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  1. #1
    Basenotes Member donkeyface's Avatar
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    Default why are juices refomulated and other questions

    I dont get why houses reformulate juices? is there a particular reason for this?

    Also, what does "flanker" mean in the fragrance world?

  2. #2
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    Default Re: why are juices refomulated and other questions

    Marketing tactics, lowering production costs, ingredient restrictions IFRA related, sometimes rights to the fragrance composition.
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  3. #3

    Default Re: why are juices refomulated and other questions

    A couple of reasons
    1. To cut costs, if a manufacturer finds a cheaper ingredient that achieves the same or similar effect
    2. Regulations by institutions such as the IFRA, which restrict or outright ban certain ingredients which may have been in a fragrance's formula in the past
    3. Changing styles and tastes in the mainstream could coax a house to take another look at one of their launches (probably the rarest reason)

    And a flanker is simply a release in the same "line" as a so called "pillar" fragrance. For example, Acqua di Gio Profumo is a flanker of Acqua di Gio.

  4. #4
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    Default Re: why are juices refomulated and other questions

    juices get reformulated due to:

    1. changing regulations (for instance, stuff that was okay no longer is), and

    2. supply chain issues (raw material that was used before is no too expensive or no longer available)

    and I'm sure other reasons but those are the main ones.

    Flanker = product that is supposed to be "similar" to the main one, using most of its name, but somehow different. Caron Pour Un Homme is successful, so they come out with flankers, such as Caron Pour Un Homme Sport. It shares most of the name, and some/most of the "DNA" that makes the original what it is, but the flanker is different so they can have more to sell to loyal buyers who like the original.

    Some have 20 or 30 flankers. They can be better than the original...

  5. #5
    Basenotes Member donkeyface's Avatar
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    Default Re: why are juices refomulated and other questions

    makes sense. cheers, chaps. now I can impress anyone who might ask at work

  6. #6
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    Default Re: why are juices refomulated and other questions

    Quote Originally Posted by thrilledchilled View Post
    2. supply chain issues (raw material that was used before is no too expensive or no longer available)
    Big factor.
    Last edited by hednic; 20th June 2019 at 01:49 PM.
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    Default Re: why are juices refomulated and other questions

    Another issue not mentioned here - company doesn't not own production and outsources it. When they change production partner they have to reverse-engineer and recreate their fragrances

  9. #9

    Default Re: why are juices refomulated and other questions

    Quote Originally Posted by N.CAL Fragrance Reviewer View Post
    Marketing tactics, lowering production costs, ingredient restrictions IFRA related, sometimes rights to the fragrance composition.

    In most cases, seconding this particular opinion: lowering manufacturing costs by (almost) any almost, often combined with an increasing range of versions/variations on/of one regular "main" scent seems to be mainly serving the purpose of increasing profits of most designer, even designer exclusive and niche houses at almost any costs-intended by most reformulations as well as most flankers alike.




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