Perfume Directory

Wild Country (1967)
by Avon


Wild Country information

Year of Launch1967
AvailabilityIn Production
Average Rating
(based on 53 votes)

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About Wild Country

Wild Country is a masculine fragrance by Avon. The scent was launched in 1967

Wild Country fragrance notes

Reviews of Wild Country

drseid Show all reviews
United States
*This review is of vintage Wild Country

The top notes of the vintage bottle reviewed here apparently burned off many years ago... So skipping those, the composition's early heart is quite powdery, very similar to the smell of talcum powder barbershops use to powder your face after a shave and haircut. There is a significant musky presence complementing the powder, most likely derived from the liberal oakmoss used throughout with dulled carnation in support. During the late dry-down the powder fades then vacates, leaving the carnation infused musk through the finish. Projection is below average, with the composition projecting just a bit more than a skin scent, but longevity is very good at over 10 hours on skin.

Vintage Wild Country has "barbershop fougere" written all over it. I am not a huge fan of barbershop fougeres (as I am powder averse), but this one is well-done and brings back memories that go beyond just the perfume itself. The memories I speak of are of my childhood, as I would look through the printed colorful Avon catalog with its various offerings, only to focus on the fine marketing copy and interesting collectible bottle housings used for the Wild Country perfume. The logo in particular was rather distinctive, and even 40+ years later still has remained ingrained in my mind. As for the composition smell itself, I don't remember much about it, but I was too young back then to really know anyway. Now, smelling Wild Country again all these years later I can admire the good work by the perfumer to create a true barbershop experience in a bottle. Obviously I wish it had less powder, but that is pretty much par for the course with barbershop fougeres, and as time passes the powder recedes, leaving the musk more the focus without ever going overboard. In truth, Wild Country always remains relatively smooth and rather polished. Definitely this kind of thing is "old school," but that suits me just fine. The bottom line is the sub $10 per 60ml bottle on the after market vintage Wild Country is a fine example of a budget barbershop fougere that in no way smells like its relatively low price tag, earning a "good" to "very good" 3 to 3.5 stars out of 5 rating and a recommendation to fans of old school barbershop fougeres.
21st April, 2020
Love this fougere from beginning to end. At it's Vintage basic, it follows the standard Citrus Lavender Tonka riff. The Aromatics/Florals set a melody in the Heart that doesn't really relate to the name. The powder competes with that of Habit Rouge. Is that Oakmoss that's generating a mild Animalic?
What a joy, to be able to nose journey, without disturbance from Caramelized Woody Aroma Chemical Compound, heavy doses of Ambroxin and the Calonic.
The Vanilla-ed Oakmoss and Amber seems to throw off a Honeyed Piss note, like that I find attractive, in Balenciaga HH Club, a Sheep's Ra, Boss No.1, a Fooshaear.
Mossy Musk 8 Hours and counting for 60's Vintage.
23rd March, 2019 (last edited: 24th March, 2019)
Stardate 20181004:

A decent classic fragrance. The tonka is strong initially but then gives way to animalics - is it musk or something else? It is not laundry musk for sure :) . I can see why it gets compared to Brut cause Brut is heavy of musk and coumarin but Wild country has different evolution and it lacks lavendar+moss. Strange cause I do see them listed in the notes.
A neutral for me.
04th October, 2018
My thumb up goes to the vintage Wild Country by Avon...not the current formula.It just mainly smells like Brut to me, blending more vanilla at caliber with Canoe.All this in a pink sort of fluid.It's barbershop styled so not bad...I'd give it a neutral really.

The vintage formula:

This has a base of barbershop talcum powder with generous sweeps of musk.Oriental spice with kind of a buttery smooth sweetness to it.Wild Country in vintage form is very simple and I like it...reminds me of Coty Musk for Men.I like Avon's design more because it's stronger,lasts a heck of a lot longer,and a better oriental spice note.Even the aftershave is stronger than Coty's design.

