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  1. #1
    Super Member BruceB's Avatar
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    Default Mainstream houses

    Hello,
    ¿Are we agree that the two best mainstream houses are Chanel and Dior?
    Please, tell me what do you think.
    I find them exquisite.
    Best wishes,
    BruceB
    Currently wearing: Vetiver by Guerlain

  2. #2
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    Default Re: Mainstream houses

    Can’t argue with that in general. For masculines and myself I’d definitely put Hermès after Dior and before Chanel.

  3. #3
    Basenotes Junkie painted_klown's Avatar
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    Default Re: Mainstream houses

    Quote Originally Posted by BruceB View Post
    Hello,
    ¿Are we agree that the two best mainstream houses are Chanel and Dior?
    Please, tell me what do you think.
    I find them exquisite.
    Best wishes,
    BruceB
    Yes and yes. I would also add Mugler and Tom Ford in this list.

    These four houses are what I personally consider the best designer houses in perfumery. I find myself wanting/enjoying many fragrances from all of these houses, and in the case of Chanel and Tom Ford, there are many marketed to women that I’d love to have in my collection as well.

    If Guerlain counts as designer, I’d add them as well.

  4. #4
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    Default Re: Mainstream houses

    Quote Originally Posted by painted_klown View Post
    Yes and yes. I would also add Mugler and Tom Ford in this list.
    Agree with Tom Ford. Didn’t think of TF because I tend to lump TF in with luxury niche. Speaking of Tom Ford, YSL up to the point of his departure also trumps Chanel IMO personally and for masculines.

  5. #5
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    Default Re: Mainstream houses

    Deleted - double post
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    Default Re: Mainstream houses

    Quote Originally Posted by BruceB View Post
    ¿Are we agree that the two best mainstream houses are Chanel and Dior?
    I will simply say I love them both.
    Remember that while it is perfectly acceptable to criticize the content of a post - criticizing the poster is not.
    Mean spirited, nasty, snide, sarcastic, hateful, and rude individuals on Basenotes don't warrant or deserve my or other Basenoters' acknowledgement or respect.

  7. #7
    Dependent Danny Mitchell's Avatar
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    Default Re: Mainstream houses

    Not counting TF, I would agree Dior and Chanel are the best. Best track record, reputation, and best quality, IMO.
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  8. #8

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    Default Re: Mainstream houses

    I agree that those two tend to put a bit more attention than others-and agree that Hermes should be added too. The bar is admittedly very low.

  9. #9
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    Default Re: Mainstream houses

    Quote Originally Posted by cacio View Post
    I agree that those two tend to put a bit more attention than others-and agree that Hermes should be added too. The bar is admittedly very low.
    Guerlain should be added as well although their best days are behind them IMO.
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  10. #10
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    Default Re: Mainstream houses

    I'd say they are the top two. Guerlain is great, but as others have mentioned, they are fading, and occupy a sort of middle ground classification wise. Hermes is good. Tom Ford I pretty much consider a luxe brand. Armani is alright.

    1. Dior
    2. Chanel
    3. Hermes
    -----------------
    4. Armani
    5. YSL
    6. Gucci
    7. Mugler
    8. Cartier
    9. Ralph Lauren
    10. D&G

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  11. #11

    Default Re: Mainstream houses

    Quote Originally Posted by N.CAL Fragrance Reviewer View Post
    Guerlain should be added as well although their best days are behind them IMO.
    I think the best days of Dior and Chanel are likely behind them, too.
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  12. #12

    Default Re: Mainstream houses

    Speaking of mainstream lines only, I'd say Dior is rather far ahead of the competition. They do have something for everyone in their line-up. Chanel I'm not that hot about to be completely honest, and I'm quite shocked that Cartier has only been mentioned once so far in this thread.

