Perfume Directory

273 Rodeo Drive for Men (1989)
by Fred Hayman


273 Rodeo Drive for Men information

Year of Launch1989
AvailabilityIn Production
Average Rating
(based on 46 votes)

People and companies

HouseFred Hayman
Parent CompanyVictory International
Parent Company at launchFred Hayman

About 273 Rodeo Drive for Men

273 Rodeo Drive for Men is a masculine fragrance by Fred Hayman. The scent was launched in 1989

273 Rodeo Drive for Men fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of 273 Rodeo Drive for Men

This is a really intriguing perfume for men because it doesn't smell like the sum of it's parts. It's a very interesting odor that's being created here. I'd like to touch really quickly on two things.

There are two different formulas to this. I have an original formula that comes in a clear bottomed flacon with the still black plastic cap. This composition was produced by Parlux and it is an 80% by volume denatured alcohol content. A little info about Parlux now... Parlux had acquired the licensing to sell and produce Fred Hayman's perfume line in 1994 while it was still located in Pompano Beach, Florida until it was being so overwhelmed by demanding production that it had to relocate to a much larger facility in Fort Lauderdale, Florida in 1996. On the back of my box of 273 for men, the address lists Pompano Beach, Florida so my flacon was produced sometime between 94' and 96'.

Then there's the one pictured here that's an 86% by volume so there are two different formulas to this perfume and both are distinctly different. The one that I have is very strong, unabashedly floral and ambery with lots of cedarwood and musk. It smells like a less floral and more masculine version of Liz Claiborne by Liz Claiborne that had debuted in 1986. If you know this perfume then you'll know that it came in a pyramid shaped white flacon with either yellow, red or blue accents but they all contained the same kind of perfume.

The reformulated version pictured here is not as floral and focuses more on lavender, musk and cedarwood. I'm not sure who currently produces this version. I've smelled this version before and although I do like it, I prefer the original stuff. This is a really nice scent albeit moderately non-descript and really just outright difficult to put into words but it's definitely a pleasurable experience because the ingredient quality is natural and fairly decent taking strongly into consideration the price point, plus this is really strong in the sillage department and long lasting as well. I honestly believe that Fred Hayman has modeled this after the Liz Claiborne, the similarities are far too close smell wise and if you can smell both of these, you'll agree. The original formula compositions are leaning heavily on the feminine in my opinion which is why I believe there was a reformulation to this but honestly, both of these formulas smell really good and are totally wearable today.
19th January, 2018
Rather simple aromatic fougere from the late 1980's that can be had for next to nothing. Bergamot and Lavender blast of an opening but soon settles into a musky cedar that, while not strong, is pleasant. In fact, my only gripe with this one is the stupid packaging that makes me want to drop the bottle every time I pick it up. A mild thumbs up for this relatively simple and straightforward scent. Probably won't get worn much, as there are better alternatives in a similar vein, but this one isn't bad at all, and worth owning for fans of 80s fragrances.
26th December, 2016
drseid Show all reviews
United States
273 for Men opens with a blast of what is primarily lavender, joined by a supporting bergamot note that adds just a faint citrus sparkle to the heavy floral onslaught. The now slowly receding lavender remains well into the heart before giving way somewhat to a very strong musky cedar accord that takes on the mantle of the starring role, sweetened by supporting amber and slightly powdery oakmoss from the base. Projection and longevity are exceptional.

273 for Men is the epitome of the 80's powerhouse scent in every way. It goes on super-strong with its lavender floral, and it stays strong throughout, adding its even stronger cedar and musk tandem later. I definitely do understand the Antaeus comparisons, but the woody-floral composition of 273 for Men is no clone, only passingly resembling the Chanel classic. Whether you will enjoy 273 for Men will depend on how you feel about slightly sweet masculine florals. I am not the biggest fan of the genre (rose scents withstanding), but I definitely can respect this rather minimalist composition and do not regret my blind buy. I *do* regret the very shoddy nature of the bottle design including its extremely cheap feeling lightweight plastic cap, but I guess Fred Hayman had to cut corners somewhere to get to its $15 street price per bottle. The bottom line is 273 for Men does not set the world afire, but it earns a "good" 3 stars out of 5 and a "buy" rating if you like collecting woody lavender minimalist throwback compositions "on the cheap."
05th October, 2012
I do not believe this does not have castoreum in it! I think that is one of the reasons people are getting the likeness to Antaeus. Besides the musk, there is something very animalic about this that smells an awful lot like castoreum. If you like Kouros, Portos, Antaeus, you will most likely like this as well. I have a vintage mini of this, but judging from what others are saying, this still has an animalic edge to it. Amazing for the price.
08th June, 2012
Way more than you would expect for $13.

I understand why people compare 273 to Antaeus - there's something in 273's cedar/oakmoss/smoke accord that has the same weird mintiness as Antaeus' beeswax. This is much drier and less complex than Antaeus, but it's shockingly good for the price.

Dry, almost burnt herbs sweetened with a very cinammony cedar drive this smoky fragrance. As Bigsly points out it's not too far from Jacomo de Jacomo, though I find 273 more pleasant. There's a kind of candied, floral softness to the smoke in 273, and at least a little incense. Again, as Bigsly said this is a very niche-y scent, not what you would expect for something so inexpensive. Because it is so unusual I find it pleasantly unisex - it's certainly not girly and flowery, but it's definitely not conventionally masculine.

273 has some layers to it - it flickers back and forth between something very bitter and smoky and something very sweet and smoky. Really a nice surprise. Kind of a wearable spin on what Mugler was going for with B*Men.
10th October, 2011 (last edited: 17th December, 2011)
Bigsly Show all reviews
United States
This is something of a traditional, dry, herbal fougere. Don't think you are getting a fragrance that is very close to Antaeus with 273. I don't find there to be much of a similarity at all, actually. The top notes could be similar (both may have a strong lavender note, for example), since I avoid top notes as much as possible, but the rest is very different. Antaeus features strong beeswax and castoreum notes, which are totally absent in 273. Instead, it is closest to Jacomo de Jacomo (1980), once the strong clove note in JdJ dissipates (note that 273 is woodier). 273 is a simple fragrance, but it does a lot with a little, and doesn't have a "synthetic" or "chemical" quality. For the first hour or so, there is a smokey and almost phlegm-like quality, but it's quite interesting once you get used to it, and a nice change of pace when you are in the mood for it. It takes quite a while for the cedar to emerge, and it's not that strong. The amber and oakmoss continue for a long time. Longevity and projection/"sillage" are very good, but you have to be careful with olfactory fatigue with this one. You can buy this one very cheaply now, so unless you don't like the notes listed, it's definitely worth considering. What I find interesting about it is that it has an almost "niche"-like quality, in that it focuses on a small number of notes and is natural smelling. Moreover, I'm not sure for what social occasion this is intended, if any. It's a bit harsh at first, so many wouldn't want it as an "office fragrance." It's clearly not "romantic," nor is it for partying. I guess it could be good for some sort of leader or boss who wants everyone to know who is in charge.
07th May, 2010 (last edited: 25th April, 2011)

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