Perfume Directory

Asja (1992)
by Fendi


Asja information

Year of Launch1992
Average Rating
(based on 61 votes)

People and companies

PerfumerJean Guichard
Parent CompanyLVMH Moet Hennessy Louis Vuitton
Parent Company at launchElf Aquitaine > Sanofi Beauté > Florbath

About Asja

Asja is a feminine perfume by Fendi. The scent was launched in 1992 and the fragrance was created by perfumer Jean Guichard

Reviews of Asja

rbaker Show all reviews
United Kingdom
The top notes are a based on a cinnamon sore than is given a floral sidekick in a pleasant carnation impression. Soon in the drydown an overarching fruitiness is evident, with ripe peach combining with raspberry notes.

The second stream of notes in the drydown brings in a floral undertone, mainly ylang-ylang, rose and touches of muguet. After a brief tussle the fruity line overwhelms the floral team, and this florally underlined fruitiness constitutes the core of this creation right until the end. In the base a certain touch-up occurs with the addition of an ambery benzoin-styrax notes, and some musky whiffs make an appearance towards the end.

The sillage is moderate, the projection excellent and the longevity a very impressive ten hours on my skin.

Whilst the description of this pleasant spring scent might sound a bit fragmented and the constitutent notes combined in an haphazard fashion, it all comes together surprisingly well, resulting in a fruity-floral oriental creation that includes some elements of originality at times; this was made in an era when Fendi produces good-quality products and was more stable as a fragrance house. 3/5.
19th March, 2016
Fendi, it seems, enjoyed copying other successful scents and marketing them as their own. Theorema is Mugler's Angel with a twist.

Asja is Laurent's Opium with an added roundness and a bit more emphasis on the clove note. Truly, I find these two to be almost totally alike.

Barbara Herman found this a berry-scented oriental, carnation/cinnamon balanced with a
sandalwood balsamic base.

Top notes: Bergamot, Peach, Apricot, Raspberry
Heart notes: Rose, Carnation, Muguet, Jasmine, Orris, Orchid, Cinnamon, Honey
Base notes: Vanilla, Benzoin, Styrax, Cedar, Sandalwood, Amber, Musk

As with Theorema I am giving Asja a neutral rating as both are fine on their own, but points are taken off for the lack of originality.
19th June, 2014
Asja smells about ten years AFTER its time.
Originally, I bought some because it was a discontinued, well-reviewed, early-nineties Fendi!
Of course, I expected something like Boucheron: heady, indulgent, and loud.

But was I surprised. In a GOOD way.
Asja could be a Lutens or some other well-done,understated niche fragrance from recent years. It is slightly "weak", but in a polite rather than washed-out way.
All of the spices in Asja smell very naturally-occurring, and I can pull each one out of the mixture. Clearly, seamless-blending eighties-style was shirked by Asja's maverick perfumer! Still, the overall impression is one of great skill.

Asja is a very simple, honest Oriental. A perfume for spice-lovers with sophisticated reserve and a crisp, modern personal aesthetic. Very chic. Never too much. Highly recommended.

Much talk about the bottle. I, personally, find it masquerade-esque and embarrassing. I hide my Asja.
27th February, 2010
A great spicy oriental which deserves to be more well known. Reminiscent of both Poison and Opium, Asja is much softer and easier to wear. Previous reviewers have described it very well, so I won't repeat, but I am definitely a fan. The bottle reflects the perfume's character perfectly, and it also allows you to display the scent without exposing it to light - a big plus. Asja is a must try for fans of classic, spicy orientals. It's getting harder to find online, but can still be had for a very low price.
30th January, 2010

Very Oriental – nearly exotically so – Asja is a spicy, sweet ambery / wood Oriental built on a platform of blended florals. It’s edgy and it has a modern texture to its Oriental lushness. The opening is fruity in a way that doesn’t scream “fruit” to me – it is more like a full, round “sweet.” I lose track of the fruit accord relatively quickly because the spices and to a lesser extent, the florals take over. The prominent spice to my nose is cinnamon and it retains its presence well into the basenotes until the clove takes over. The base provides an amber / honey affair that shows a surprisingly strong (for an Oriental) patchouli character. It is the character of the patchouli that impresses me most about the base.

I’ve not been much of a fan of Fendi fragrances, but recently I have tested Asja, Theorama and Theorama Uomo, and I have come to be quite impressed by how good they are.

04th December, 2009
1st try not sure, nice but a little clovey.. cloves seem to make scents too serious/somber to me. 2nd try smells sweeter, nice. 3rd try compared w/ Coco, has perfumy metallic offputting element, & too much clove. I like the packaging tho, quirky, goes with the foodiness of the spice blend, & protected from light.
28th October, 2008

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