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  1. #31
    Basenotes Institution dougczar's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zizzy View Post
    I said that to debunk a statement that Creed claims they use 100% naturals. I've never seen them saying that

    Nor have I. I don't shop at mall counters, so I can't speak to any claims about what some random SA has said, but I am thinking this is more of a fabrication by those who look to bash Creed here (a few who have since been banned - which is why things like this aren't heard as often anymore I am guessing).
    Current Summer Favorites:

    1. Xerjoff - Nio
    2. Tom Ford - Rive d’Ambre
    3. Dior - Homme Cologne 2013
    4. The Different Company - De Bachmakov
    5. Armani - Code Sport Athlete
    6. Montale - Aoud Legacy
    7. Dior - Homme Sport 2008
    8. by Kilian - Straight to Heaven
    9. Ermenegildo Zegna - Sicilian Mandarin
    10. Creed - Pure White Cologne

  2. #32
    Basenotes Institution dougczar's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    However - as a potential downside to using more naturals (if they actually do)...

    I have a bottle of Jardin d'Amalfi, and I also have some left in a split I purchased around 2013.

    I just purchased the bottle a few months back - so I am sure that it's fine, but what I have in a 50 ml atomizer from the split from 2013 has clearly gone bad. The top notes are completely gone - it smells a bit unpleasant until the drydown where it begins to smell pretty similar to Jd'A. This breaks my heart, since I still had about 40ml left in it - and it was stored in a dark and cool place since I purchased it. I was hoping to save the bottle as a back-up, but now it will be pushed into action I guess.


    So if you own Jardin d'Amalfi, show it some love and use it. Better to use it up than to let it turn into a zombie like mine did.

    Like the old saying goes: "Better to wear out than to rust out".
    Current Summer Favorites:

    1. Xerjoff - Nio
    2. Tom Ford - Rive d’Ambre
    3. Dior - Homme Cologne 2013
    4. The Different Company - De Bachmakov
    5. Armani - Code Sport Athlete
    6. Montale - Aoud Legacy
    7. Dior - Homme Sport 2008
    8. by Kilian - Straight to Heaven
    9. Ermenegildo Zegna - Sicilian Mandarin
    10. Creed - Pure White Cologne

  3. #33
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    I would say it's all in the chemist! Creed fragrances are very well put together IMO.
    <div class="bnsotd"><b>Currently wearing:</b> <a href="ID26148387.html"><img src="http://www.basenotes.net/photos/products/33/26148387-7393.jpg"> Carven L'Eau Intense by Carven</a></div>

  4. #34
    Basenotes Institution Darjeeling's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zizzy View Post
    I said that to debunk a statement that Creed claims they use 100% naturals. I've never seen them saying that
    Um, yes. That’s what I was saying. I was just clarifying in where it seems to come from...

    Im not so sure it has been made up by people to bash Creed, but as it’s hearsay I have no proof. I’ve seen the line trotted out by Creed fanboys who don’t seem to have anything against Creed, it whose to say they didn’t originally pick it up from a Russian troll farm looking to bring down the mighty house of Creed.

    Most likely it’s from SAs who’d say just about anything for a sale, or who may have willfully or negligently misinterpreted the educational materials distributed by Creed touting a relatively high level of naturals.
    1. No, never blind buy (I do, but do as I say, not as I do. I'm taking no responsibility for your fragrance gambling).
    2. Get them both. You're a Basenoter and you know you're going to end up purchasing them both eventually.
    3. Yes, it has been reformulated.
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  5. #35
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    I think Creeds may contain more judicious use of synthetics than some houses because they're not forced to minimize development cost since they charge so much for a fragrance. That's the gist of it.
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  6. #36
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zealot Crusader View Post
    I think Creeds may contain more judicious use of synthetics than some houses because they're not forced to minimize development cost since they charge so much for a fragrance. That's the gist of it.
    I think you are very wrong here. Creed is a business, not charity, and main goal for a business is to maximize profits.
    But I personally don't care about naturals and synthetics - all I care about is how it smells and develops. And Creed has succeeded a lot in this

  7. #37
    Basenotes Institution Darjeeling's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    I’m also in the boat of not caring much about whether synthetics are used, although I do prefer a bit more honesty about it.

