14
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    Default Re: Fahrenheit reformulation response from Dior

    Wow, thanks for this letter!

    I never knew that story about this change sunlight chemical reaction in an abandoned perfume barrel?!

    That makes a lot of sense when you think about it. Fahrenheit is such a totally unique world unto itself, sometimes copied but it's too out there to have spawned a genre. That's because it was a random smell where they happened to have a spectrometer, after all...

  15. #15

    Default Re: Fahrenheit reformulation response from Dior

    Great stuff, I knew I'd seen that comment on Fahrenheit being a happy accident somewhere before but thought it was taken from that Dior coffee table book.

    I do like it when companies are this honest and transparent.

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