  13. #13

    Default Re: Mainstream houses

    Quote Originally Posted by Nastka View Post
    I'm quite shocked that Cartier has only been mentioned once so far in this thread.
    Cartier is a great house.
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  14. #14
    Super Member BruceB's Avatar
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    Default Re: Mainstream houses

    Thank you very much for all your answers.
    It seems at the moment that the general consensus establish (in no particular order) Chanel, Dior, Hermes and Cartier as the best mainstream houses. Please, correct me if Im wrong.
    From a personal point of view my favorites are Chanel and Dior.
    Best,
    BruceB
    Currently wearing: Vetiver by Guerlain

  15. #15
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    Default Re: Mainstream houses

    I'd say both Dior and Chanel are just "meh". Hermes is MILES ahead of them both

  16. #16

    Default Re: Mainstream houses

    I dunno, I don't think that even Hermès is doing much that's exciting in the mainstream anymore. There was a time when it was a very exciting house, but now it seems to be going through the motions. Dior, Chanel, Hermès... they're all kinda stagnating.

    In terms of maintaining a varied masculine lineup in the mainstream, Dior has preserved and promoted a better "Greatest Hits" collection than Chanel or Hermès even if Sauvage is just awful.

    In terms of contemporary lineups, Cartier has my favorite masculine offerings. A really nice, varied set of interesting creations.
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  17. #17

    Default Re: Mainstream houses

    I am not sure I can ever forgive Dior for Sauvage

    I agree with others that Mainstream just aren't trying very hard now -- hence my interest in the new Gucci, which at least sounds as though some creativity and thought has been put in

  18. #18
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    Default Re: Mainstream houses

    Quote Originally Posted by Kaern View Post
    I am not sure I can ever forgive Dior for Sauvage
    What they've done to the former La Collection Privee is even more damning.

  19. #19
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    Default Re: Mainstream houses

    Quote Originally Posted by Brooks Otterlake View Post
    Dior, Chanel, Hermès... they're all kinda stagnating.
    But as long as people keep purchasing their fragrances they will remain oblivious to the obvious.

  20. #20
    Super Member Sisyphus's Avatar
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    Default Re: Mainstream houses

    Quote Originally Posted by Brooks Otterlake View Post
    I dunno, I don't think that even Hermès is doing much that's exciting in the mainstream anymore. There was a time when it was a very exciting house, but now it seems to be going through the motions. Dior, Chanel, Hermès... they're all kinda stagnating.

    In terms of maintaining a varied masculine lineup in the mainstream, Dior has preserved and promoted a better "Greatest Hits" collection than Chanel or Hermès even if Sauvage is just awful.

    In terms of contemporary lineups, Cartier has my favorite masculine offerings. A really nice, varied set of interesting creations.
    I completely agree with this. Only thing is that I would also throw Guerlain into the mix. Not very interested in their new outings (e.a. the l'Homme Ideal line), but at least they preserve their "classic" line very well. I think even in their latest reformulations classics like Habit Rouge, Guerlain Vetiver, Heritage, Jicky, Shalimar, Eau de Guerlain a.o. still smell fantastic to my nose

  21. #21

    Default Re: Mainstream houses

    Quote Originally Posted by Sisyphus View Post
    I completely agree with this. Only thing is that I would also throw Guerlain into the mix. Not very interested in their new outings (e.a. the l'Homme Ideal line), but at least they preserve their "classic" line very well. I think even in their latest reformulations classics like Habit Rouge, Guerlain Vetiver, Heritage, Jicky, Shalimar, Eau de Guerlain a.o. still smell fantastic to my nose
    I put Guerlain in its own category, but, yes, it has done a fair job of preserving its extensive lineup. Wasser is to be commended for that.

    Alas, Guerlain hasn't released anything major in the mainstream space in over a decade, which makes me wonder about how well it will fare in the future.
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  22. #22
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    Default Re: Mainstream houses

    Quote Originally Posted by Brooks Otterlake View Post
    I put Guerlain in its own category, but, yes, it has done a fair job of preserving its extensive lineup. Wasser is to be commended for that.