    FWIW, Creed does like to play up the naturalness of their scents. Came across this when looking up something about Himalaya (which I own and love).

    Fusing the power of man and nature, Himalaya was created to commemorate Olivier Creed’s climb in the beautiful Himalayan Mountains. A seductive scent of citrus mixes with warmer notes of sandalwood and cedarwood to recreate the snowcapped Tibetan landscape. The addition of gunpowder is the perfect example of the rare use of synthetic ingredients by Olivier Creed: cutting edge, exciting, always adding never subtracting
    https://www.creedfragrances.co.uk/me...ances/himalaya

    Rare use my @r$€
    but that’s marketing for you. Creed is particularly egregious, especially on “historical” matters, but many houses do similar things, playing up the exclusivity, exotic nature, and rarity of ingredients. Am I truly to believe that Hermès buys half of Morocco and Tunisia’s annual production of neroli oil for Neroli Doré? Or is it more likely marketing BS to sell an image?
    1. No, never blind buy (I do, but do as I say, not as I do. I'm taking no responsibility for your fragrance gambling).
    2. Get them both. You're a Basenoter and you know you're going to end up purchasing them both eventually.
    3. Yes, it has been reformulated.
    4. Looking for a signature scent? You've come to the wrong place.
    Currently wearing: Dunhill Icon by Dunhill

  8. #38
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zizzy View Post
    I think you are very wrong here. Creed is a business, not charity, and main goal for a business is to maximize profits.
    But I personally don't care about naturals and synthetics - all I care about is how it smells and develops. And Creed has succeeded a lot in this
    I think you misread me.

    By more judicious, I mean they can afford a little more time developing their next new fragrance and can be pickier about what they use, rather than spit out multiple new scents per year and hoping one sticks like designers do, and this is because their profit margins are so high, they can afford to spend that time making sure "it's right". Vis-à-vis they also have a lot more riding on potential failure since a lot of what they do gets copied, so they have to take that extra time and care to make sure their next "big thing" actually sticks with their audience.
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  9. #39
    Super Member painted_klown's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zealot Crusader View Post
    I think you misread me.

    By more judicious, I mean they can afford a little more time developing their next new fragrance and can be pickier about what they use, rather than spit out multiple new scents per year and hoping one sticks like designers do, and this is because their profit margins are so high, they can afford to spend that time making sure "it's right". Vis-à-vis they also have a lot more riding on potential failure since a lot of what they do gets copied, so they have to take that extra time and care to make sure their next "big thing" actually sticks with their audience.
    Thinking about this makes me glad I'm not under the pressures of a creative director for a major house such as Gucci. Look at GGA. This fragrance is slightly daring, when compared to many designer fragrances, at least IMO. It has Alberto Morillas behind it (I know not everyone on here is a fan of his, but his body of work cannot be denied). It was different than what other mainstream houses were churning out...and ultimately, it only lasted about two years on the shelves.

    Let's face it, in Gucci's eyes, this was a flop. Sure, it garners respect from some in the fragrance community (for at least trying to be a bit daring), but even if everyone signed up to this forum with more than 10 posts bought it, it still wouldn't have been enough to keep it from going under.

    It feels like fragrances almost need to be the equivalent of tent-pole movie releases in order for them to survive. Therefore, it leads to this habit (almost need) by these major houses to just keep churning out "focus group" type fragrances, hoping to score a new Sauvage, 1 Million, or Invictus. Nothing against those fragrances (I'd happily wear any of them), but they already exist.

    We (Basenoters) want something new/different/exciting to come along, unfortunately, the fragrance industry seems to work kind of like the film industry. Instead of sequels and reboots, we get flankers...and flankers of those flankers. You're spot on about Creed being in a position that doesn't allow for flops so much. They have a brand reputation they want to uphold, as well as a pricing structure that I'm sure they enjoy. Too many poor releases in a row will hurt an actor/director's career, as well as tarnish the reputation of a fragrance house.

