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  1. #1
    Super Member the blood on 530 27's Avatar
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    Default Which (designer) brands are current trend setters among mainstream brands?

    I mean mainstream brands which at least try NOT be stuck in a rut, and aims to bring consumers new-ish scent profile, instead of staying in safe zone of piles of piles of light floral fruity/ citrus fougere.

    Tom Ford (let’s ignore it’s mostly niches) seems to be a valid candidate. Thierry Mugler seems like another, but this one is more of a maverick.
    The French have a phrase for it. The bastards have a phrase for everything.

  2. #2
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Perhaps specifically the Lancome Grands Crus Collection, the Boucheron La Collection, and the Chopard Gardens of The Kings and Gardens of Paradise Collections?
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  3. #3
    Super Member the blood on 530 27's Avatar
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Wow, would love to try them.
    The French have a phrase for it. The bastards have a phrase for everything.

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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    I agree that Mugler often tries new stuff. Sometimes, the experiment becomes the new norm (eg Angel).

  5. #5
    Super Member the blood on 530 27's Avatar
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Quote Originally Posted by cacio View Post
    I agree that Mugler often tries new stuff. Sometimes, the experiment becomes the new norm (eg Angel).
    Yep, a ground breaker, also the start of my nightmares (I really, really don’t like gourmand scent).
    The French have a phrase for it. The bastards have a phrase for everything.

  6. #6
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    My 2 cents:

    I’d have to say the current title-holder is Dior. Envelope-pushing Sauvage sells. And the previous Dior Homme had carved out an iris-based masculine category that houses the likes of Prada, Lanvin and Valentino emulated. You can’t drive trends without a monster hit though. And more often than not you need a big advertising budget to hype it up.

    As bold as some of the Tom Fords may be they are restricted to the pricier and therefore less accessible Private Blends.

    Mugler had had their moment in the spotlight with Angel but that was so long ago. Of late it seems to have run out of ideas.

    I do like Cartier’s more measured approach. Had they been a bigger house with more a aggressive ad spend, L’Envol could have been a trend-setter IMO.
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  7. #7
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    More than trend setters, I’d really like to see more houses be trend breakers. Stop the madness of releasing rehashed ideas of old, and bring on something different.

    To answer the thread topic:

    Bleu de Chanel started a trend.

    I agree 100% about the Dior Homme lineup.

    Creeds Aventus DNA gets copied a lot.

    Paco Rabanne Invictus has certainly had its imitators.

    The current trend seems to be a “cologne” of some sort. Dior, Creed, Gucci, etc are all doing that now.

  8. #8
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Chanel
    Dior
    Guerlain
    Ralph Lauren - added as I feel they have set a trend from Polo up to most recent releases.

    Usually what these brands do set’s a trend and they created first. First three easily, so many fragrances out there stem from those brands idea wise then tweaked with their take.
    Fragrance is my favorite thing. So much so that if I leave the house and I don't put any on, I'll turn around and go back home.

  9. #9
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Quote Originally Posted by Diamondflame View Post
    My 2 cents:

    I’d have to say the current title-holder is Dior. Envelope-pushing Sauvage sells. And the previous Dior Homme had carved out an iris-based masculine category that houses the likes of Prada, Lanvin and Valentino emulated. You can’t drive trends without a monster hit though. And more often than not you need a big advertising budget to hype it up.

    As bold as some of the Tom Fords may be they are restricted to the pricier and therefore less accessible Private Blends.

    Mugler had had their moment in the spotlight with Angel but that was so long ago. Of late it seems to have run out of ideas.

    I do like Cartier’s more measured approach. Had they been a bigger house with more a aggressive ad spend, L’Envol could have been a trend-setter IMO.
    I pretty much agree with all of this. And L'Envol is a proper sleeper, and well received by others too. Think I'll wear it later on today...

  10. #10
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    [QUOTE=speckmann0706;4697760]Chanel
    Dior
    Guerlain

    They tend to be in the front of the pack in recognition, definitely bringing in the sales.
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  11. #11

    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Quote Originally Posted by crashtestbrummie View Post
    I pretty much agree with all of this. And L'Envol is a proper sleeper, and well received by others too. Think I'll wear it later on today...
    I applied L'Envol (EDP) this morning, inspired by Diamondflame's remarks. L'Envol is easily one of the best designer masculines of the past decade. There's just nothing else like it out there.

    Could it have been a trend-setter with a more vigorous ad campaign? Maybe, though I don't know precisely what trend it could have inspired. Its kind of woodyamber-but-transparent-and-dewy-and-luminous-and-floral thing seemed destined to be unique.
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  12. #12

    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    It has to be Celine now that Hedi Slimane is there and is about to launch 15 fragrances

  13. #13
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Dior and Chanel big time!
    <div class="bnsotd"><b>Currently wearing:</b> <a href="ID26148387.html"><img src="http://www.basenotes.net/photos/products/33/26148387-7393.jpg"> Carven L'Eau Intense by Carven</a></div>

  14. #14
    Super Member BruceB's Avatar
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Chanel and Dior.