    Alas, Guerlain hasn't released anything major in the mainstream space in over a decade, which makes me wonder about how well it will fare in the future.
    They did release Mon Guerlain a couple of years, with a splashy launch that included Angelina Jolie. Pretty underwhelming stuff to my nose, but seems to sell well, with umpteen flankers already.
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  23. #23
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    Default Re: Mainstream houses

    Guerlain is the huge mainstream house that overshadows all others, IMHO.

    Caron used to be.

    Chanel, Dior, Hermes, of course.

    But no house is like Guerlain in the depth and breadth of offerings and the animalics of guerlainade.

    YSL has done some amazing things too for that matter...

  24. #24

    Default Re: Mainstream houses

    Quote Originally Posted by Scarce View Post
    They did release Mon Guerlain a couple of years, with a splashy launch that included Angelina Jolie. Pretty underwhelming stuff to my nose, but seems to sell well, with umpteen flankers already.
    Yes, I'm happy to see Guerlain had some success there because it allows the house to sustain its library, but it was no blockbuster.

    I can envision a not-too-distant future in which an increasingly irrelevant Guerlain significantly scales back its catalog, keeping only the big sellers, and starts chasing the market more aggressively.
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  25. #25

    Default Re: Mainstream houses

    Quote Originally Posted by Bangkok Hound View Post
    What they've done to the former La Collection Privee is even more damning.
    good point - what on earth were they thinking of. Gutting the original line up and introducing 8 very ordinary fragrances imo

  26. #26

    Default Re: Mainstream houses

    Quote Originally Posted by thrilledchilled View Post
    YSL has done some amazing things too for that matter...
    In the past, sure. In the present, it's been gutting its catalog and releasing mediocre garbage.
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  27. #27

    Default Re: Mainstream houses

    Quote Originally Posted by Brooks Otterlake View Post
    In the past, sure. In the present, it's been gutting its catalog and releasing mediocre garbage.
    100% agree.. They are content with putting out the same stuff/different name colognes just to make money. Not even trying anymore

  28. #28
    Basenotes Junkie painted_klown's Avatar
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    Default Re: Mainstream houses

    Quote Originally Posted by Kaern View Post
    hence my interest in the new Gucci, which at least sounds as though some creativity and thought has been put in
    I do feel that Gucci does deserve some props for GGA and the new GGC. I liked GGA from the first sniff, and picked up a bottle of it. GGC I’m not quite sold on yet, I want to get a sample to form a real opinion prior to deciding on the full bottle.

    Having said that, it’s tempting to buy a bottle even if I don’t end up liking it much, just to send them a message that lets them know I really enjoy the direction they’re going these days. I think it’s great to see a large designer house releasing stuff so far outside of the mainstream box.

    I sincerely hope they continue in this direction. So far, it’s two in a row. Please keep it up Gucci!

  29. #29
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    Default Re: Mainstream houses

    Creed fragrances are very expensive, but nice IMO.
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  30. #30

    Default Re: Mainstream houses

    Quote Originally Posted by Brooks Otterlake View Post
    I dunno, I don't think that even Hermès is doing much that's exciting in the mainstream anymore. There was a time when it was a very exciting house, but now it seems to be going through the motions. Dior, Chanel, Hermès... they're all kinda stagnating.

    In terms of maintaining a varied masculine lineup in the mainstream, Dior has preserved and promoted a better "Greatest Hits" collection than Chanel or Hermès even if Sauvage is just awful.

    In terms of contemporary lineups, Cartier has my favorite masculine offerings. A really nice, varied set of interesting creations.
    I'll join Team Cartier if we're focused mostly on recent releases. Chanel, Hermes and Dior have faded a bit but have done a good job of maintaining classics for the most part, and I'd place all three on a similar level overall. They pull slightly ahead of Cartier if we're taking classics more into consideration, with Guerlain beating both (again, based primarily on back catalog strength). Not sure Guerlain is really in the same category, but whatever.

    YSL and Gucci used to be stars in this kind of discussion, but they absolutely ravaged their lineups, which I'm still sad about.
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