  10. #40

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by hellbentforleather View Post
    Ah jeez, found the party pooper...
    ...thank goodness the days of children's parties are long gone...!
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  11. #41
    The Devil in the Details
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by painted_klown View Post
    Thinking about this makes me glad I'm not under the pressures of a creative director for a major house such as Gucci. Look at GGA. This fragrance is slightly daring, when compared to many designer fragrances, at least IMO. It has Alberto Morillas behind it (I know not everyone on here is a fan of his, but his body of work cannot be denied). It was different than what other mainstream houses were churning out...and ultimately, it only lasted about two years on the shelves.

    Let's face it, in Gucci's eyes, this was a flop. Sure, it garners respect from some in the fragrance community (for at least trying to be a bit daring), but even if everyone signed up to this forum with more than 10 posts bought it, it still wouldn't have been enough to keep it from going under.

    It feels like fragrances almost need to be the equivalent of tent-pole movie releases in order for them to survive. Therefore, it leads to this habit (almost need) by these major houses to just keep churning out "focus group" type fragrances, hoping to score a new Sauvage, 1 Million, or Invictus. Nothing against those fragrances (I'd happily wear any of them), but they already exist.

    We (Basenoters) want something new/different/exciting to come along, unfortunately, the fragrance industry seems to work kind of like the film industry. Instead of sequels and reboots, we get flankers...and flankers of those flankers. You're spot on about Creed being in a position that doesn't allow for flops so much. They have a brand reputation they want to uphold, as well as a pricing structure that I'm sure they enjoy. Too many poor releases in a row will hurt an actor/director's career, as well as tarnish the reputation of a fragrance house.
    A bit off topic, but why do people keep insisting Gucci Guilty Absolute Pour Homme is discontinued and off shelves? I still see it everywhere Gucci is sold here in Seattle: It's at Nordstrom, Macy's, Ulta, Sephora, Neiman Marcus, and even the fancy Gucci boutique in the millionaire's shopping district (The Bravern) in Bellevue! It is definitely NOT off shelves up here!

    Anyway, my 2 cents on Creed development cost unabridged:

    But back to Creed. I agree, the tentpole philosophy feels correct, especially with sequels/reboots = flankers or name re-use for newer scents. This mostly seems like a male fragrance phenomenon though, as things still get quite varied and riskier as you float over into feminine or unisex lines. More or less it's the average stereotypical Western men (especially Americans) that constantly insist on "cleaner fresher sexier safer more compliments more performance more modern" aka the Jeremy Fragrance "FragArmy" mentality.

    JF made a killing pandering to that mindset and bows himself to Creed (unsurprisingly), but it's been in place pretty much since the transition away from powerful complex perfume in the 80's to the simple clean stuff of the 90's. Creed had a hand in that just as much as any Calvin Klein or Tommy Hilfiger scent did, with Green Irish Tweed being the genesis of the accord in Cool Water, then stuff like Millésime Impérial helping bring in the "clean citrus" accord alongside designers that's since been done to death and still being done!

    My point is Creed isn't using any miracle sauce here, and likely has the same access to the same aromachemicals as any other house, they just mainly cater to men so they spend much more time on the fragrance dialing in the mass appeal with the percieved quality because everything has to merge with the mythos, fake history, constant price raises, and the whole "natural-smelling" aesthetic which will get cash-flush professionals with "something to prove" behind the brand. Sure, us Basenoters know better, but we don't count.

    The smell is as much an element of brand marketing to the target "H.E.N.R.Y." (high-earner not yet rich) as all the rest, because they're not really just selling perfume, they're selling the idea of validation through ownership for somebody "beyond" the standard concepts of finery your average Macy's buyer accepts. "You are a better person for owning Creed than someone who cannot" is a vibe they've given off since the earliest days, and it takes way more time to make sure a perfume communicates that to the owner rather than just "clean fresh sexy compliments" to a passerby.

    The kind of R&D which goes into making sure their scents keep delivering that pipe dream to the guys willing to keep paying that spiraling retail price is probably more involved and expensive than the ingredients part and parcel in their compositions, but once subsized by the extreme and ever-increasing margin on these things is still pennies on the dollar, so the ratio of cost/profit is likely comparable if not better than designers. It's why you'll never see a challenging scent from them anymore, because "challenging" doesn't impress anyone these days, and the target wearer is looking to impress.