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    Dependent Danny Mitchell's Avatar
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    I'd say Dior because of Sauvage and that has become a trend many are trying to mime.
    Also Chanel because Bleu became a trend copied by many, even Sauvage, right? Even though Sauvage usually gets credit for the copycats and knockoffs.
    And then also for Creed for Aventus and everyone trying, at least in some's perceptions, others are trying to mimic as well.
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  16. #16
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Quote Originally Posted by Brooks Otterlake View Post
    I applied L'Envol (EDP) this morning, inspired by Diamondflame's remarks. L'Envol is easily one of the best designer masculines of the past decade. There's just nothing else like it out there.

    Could it have been a trend-setter with a more vigorous ad campaign? Maybe, though I don't know precisely what trend it could have inspired. Its kind of woodyamber-but-transparent-and-dewy-and-luminous-and-floral thing seemed destined to be unique.
    It's that honey-violet-iris thing that gets me. I also like the violet-iris combo in Pharrell Williams GIRL by CdG. Cedar and vetiver in the base work well with those florals.

    Declaration Parfum is a corker of a scent, too, as is pretty much everything from that line.

  17. #17
    Super Member Primatesinplaid's Avatar
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    I feel Dior is the mainstream trendsetter.

    Not one of their major men’s releases have been safe and all seem to have a tremendous amount of detail put into the release.
    I know most will disagree with me about Sauvage but nothing smelled like it before it was released and it was immediately loved and hated, same as Fahrenheit, same as Dior Homme.

    There is not one of their major men’s releases that you cannot immediately identify either good or bad.
    To me...that’s a lot of hard work and serious intent and I respect the house very much.

  18. #18
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    [QUOTE=Brooks Otterlake;4697927]I applied L'Envol (EDP) this morning, inspired by Diamondflame's remarks. L'Envol is easily one of the best designer masculines of the past decade. There's just nothing else like it out there.
    /QUOTE]


    Totally agreed. L'Envol EDP is in my top 10 for life. And the bottle is stunning, and it's dirt cheap now (~$45 for a 100ml full presentation, or as low as $25 for a 100ml refill).

  19. #19
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    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Quote Originally Posted by the blood on 530 27 View Post
    I mean mainstream brands which at least try NOT be stuck in a rut, and aims to bring consumers new-ish scent profile, instead of staying in safe zone of piles of piles of light floral fruity/ citrus fougere.

    Tom Ford (let’s ignore it’s mostly niches) seems to be a valid candidate. Thierry Mugler seems like another, but this one is more of a maverick.

    I respectfully disagree with both your examples. Thierry Mugler has been a groundbreaking designer for women in the late 90's/early 00's, but I still have to find something in the men line that I like. I find the original A-men unique, but really weird (and apparently so did most of the people given its commercial failure), and Pure Havane and Pure Malt are boring sweetbombs to my nose.

    In the regular TF collection, I still have to find a groundbreaking, at the only exception of Noir Anthracite, which is groundbreaking and unique. Noir is a mix of Guerlain Habit Rouge/Prada Amber Intense, Noir extreme is in line with many other gourmands, TF for Men is a copy of Vera Wang/Baldessarini. TF may have had a hint of originality by using the truffle note in Black Orchid and TF for Men Extreme, but that's it.


    Dior and YSL have been groundbreaking in the 80's/90's/00's, but are now sleeping on their past glory.
    One that took the same direction is Gucci, but fortunately waked up a couple of year ago after a 10-year creative desert, with a major frag (maybe the best of the decade, together with Cartier L'Envol EDP?), that is Gucci Guilty Absolute, blended by Morillas. Not really "new", since it is derived from By Kilian Dark Lord (also blended by Morillas shortly before, which is itself inspired by Tiziana terenzi Ursa). But still, it has been a bold move to bring that on the shelves of Sephora... Then they kept going in a quite creative direction with its flankers Gucci Guilty Oud and Gucci Guilty Cologne.
    While Gucci Guilty Oud is quite easy to like, Guilty Absolute and Guilty Cologne are nothing like other designers scent, and quite polarizing. So Gucci wins the most creative designer contest of the last decade imo.

  20. #20

    Default Re: Which (designer) brands are current trend setters among mainstream brands?

    Quote Originally Posted by Andy the frenchy View Post
    L'Envol EDP is in my top 10 for life. And the bottle is stunning, and it's dirt cheap now (~$45 for a 100ml full presentation, or as low as $25 for a 100ml refill).
    I had no idea you esteemed it so highly, but I'm pleased to find that you do.
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