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  1. #1
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    Question Tell me about the Aventus subforum...

    As someone fairly new to fragrances (though I'm in my mid-40s), I'm a bit perplexed by Aventus. I've smelled it; it's ok. Nothing I'd pay more than $40 or so per bottle for but it's not bad. There are lot of more interesting fragrances to me but I understand plenty of people like it. But not as many as, say, Acqua di Gio or Sauvage or Le Male or even 1 Million.

    So why does Aventus get its own subforum when those don't? Is it because of the apparently significant batch variations that need to be discussed and which aren't present with other brands? But if it's a Creed thing then shouldn't all Creeds be in that subforum rather than only that one scent? Enlighten me. I didn't ask this within the Aventus subforum because I wanted an outside perspective.

  2. #2

    Default Re: Tell me about the Aventus subforum...

    As far as I can tell, it was created just because there was a period of time where Aventus talk was overwhelming the rest of the forum and so they thought it might be better to just give it its own corner of the forum and let folks talk about batch variations endlessly.

    Not a big fan of Aventus, personally.
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  3. #3
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    Default Re: Tell me about the Aventus subforum...

    Brooks is right. The discussions overwhelmed the MFD forum and we decided Aventus needed its own place. It's happened before. There was a Mugler scent that also got its own forum, was it Pure Malt? I can't remember. Usually the sub-forum gets folded into the main forum after awhile but with Aventus the activity is still going strong and merits its own forum.
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  4. #4
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    Default Re: Tell me about the Aventus subforum...

    A place where fanboys hang out and squabble about variations in batches.
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by furrypine View Post
    There was a Mugler scent that also got its own forum, was it Pure Malt? I can't remember.
    Yup - that was it.
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  6. #6
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by furrypine View Post
    There was a Mugler scent that also got its own forum, was it Pure Malt? I can't remember.
    Oh that's interesting, do you remember when that was?

  7. #7
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    Default Re: Tell me about the Aventus subforum...

    There is a massive zeitgeist behind Aventus because it merged a sense of niche quality, luxury/haute bourgeois status, and mainstream mass-appeal, making the perfect storm for men needing a confidence boost in their daily activities. Fold in the batch variations from the house of Creed in general to extend the interest/banter, and you've created a monster.

    The MFD was flooded with a mixture of genuine Creed fans interested in the new release, insecure dudebros needing a hype train to jump on, and the usual assortment of troll accounts and shills looking to stir the pot. They were cordoned off for our protection from endless flame wars and personal attacks for disagreeing about the merits of the scent.

    In a way, it's a similar cultural phenomenon among the perfume community as extremely zealous sports fans. People projecting so much of their self-worth onto a fragrance they've dubbed "King" and "G.O.A.T." (greatest of all time), is no different than people throwing down for insulting a football team they've moulded their entire being around (e.g. Oakland Raiders), or rioting when said team loses.

    Things have simmered down now, and with competition from Roja Dove or Xerjoff for the title of "owning this means I'm better than you" brand (and to a lesser extent the high-end artisanal lines like Areej Le Dore or Bortnikoff), trolling and thread raids from "Aventusites" has calmed. However, dare you mention a fragrance smells similar to Aventus, and out of the shadows they come to declare it a blasphemous usurper clone scent.

    I still find it funny that if you mention stuff like Cedrat Boise, Explorer, Scent of Peace, or Musc Imperiale in a thread and it gets moved to the subforum because the fanboys cry "clone clone" all over the thing. Guess we can't have alternatives can we? Nobody loses their minds over all the scents that smell like Green Irish Tweed released in it's wake, or even Millésime Impérial, but I digress.

    To be clear, I'm not saying all Aventus lovers are rabid, frothing berserkers or anything (the worst days of them are behind us), but I am saying there was overwhelming discussion coupled with spikes in really toxic behavior stemming from the popularity of Aventus on these boards which led to the enforced seclusion.

    It's only stuck around so long because Aventus is genuinely good enough with enough variation thanks to Creed batch composition for people to hold their attention on it this long. With the addition of flankers, the subforum will likely remain for years to come. I've dipped my toe in where relevant. Nobody in there will bite you. Maybe a few years ago, but not now.
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  8. #8
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    Default Re: Tell me about the Aventus subforum...

