Giorgio for Men (1984)
by Giorgio Beverly Hills


Giorgio for Men information

Year of Launch1984
AvailabilityIn Production
Average Rating
(based on 338 votes)

People and companies

HouseGiorgio Beverly Hills
SupplierPFW Paris
Parent CompanyRevlon Inc > Elizabeth Arden Inc
Parent Company at launchGiorgio Beverly Hills

About Giorgio for Men

Giorgio for Men is a masculine fragrance by Giorgio Beverly Hills. The scent was launched in 1984

Giorgio for Men fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Giorgio for Men

I bought this earlier this week. It has become my guilty pleasure. It reminds me of Paco Robanne PH mixed with Ted Lapidus PH. I have a 118ml bottle that says "Made in Spain" with batch number Y19304A. It unfortunately doesnt seem as strong as reviews make it out to be. One or two sprays of this it quickly becomes a skin scent after 2 hours. Ive been wearing it all week even at work and pretty much no one noticed I was wearing it. I only caught a few whiffs throughout a span of 24 hours. I even had to re-apply it after work to continue to enjoy the scent. Maybe its just my nose getting used to it?

Overall I think it smells nice: 7/10
Bottle design: 10/10
Sillage: 6.5/10
Longevity: 6.5/10
06th March, 2020
There are some fragrances that you wonder how you ever did without. Giorgio is one of these for me. While I heard mention of it in the 80s, I never wore it and don't remember smelling it. Maybe that's just as well, as it seems to have been over-applied by many. But for one who grew up in that era and loves powerhouse fragrances, this felt like coming home. While not green in the vein of Polo or Quorum, especially with its topnote florals, Giorgio is a fabulous and refined celebration of patchouli and moss. I get wafts throughout the day, and say, "now that's what a men's fragrance should smell like." And the gestalt of its superb soapy dry-down, as others have mentioned, perhaps succeeds better than Paco Rabanne (or at least better than the reformulated Paco stripped of oakmoss). Despite all my praise, I reserve this for casual wear on evenings and weekends. I'm not brave enough (or perhaps crazy enough) to wear it to work. And though I say one spray please, I always do two. But any more than that is flirting with overkill and a cloying mess. Enjoy and rock on!
22nd February, 2020
I walk a different path on Giorgio for Men. I think the green aspect of this is more tree moss than patchouli. But I agree with others that this is a strong and well performing fragrance.

I get an opening with a light combo of soap and carnation that a lots of 80's fragrance possess. A lot of tree moss and a pinch of patchouli comes forward. But there's this resin sweetness of amber,honey,and cinnamon that glosses over the green side. This "sweetened green resin" reminds me of British Sterling. The soap softens to a powder, a little zing of lemon and a leathery note comes out in the finish.

Giorgio for Men is a pretty good fragrance. On the topic of Givenchy Gentleman being similar to this?, they are two completely different animals to my nose. Giorgio for Men does hit hard at initial blast with it's strong notes. Let it dry and you're rewarded with a very sophisticated and colorful men's fragrance.

20th December, 2019
Being a child of the 80's, this brings back good memories. An unapologetic lightly sweetened non-hippy patchouli powerhouse of a fragrance that will not only beat you over the head, but will kick you for good measure as you're laying on the ground.

Two sprays are enough, as 3+ will fumigate the room. This is the perfect fragrance to wear heavily if you want people or any other creatures that breathe to avoid you. Don't get me wrong, this is a wonderful spicy woody fragrance and smells great but most people today are just not used to having their sinuses assaulted by the powerhouses of yester-year.

4 oz can be purchased for under $20 USD.
Great bang for your buck.
Nuclear projection.
You will be avoided by most sentient lifeforms (Perfect for introverts).

You will be avoided by most sentient lifeforms (Bad for extroverts).

A must-have for any collection.

20th June, 2018 (last edited: 21st June, 2018)
TeeEm Show all reviews
United Kingdom
I used to love it back in 1990

"Sweet and lemony", lingered for ages, smelt from afar...
I might buy it again from Nostalgia although I fear these scents are now dated