    Still, it works. Every Creed save maybe 3 I've tried smells beautiful and supernatural in performance despite using the same off-the-shelf chemistry as any niche or higher-end designer/prestige perfume, yet still has an unerring mainstream appeal just like its cheaper and more overtly-synthetic competitors. Granted I'm with most Basenoters on the BS Creed pulls on how rare or expensive the ingredients are, and I personally don't feel like a Lord among peasants wearing my Bois du Portugal to the movies (to see Spider-Man no less), but their cost of development is higher, the time longer, and the chances riskier. This is all because they need to keep being the trend setter if they are to manifest that fiction they tell into reality.
    Last edited by Zealot Crusader; 12th July 2019 at 06:31 AM.
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  12. #42

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zealot Crusader View Post
    personally don't feel like a Lord among peasants wearing my Bois du Portugal to the movies...
    Ah now this is where we differ. I simply can't enjoy a film without my scepter, favorite concubine and Aventus .
    Currently wearing: Aventus by Creed

  13. #43
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Darjeeling View Post
    I’m also in the boat of not caring much about whether synthetics are used, although I do prefer a bit more honesty about it.

    FWIW, Creed does like to play up the naturalness of their scents. Came across this when looking up something about Himalaya (which I own and love).


    https://www.creedfragrances.co.uk/me...ances/himalaya

    Rare use my @r$€
    but that’s marketing for you. Creed is particularly egregious, especially on “historical” matters, but many houses do similar things, playing up the exclusivity, exotic nature, and rarity of ingredients. Am I truly to believe that Hermès buys half of Morocco and Tunisia’s annual production of neroli oil for Neroli Doré? Or is it more likely marketing BS to sell an image?
    Himalaya was released in 2002, so they could have used a lot less synthetics back then
    I bet that tag line was written around release time.
    Anyway, I never read marketing bullshit, I am very skeptic to it and am quite immune to it.

  14. #44
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by painted_klown View Post
    Thinking about this makes me glad I'm not under the pressures of a creative director for a major house such as Gucci. Look at GGA. This fragrance is slightly daring, when compared to many designer fragrances, at least IMO. It has Alberto Morillas behind it (I know not everyone on here is a fan of his, but his body of work cannot be denied). It was different than what other mainstream houses were churning out...and ultimately, it only lasted about two years on the shelves.

    Let's face it, in Gucci's eyes, this was a flop. Sure, it garners respect from some in the fragrance community (for at least trying to be a bit daring), but even if everyone signed up to this forum with more than 10 posts bought it, it still wouldn't have been enough to keep it from going under.

    It feels like fragrances almost need to be the equivalent of tent-pole movie releases in order for them to survive. Therefore, it leads to this habit (almost need) by these major houses to just keep churning out "focus group" type fragrances, hoping to score a new Sauvage, 1 Million, or Invictus. Nothing against those fragrances (I'd happily wear any of them), but they already exist.

    We (Basenoters) want something new/different/exciting to come along, unfortunately, the fragrance industry seems to work kind of like the film industry. Instead of sequels and reboots, we get flankers...and flankers of those flankers. You're spot on about Creed being in a position that doesn't allow for flops so much. They have a brand reputation they want to uphold, as well as a pricing structure that I'm sure they enjoy. Too many poor releases in a row will hurt an actor/director's career, as well as tarnish the reputation of a fragrance house.
    I think you are wrong on Creed's margins vs designer's margins.
    I can bet that houses like Dior, Chanel, etc have higher margins because of economy of scale, because they use cheap synthetics, because they release nothing but flankers and their R&D is much cheaper. Even things like rent for their counters is cheaper - I've seen Creed only at the most expensive places.

  15. #45

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zizzy View Post
    I think you are wrong on Creed's margins vs designer's margins.
    I can bet that houses like Dior, Chanel, etc have higher margins because of economy of scale, because they use cheap synthetics, because they release nothing but flankers and their R&D is much cheaper. Even things like rent for their counters is cheaper - I've seen Creed only at the most expensive places.
    " I can bet that houses like Dior, Chanel, etc have higher margins because of economy of scale, because they use cheap synthetics"

    You can bet , but you would lose your money.

