Perfume Directory

Preferred Stock (1990)
by Coty


Preferred Stock information

Year of Launch1990
AvailabilityIn Production
Average Rating
(based on 82 votes)

People and companies

Parent CompanyBenckiser > Coty Inc > Coty Beauty
Parent Company at launchPfizer

About Preferred Stock

Preferred Stock is a masculine fragrance by Coty. The scent was launched in 1990

Preferred Stock fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Preferred Stock

A decidedly gimmicky cologne that isn't a fraudulent effort on the part of Coty.

Preferred Stock has always struck me as an accessible, pleasant oriental scent for the budget-minded. Classy, masculine, and predictable men's cologne with a nice spicy component that leads well into the sandalwood-patchouli-vetiver concoction of the base, with a touch of musk to smooth things out.

Drugstore level cologne that isn't a sham, Preferred Stock is great for casual day and night wear.
24th August, 2018
The "Preferred Stock" name was recycled from an older mid-century masculine Coty sold, with little else known because the popularity of this newer version eclipsed it and erased all memory of it as it were. All the guys I know got this as a stocking stuffer or part of a gift set alongside Stetson (1981), Gravity (1992), Aspen (1989), and other Coty/House of Stetson fragrances (when the latter was still a separate thing). Drakkar Noir (1982) seemed to be a big inspiration for this, but I wouldn't call Preferred Stock (1990) a clone. Preferred Stock tried to take the same dark, smokey, mysterious yet distinct blast of soap and sweeten it up to something with less teeth for less-confident man that didn't even wear cologne unless told to by somebody. Well, if you wanted something that made you stand out in a crowd at the local PTA meeting or Saturday bowling night, you wear Preferred Stock; if you want to do the same standing out at a five star restaurant or a night on Broadway, you wear Drakkar Noir. It really was a simple matter of high or low end with these two, since that extra sweetness comes from the use of coconut and leather accord borrowed from the obscure Revillion French Line (1984) and a lessened sense of projection or longevity with the other key players of vetiver, orris, and oakmoss. It's not to be said that Preferred Stock isn't a really good scent, it's just not a very commanding for a powerhouse despite falling into all the tropes of one in terms of composition, which is a facet it shares with French Line. All ruminations of the scent's purpose and presentation aside, Preferred Stock is a Hell of a strange and delightful aromatic fougère and leather chypre hybrid.

The stuff opens with bergamot, lavender, and clary sage of the likes seen a dozen time throughout the 80's, and it's opening moments fit right in line with not just Drakkar Noir, but Houbigant Duc de Vervins (1985), Givenchy Xeryus (1986) or Lomani Pour Homme (1987). Preferred Stock doesn't stay in this lane for long however, and the sweet mandarin, nutmeg, orris, and cypress notes soon follow up to make it far rounder and a bit heftier than most others in the aromatic fougère category. Honestly, it begins really showing it's ties to French Line once that odd fruity leather shows up midway between the heart and the base, but I'm calling these base notes because they're not present until after about an hour or so. The semi-chypre phase ends quickly once the tonka and oakmoss assert themselves, with the smoky vetiver adding the mystique Coty was after but all the other sweet, soapy, and fruity elements keeping it more "PG" than the vetiver would otherwise allow. Patchouli, musk, and a creamy sandalwood note finish off Preferred Stock on skin, and the whole thing becomes a bizarre fougère/chypre/oriental triangle at the end, which is par for the course for many late-stage powerhouses at the cusp of the 80's and 90's. Preferred Stock is the kind of fragrance that punches far above it's weight in the category it's in, but still ultimately betrays itself as a drugstore darling because everyone's Uncle Dave wears it to Olive Garden after church, but if for some reason it didn't have that huge advertising push from Coty (TV commercials and all), it would be a discontinued gem selling for hundreds on eBay. For most, this doesn't smell like one part Drakkar Noir and one part French Line, but rather those scents recall memories of this instead. Sillage is good, as expected from a late-model powerhouse regardless of price point, and wear time is also pretty decent at about 8 hours, which is perfect for a day at the office.