    Interesting, thanks for the explanation. I've never really understood the "fanboy" mindset because, after all, almost always it's regarding a product manufactured by a big corporation in another country and has almost nothing to do with me, so why would I get emotional about it? But then again I've never been a sports fan or any other sort of fan so I just don't "grok" it at a level which I guess I'd have to, to fully understand it.

    I bet the Creed corporation loves it though. They're smiling all the way to the bank. "Envoyez-nous vos dollars!"

  9. #9
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by Shlorpy View Post
    Interesting, thanks for the explanation. I've never really understood the "fanboy" mindset because, after all, almost always it's regarding a product manufactured by a big corporation in another country and has almost nothing to do with me, so why would I get emotional about it? But then again I've never been a sports fan or any other sort of fan so I just don't "grok" it at a level which I guess I'd have to fully understand it.

    I bet the Creed corporation loves it though. They're smiling all the way to the bank. "Envoyez-nous vos dollars!"
    I've actually seen interviews where Erwin Creed gets mildly annoyed by the fanboyism remarks because Creed as a house has so much more going for it than one best-selling masculine. They only reluctantly make flankers it seems because of how successful the original has been, and had intended Viking to be their next big push.

    They're not complaining about profits for sure (double the industry standard per capita as I've seen mentioned), but they are somewhat trapped by this monster they've created as well. Like Guy Laroche with Drakkar Noir or Curve by Liz Claiborne, Aventus may unintentionally end up defining Creed. Green Irish Tweed was their previous behemoth, and took 30 years to finally start diminishing in popularity.

    I don't "grok" the mindset either, and the same cognitive dissonance applies to over-the-barrel vintage purists that say any version of the scent after the debut year is inferior, or that a scent is only a masterpiece once discontinued, and the pricepoint snobs who think the more zeros you add to the tag, the better the perfume inside.

    I agree to all of them but to a point, because after that, it's diminishing returns. Past a certain vintage you experience wilting of top notes if not stored in museum-grade conditions, or total breakdown even. Past a certain price point, you're buying cost of materials or packaging combined with insane markup for margins, not skill or artistry in blending the perfume. Some luxe lines like MFK or Amouage manage both, but it's rare.

    Circling back, the Aventus phenomenon and the related subforum dedicated to it are just proof that sometimes accidents can be the most wildly successful. I'm sure Creed did their homework and examined a few other scents from before (I've seen Aventus' top notes in older 90's stuff), and was shooting for a smash hit to succeed Millésime Impérial, but both their reaction to the reception of Aventus, and the reaction of the admin here, was one of surprise.

    If talk calms to the point where Aventus fans can make do with a single thread like Green Irish Tweed diehards manage to, then we can look back and laugh at all this hysteria, until another "King" is crowned.
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  10. #10
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    Default Re: Tell me about the Aventus subforum...

    There should be a subforum entirely dedicated to the fragrance Tom Ford Lys Fume.
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  11. #11
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    Default Re: Tell me about the Aventus subforum...

    I have to say though, based upon a cursory search, the Aventus subforum has some of the most hilarious and entertaining threads I've read here, such as this one:

    http://www.basenotes.net/threads/408...reeds-Aventus/

    When the subforum is (eventually) shut down, I'd like to see a sticky of its greatest threads.

  12. #12
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by Shlorpy View Post
    I have to say though, based upon a cursory search, the Aventus subforum has some of the most hilarious and entertaining threads I've read here, such as this one:

    http://www.basenotes.net/threads/408...reeds-Aventus/

    When the subforum is (eventually) shut down, I'd like to see a sticky of its greatest threads.
    The kind of thread that proves my point. XD
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    Default Re: Tell me about the Aventus subforum...

    I don't really know much about the Aventus subforum, but one late night my mother wandered through it briefly, she said it smelled quite awful and all the people had pimples. This might be untrue as my mother is beginning to become senile.