  16. #46
    Dependent Danny Mitchell's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zealot Crusader View Post
    A bit off topic, but why do people keep insisting Gucci Guilty Absolute Pour Homme is discontinued and off shelves? I still see it everywhere Gucci is sold here in Seattle: It's at Nordstrom, Macy's, Ulta, Sephora, Neiman Marcus, and even the fancy Gucci boutique in the millionaire's shopping district (The Bravern) in Bellevue! It is definitely NOT off shelves up here!
    My local Macy's stopped carrying it, saying it wasn't selling and was taking up valuable space in their cabinets. However, I still see it at Ulta, Sephora, Saks, and others. It's not going anywhere. I made the mistake of thinking it was going away for good after talking to Macy's but that was nearly two years ago.
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  17. #47
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Democritus View Post
    " I can bet that houses like Dior, Chanel, etc have higher margins because of economy of scale, because they use cheap synthetics"

    You can bet , but you would lose your money.
    The thing is neither of us knows their earnings structure, so we can't bring any facts to this discussion.
    But production cost for Dior or Chanel is much lower than for Creed. More then that - prices difference is not that big between houses. BdC EdP 100ml is worth 130 EUR, Dior Sauvage EdP is 116 EUR, while Creed VIW is worth 156 EUR

  18. #48

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zealot Crusader View Post
    The kind of R&D which goes into making sure their scents keep delivering that pipe dream to the guys willing to keep paying that spiraling retail price is probably more involved and expensive than the ingredients part and parcel in their compositions, but once subsized by the extreme and ever-increasing margin on these things is still pennies on the dollar, so the ratio of cost/profit is likely comparable if not better than designers. It's why you'll never see a challenging scent from them anymore, because "challenging" doesn't impress anyone these days, and the target wearer is looking to impress.
    Yes to all of this.

    Quote Originally Posted by Zealot Crusader View Post
    Still, it works. Every Creed save maybe 3 I've tried smells beautiful and supernatural in performance despite using the same off-the-shelf chemistry as any niche or higher-end designer/prestige perfume, yet still has an unerring mainstream appeal just like its cheaper and more overtly-synthetic competitors. Granted I'm with most Basenoters on the BS Creed pulls on how rare or expensive the ingredients are, and I personally don't feel like a Lord among peasants wearing my Bois du Portugal to the movies (to see Spider-Man no less), but their cost of development is higher, the time longer, and the chances riskier. This is all because they need to keep being the trend setter if they are to manifest that fiction they tell into reality.
    Historically, perhaps. But Aventus, their last major release and blockbuster, was a decade ago. Their releases in its wake have suggested a decline of ambition and vision as they've kicked back and raised prices.

    I dislike Creed as a house for a lot of reasons, but it's hard to argue with the general quality of their back catalogue. Still, I don't think the Creed that gave us Bois du Portugal and Green Irish Tweed is really the same Creed that just delivered the utterly unimpressive Aventus Cologne.
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  19. #49
    Dependent Danny Mitchell's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    I'm not sure if I missed any other answers similar to mine, but I just assume that if you take enough time playing with chemicals and bending them to your will, you will get closer and closer to the natural smell you are aiming for.
    If you only spend a few hours on it, you're going to be very far off from the natural scent you are mimicking. That's just my assumption on the original subject.
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  20. #50
    Basenotes Institution dougczar's Avatar
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Zizzy View Post
    The thing is neither of us knows their earnings structure, so we can't bring any facts to this discussion.
    But production cost for Dior or Chanel is much lower than for Creed.
    Yes, but Dior had to hire a famous actor to peddle that ghastly radioactive chemical mess call Sauvage, where Creed has not had to do that. So, while I agree that their production costs are much less, they have a very large marketing budget - and need to fight to keep market share and shelf space from the countless other "me too" designer releases every 30 minutes.
    Current Summer Favorites:

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    6. Montale - Aoud Legacy
    7. Dior - Homme Sport 2008
    8. by Kilian - Straight to Heaven
    9. Ermenegildo Zegna - Sicilian Mandarin
    10. Creed - Pure White Cologne