06th January, 2018
The tale of Giorgio Beverly Hills is legendary: a Californian boutique shop that literally established Rodeo Drive as a shopping center for the ultra-elite in 1961, helping to move other ultra-lux brands like Gucci and Tiffany's into the area, then deciding to make a signature fragrance in 1979 that launched in 1981 with scented strips in magazines, plus a big party hosted by TV celeb Merv Griffin. That perfume was such a loud and strikingly obtuse tuberose-based 80's battle cry that it literally conjures the visage of teased hair, geometric makeup, and wide shoulder pads to this day. If you're wearing Giorgio in the 21st century, you're either retro-chic and love the 80's or are an early Gen-X'er that is clinging to High School memories. The perfume was even banned from restaurants back in the day. The men's scent however, seems as much an afterthought from Giorgio as the main feminine one an icon, yet it is every bit as powerful in it's own way. It doesn't have as grandiose a story to tell, as it wasn't launched with as much fanfare outside some magazine ads and the slogan of "The great new AMERICAN fragrance for men" which really says little about the way it smells at all. It didn't even come around until 3 years after the original feminine and received a "VIP" flanker in 1987 when Giorgio Beverly Hills was sold to Avon as a fragrance brand by the boutique (which renamed itself Fred Hayman Beverly Hills after one of the founders to distance itself from the monster fragrance brand it had become). Avon quietly discontinued the masculines after a few more years because they never allow anything to simmer down to niche production levels like other houses, and the brand name created Red and Wings to remain relevant in the 90's. Design house Giorgio Beverly Hills was sold to Revlon who then kicked it down to Elizabeth Arden Inc. where the idea to revive this surfaced.

Somebody must have thought back then that the male scent had to be every bit as crass, every bit as shrill, and every bit as divisive as the original parfum; a proper Giorgio scent is not unless it divides the room into folks who love it and folks who flee for their lives to escape. Indeed since owning this, I have encountered two kinds of people: folks who ask me what I'm wearing, and folks who demand to know what in the name of all that's decent am I wearing, there simply is no in-between. Unfortunately, this one mostly failed due to lackluster marketing. Giorgio had become such a culturally significant women's perfume that like Opium or Poison, it described the woman wearing it, but Giorgio Beverly Hills for Men never benefited from that push and reputation development; unlike stuff such as Drakkar Noir and Stetson, it never made that kind of cultural mark and just stood quietly beside the main perfume, much like men did when they played pool at the original boutique as their lady interests shopped. It's no wonder it's remembered by a select few who loved (or hated) it's intensity, but otherwise gets "Giorgio made a men's version?" from most younger folks who see it. Giorgio Beverly Hills for Men is in a nutshell honey and patchouli. If there are top notes in this, and clearly some are listed, they get completely submerged in those two accords the instant this hits skin. Maybe the orange blossom, carnation, and cinnamon freshen and sweeten the patchouli enough to prevent it from being head shop in a bottle, but once the dry-down occurs, the honey peeks up it's head through the forest of patchouli and anchors it down, with everything else like the vanilla, oakmoss, and benzoin just rounding the corners a bit if anything. I've heard this referred to as a "honey patchouli bomb" by other folks who have owned this, and they're not wrong, not one little bit. If you over-apply this, which is very easy given it's strength, you'll walk into a house and instantly kill off any roaches or mice dwelling in the floorboards, which might be a new business opportunity for you if wearing this frequently is your bag. I actually enjoy this on a daytime walk, through the woods or a day of errands. The patchouli is green enough to compliment spring or fall air, while the honey keeps it warmed and sweetened enough to be approachable to other life forms that walk near (but not always Human beings). I would not use this romantically nor in an office space, as this one needs outside air to breath and remain pleasant.

This is not a social event scent where wading through a crowd will happen, because you'll instead part that crowd. It's no Joop to be sure, but it's in the same train of thought nonetheless. Ultimately, I kind of find this to be a better British Sterling, as it takes the same "green fougere" route of that scent but really simplifies and augments the personality of it, with the singular green patchouli accord, the sweet base, and the plumes of sillage that British Sterling can only be envious of possessing. A lot of perfumistos like comparing this one to Givenchy Gentleman (1974), but that fragrance blends the patchouli a tad more dryly and adds in animalics to make itself both more dapper from the neck up and virile from the waist down. Givenchy's scent came first and is likely the ur-example of this tiny genre, continued by the louder and less-sophisticated Giorgio scent before seeing revival years later in heavily-altered forms by Bottega Veneta and Gucci after the turn of the millennium, almost to the point that new patchouli masculines like those are barely detectable as such. I'm glad this came back from the dead, and the only real noticeable difference besides a shift from amber colored juice to green (a more appropriate color for it to be honest) is maybe a little less moss, but that was never noticeably there to begin with thanks to the swimming pool of benzoin and patchouli, so tweaking to meet IFRA regulations did little to alter this scent, which can only be a good thing to those worried about maybe replacing that exhausted vintage bottle with new stock. It's a rare five star rating for me, because I do absolutely love green and sweet, which is what this primarily is, but I also understand that rating is very subjective. Giorgio Beverly Hills for Men is the loud, proud, and uncompromising patchouli powerhouse that nobody remembers, unless you're a vintage hound that is. Good stuff!
28th October, 2017 (last edited: 25th July, 2018)

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