The current formula of Wild Country...I just can't grasp.
04th February, 2018 (last edited: 22nd January, 2019)
Avon Wild Country (1967), where do we begin? First off, Avon was doubling down on fragrance efforts for men since the beginning of the 60's, seeing that their previous pioneering men's line - which was simply called Avon for Men (1949) - began looking a little past-tense with the still-nascent men's fragrance market moving away from rigid barbershop utilitarian tropes. Let's make no mistake, fragrance products for men were still very much conservative and safe (in some ways they are now even more so than ever even back then), but thematics and novel twists to the formula began to sway buyers, and Avon wanted in on that. So, with the manufacturing and development muscle to churn out new scents yearly, Avon "went to town" putting out new swag for guys to use every year since Avon Tribute for Men (1963), which is where we reach Wild Country. Secondly, powdery musky fougères that hearkened back to 30's classics like Caron Pour un Homme (1934), and Dana Canoe (1936) were back in vogue by the 60's, perpetuated by new developments in cheap synthetic musks and floral aromachemicals that made such compositions more economical to make, and conventional male tastes veering away from the asceticism of the 50's into something gussier. Fabergé Brut (1964) led the charge, and Avon also wanted a slice of the pie. Enter: Wild Country. Lastly, the Greco-Roman theme of Tribute and the literal boot theme of Avon Leather (1966) convinced Avon that guys loved kitsch in their fragrances (something they would live to regret after going overboard with souvenir decanters), so they took a well-loved "wild west" theme among American men and appropriated it for their take on the powdery musky barbershop fougère, which gave birth to the "cowboy cologne" micro-genre later joined by Ralph Lauren and Coty among others.

So what makes Avon WIld Country so special? How has it gone on to become the oldest continually-produced Avon fragrance of all time, even beating out their feminine range (as many older ones were discontinued then brought back repeatedly)? The answer is not simple, but let's start with the smell. Wild Country both lives up to its name, but in part fails it as well. This is because the parched western cowhide aesthetics are ultimately let down by what is really just a slightly less-urbane take on a barbershop scent, but the dry down does contain adequeate "wildness" to fit the bill in other ways. Starting us off is a bitter rush of bergamot, lavender, anise, and basil, which quickly burn off (except for the lavender) to give way for carnation, sage, and sandalwood in the heart. This is powdery sandalwood, mixed with a metallic geranium, but the real stars of the show exist in the base, which is loaded with oakmoss, tonka, Avon's patent amber, and a very virile proxy for tonkin musk. Now I know Avon wasn't sourcing Siberian deer musk in the 60's, so this is probably a clever trick with nitromusks and some other things to boost their animal aspects, but mixed with the tonka and copious oakmoss (not to mention sandalwood), this muskiness does take on the facets of a sun-bleached saddle, a dusty sagebrush, and a dirty wooden saloon floor after a shootout. Just a bit uncivilized but still groomed, that's how WIld Country comes across, and although projection dies in 30 minutes, you'll feel that mossy musky woody base for 12+ hours. The grooming-oriented nature of Wild Country informs suggested usage, but this is such an old-school style I'd avoid wearing it in settings where being contemporary matters, and avoid high heat as well. Lastly, reformulation matters with this one, due to continual production, so I'll cover that below.

Avon Wild Country would go on to become Avon's best-selling men's fragrance, and one of the only Avons that snobs who only bought expensive designers (or nowadays expensive niche) actually knew the name of and somewhat begrudgingly respected. Avon Wild Country became something that guys who had no interest in Avon otherwise would seek out Avon sellers just to order, without really looking at the rest of the catalog (which relatives ended up giving them anyway in those cheeky decanters), so it defied the usual short shelflife odds of your average Avon and endured. For this reason, there have been three major reformulations of Wild Country to cover changing materials prices and availability, plus restrictions. The original dark amber juice that contained nitromusks and real sandalwood ran through 1967 and into the late 70's. The original metal-banded bottles of this one are more likely to be found empty these days, but the stuff in the cars, boats, and other oddities is this. Starting around 1978 or so, the musk profile changed and the juice color became more like straw, making Wild Country drier, powderier, less rounded but still good. Metal medallions without the band around the bottle are this, or any "pill" sprayers with the older logo and black cap. Finally, a major reform in the 90's that removed the sandalwood and dialed down the oakmoss/tonka base, making the composition sweeter, is denoted by the brown caps, "90's modern" logo, and beige juice. All told, Avon Wild Country is a barbershop classic, and the scurrilous musk in the base was repeated in other "cowboy" scents like Chaps Ralph Lauren (1978) and Coty Stetson (1981), before country singers co-opted the genre for their own celebrity "Western" fragrances. Thumbs up
06th September, 2017 (last edited: 12th February, 2021)
This is truly a classic smell. Some may refer to it as a "mature" fragrance.

This is the sort of fragrance Steampunk or Rockabilly gentlemen might apply for putting more of an emphasis on an homage to days gone by.

Wild Country is a great cologne for men, except me, it's weird, one of those situations where I like the scent just not on me.

A headache inducer on me so I passed it on to my father, the whole gift set which was a EDT, body wash and aftershave.

For the price I can't see why one would not give it a try, whether through ebay or an Avon rep. you have a good number available out there.
20th September, 2015

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Avon Wild Country Cologne Colonia For Men 3 Oz

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