  21. #51

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    I've never thought that Creed smells natural but instead that they smell like very polished, skillfully blended fragrances made with high quality synthetics. And I'm totally fine with that. I don't always like the way "naturals" smell, many times they don't end up smelling like a proper fragrance. I mean Green Irish Tweed doesn't smell even close to anything I've ever smelled in nature. Neither does SMW or Millesime Imperial or Viking. To me they all smell like very smooth, crisp modern fragrances; skillfully composed but not necessarily natural.
    Currently wearing: Jeke by Slumberhouse

  22. #52

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Brooks Otterlake View Post
    Still, I don't think the Creed that gave us Bois du Portugal and Green Irish Tweed is really the same Creed that just delivered the utterly unimpressive Aventus Cologne.
    I still can't believe how cheap and boring Aventus Cologne smells. If it was $25-30 at Bath and Body Works, I'd be like, "Maybe." At Creed prices though? Hell no.
    Currently wearing: Aventus by Creed

  23. #53

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    While not being even remotely neither a fragrance sleuth nor expert, personally perceiving most Creed fragrances to smell more naturally than others.
    Even if this may just be, at least in part- a subjective psychological effect provoked by either fairly costly going rates, its quite upscale marketing, a certain sensation of luxuriousness conveyed and/or a combination among all of these at once.

  24. #54

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by hellbentforleather View Post
    I still can't believe how cheap and boring Aventus Cologne smells. If it was $25-30 at Bath and Body Works, I'd be like, "Maybe." At Creed prices though? Hell no.
    I think that's hyperbolic, but I do think Aventus Cologne is quite unimpressive. Creed fans should be concerned about the house's trajectory post-Aventus.
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  25. #55

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Brooks Otterlake View Post
    I think that's hyperbolic, but I do think Aventus Cologne is quite unimpressive. Creed fans should be concerned about the house's trajectory post-Aventus.
    Maybe...I don't know. I thought Viking was a pretty low-key, slow-burn sort of release, i.e., not aimed at the Aventus crowd necessarily, and something that incorporated some traditional elements that older fans may enjoy as well. That's how it smells at least. Although I'm not sure if that was their intention.
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  26. #56

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Buysblind View Post
    Maybe...I don't know. I thought Viking was a pretty low-key, slow-burn sort of release, i.e., not aimed at the Aventus crowd necessarily, and something that incorporated some traditional elements that older fans may enjoy as well. That's how it smells at least. Although I'm not sure if that was their intention.
    I don't know what the intention was with Viking, exactly, but I do find it fairly ho-hum.
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  27. #57
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    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Brooks Otterlake View Post
    I think that's hyperbolic, but I do think Aventus Cologne is quite unimpressive. Creed fans should be concerned about the house's trajectory post-Aventus.
    Yeah, not one (Aventus for her), but TWO flankers? This is what designer houses do that have run out of ideas and are driven soley based on selling as many bottles as possible. This concerns me because Creed would always make money regardless and the very reason why Aventus does well is not just because of it being a popular 'thing', but because Creed has largely put its reputation on 'fragrance', not extreme-profit. I think the flanker aimed at women was 'barely' acceptable, but IMO, no because I've met a woman who wears Aventus and I agree it is already something that is unisex, but leans slightly male. There was frankly no reason to launch a women's version and there is absolutely no reason to do a 'cologne' flanker. This kind of thing, IMO, 'cheapens' the Creed brand. It reeks of 'designer' level desperation for sales, not a 'niche' brand that caters to exclusive clientele.
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  28. #58

    Default Re: Frag Sleuths: Creed uses mostly synthetics but why do their frags smell so natural to my nose?

    Quote Originally Posted by Brooks Otterlake View Post
    I think that's hyperbolic, but I do think Aventus Cologne is quite unimpressive. Creed fans should be concerned about the house's trajectory post-Aventus.
    Perhaps, but I really found the accords in AC quite cheap to my nose. Surprisingly so given my experience with their other frags. There are a lot of Creeds I don't like - MI, Tabarome, Erolfa, Himalaya - but can, to some extent, recognize the craftsmanship involved and why others may like them. AC is just this cloying, musky slop after the opening fades, again, to my nose. Add in the price point and it's an egregious offering imo.
    Currently wearing: Aventus by Creed




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