I think the success of this probably came down to the reason for ownership: most guys with it don't have it by choice, unless it's their second bottle because they fell in love with the memories they made wearing the first. People wear this because they just have it lying around, much like the aforementioned Stetson, or things like Brut (1962), Old Spice (1937), gift-sized Pierre Cardin (1971), and anything in the Curve for Men (1996) line by Liz Claiborne. It just became de-facto popular due to ubiquity, much like a lot of Avon fragrances, but not a ubiquity of desire, as all the folks who plunk down more money for the Drakkar Noir, but because everyone else had bought them this thinking they needed it/wanted it. To be fair to the fragrance, it is a nice, well-balanced if somewhat sweet aromatic powerhouse. Preferred Stock uses tge patchouli, vetiver, and musk undertone to keep all that sweet soapy goodness in check, and really is no different in that regard to Alfred Sung Homme (1988), giving it surprising class and depth for what it is. If you always wanted a quality cheapie for office use, then this might be your mainstay scent. Giorgio would try to take this scent trope further down the romantic path by cranking up the warmth and sweetness with their Giorgio Red for Men (1991), but ultimately created something that was almost too sweet to be taken seriously, and became an accidental niche fragrance rather than the next mass-market contender male scent like this was. I'd say Preferred Stock is one of the finer latter 20th century Coty offerings for men this side of Stetson, but in the greater scheme of things, that really isn't saying much is it? I honestly keep it in my collection because my brother loved wearing it, and when I want to feel sentimental I put some on and go to work, which is probably what everyone does who still wears it.
16th August, 2017 (last edited: 26th October, 2018)
I've always been attracted to Preferred Stock solely by the name and package design. The black with red highlighting, and the geometric shaped logo that has a subtle gradation. Simple and very stylish. I assumed it would smell similar to Drakkar Noir.

It definitely reminds me of Drakkar Noir on the opening, although it's not necessarily the same. The reviews are accurate when they say it's like 25% Drakkar Noir and 75% Giorgio of Beverly Hills Red. Unfortunately it's really cheap and really crude smelling. Although I get hints of what it was trying to go for, if you wear this today, people will think you're wearing Raid.

I don't hate it though, at least as far as it's opening and heart notes are concerned. Like I said, I get the vibe it was going for. Raunchy and brash, characteristics of the 80s fragrances it was imitating. But there's a fine line between risky and eww. This walks that line but keeps falling over into "eww" territory.

The final dry down is really awful. Like dirt and cigarette butts. It's like you haven't bathed. It's how I imagine Pig-Pen from the Peanuts comic strip smells like.
03rd August, 2017 (last edited: 12th August, 2017)

Preferred Stock opens up with violets and black leather at the base. A slight whiff of cinnamon and black licorice. Sharp citrus and sandalwood merging together. A fair amount of white soap and vetiver puts a clean factor to the mix. This isn't overdone in patchouli to's just enough to be sexy. This fragrance has a light "smokiness" to it from a interaction of the vetiver meeting the black leather. This fragrance sounds abrasive, but it dries down to a positive blend of clean/fresh and leather aromatic.

This black leather creation was Coty/House of Stetson's budget response to the pricey (at the time) and popular Drakkar Noir. Not an imitation but rather a unique design of it's own. Preferred Stock was probably one of the most commonly seen fragrances on bedroom dressers and this stuff just smelled far more luxurious than Drakkar Noir to me.

Odd recommendations to make:
If you pursue this fragrance go for an old splash application bottle. You'll smell everything in it and understand Preferred Stock more clearly. John Varvatos by John Varvatos (2004) is a modernized inspiration on this fragrance. Regardless of it's note pyramid it's related to Preferred Stock.
18th February, 2017 (last edited: 05th October, 2020)
I love it I wore quarts of this in the 90s and sadly enough I don't own it now.(but not for long)citrus bomb sandlewood and leather is what I get its got a sharp drakkar noir Gio red old spice vibe to me anyways, love it love it. fresh and clean no doubt
12th July, 2016
man114 Show all reviews
United States
Wore this the last two days on a throwback because I've had a few bottles sitting here forever.

You know, I don't mind it. Sure it smells synthetic, it's cheap as dirt. It reminds me of a cheapened less complex Giorgio Red.

My rating is based somewhat in price but unlike the 1990s no one really wears it as much anymore due to all the fresh scents, so all I can say is isn't bad these days, kind of refreshing like people wearing Royal Copenhagen which no one seems to wear either despite wide availability (and I can spot that one a mile away).

02nd October, 2015

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