  14. #14
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by furrypine View Post
    Brooks is right. The discussions overwhelmed the MFD forum and we decided Aventus needed its own place. It's happened before. There was a Mugler scent that also got its own forum, was it Pure Malt? I can't remember. Usually the sub-forum gets folded into the main forum after awhile but with Aventus the activity is still going strong and merits its own forum.
    Was this back in 2009-10 for the Pure Malt subform? Pure Malt must have gotten way more traffic than DHI. I remember all of the distress that transpired for DHI's reformulation back in 2011. Time does fly.
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    Default Re: Tell me about the Aventus subforum...

    pretty sure it was pure malt who also had a subforum back in the day when everyone was collecting those silly looking bottles.
    and I remember youtube people stocking up for fear of discontinuation and so on and so forth.

  16. #16
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by Shlorpy View Post
    I have to say though, based upon a cursory search, the Aventus subforum has some of the most hilarious and entertaining threads I've read here, such as this one:

    http://www.basenotes.net/threads/408...reeds-Aventus/

    When the subforum is (eventually) shut down, I'd like to see a sticky of its greatest threads.
    Oh my, it's ELEVEN pages of absolute goodness. ELEVEN!
    Thank you for pointing this out, this will be my new reading material on commute.

  17. #17

    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by Shlorpy View Post
    I have to say though, based upon a cursory search, the Aventus subforum has some of the most hilarious and entertaining threads I've read here, such as this one:

    http://www.basenotes.net/threads/408...reeds-Aventus/

    When the subforum is (eventually) shut down, I'd like to see a sticky of its greatest threads.
    Depends on your sense of humour.
    what I see in the thread is a demonstration of how few fanboys it takes to make a mockery of any reasonable discussion.
    Imagine threads like these on an almost daily basis plus the constant interjection of shilling, trolling and astroturfing posts by new accounts and it should be obvious why separate sub forums are sometimes set up.

  18. #18
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    Default Re: Tell me about the Aventus subforum...

    I like Aventus, but I don't think any fragrance really needs a subforum.
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  19. #19
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    Default Re: Tell me about the Aventus subforum...

    Uh oh, this thread was moved into the actual subforum which it discusses.

  20. #20
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by sjg3839 View Post
    I like Aventus, but I don't think any fragrance really needs a subforum.
    I pretty much agree with this. I love Aventus, I really do. But personally speaking I haven't got the time or interest to obsess over one fragrance. We all know that Creed have a lot of batch variations. Just accept it or move on!!
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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by Shlorpy View Post
    Uh oh, this thread was moved into the actual subforum which it discusses.
    We're on the highway to Hell now, and I'm driving the bus. (Just kidding).

    It was probably moved to prevent potential drama, but so far it's just harmless conjecture
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  22. #22
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    Default Re: Tell me about the Aventus subforum...

    It is a good fragrance, for sure. But it's hyped to hell and back that it's a confidence boost and that thought is planted in the heads of younger boys. It's just an endless circle of hype.
    Then there's the batch discussions, clones etc. Creed is inconsistent with their batches so i do understand however why it's a topic.

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    Default Re: Tell me about the Aventus subforum...

    Quote Originally Posted by Scarce View Post
    A place where fanboys hang out and squabble about variations in batches.
    I think of the Volvo ad that unironically implores people to show just how different they are by doing the exact one thing that Volvo is telling them and millions of others to do.

    The entire phenomenon does tend to draw out the most cringeworthy aspects of basic human nature. One case in point is the often ferocious attacks on clones and the other, of course, is batches. Both are extreme exercises in trying to gain status via the trend du jour while obliterating the line between truth and relevance by parsing out imperceptible nuance to produce fantasy-tier separation from the masses who are doing the exact same thing for any purpose that matters.

    Things never heard, anywhere, ever: "Hold it there mister - settle a bet for us - I say that's 13Q02 while the wife insists it's ZZ01. Loser has to stay sober tonight so a lot's riding on this one!"

    My guess is that the back end of the Volvo illusion is pounding customers in the showroom on gouging options to prove they're not like the other 20 people who bought the exact same model that weekend.




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