Perfume Directory

L'Or (1910)
by Coty


L'Or information

Year of Launch1910
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People and companies

PerfumerVincent Roubert
Parent CompanyBenckiser > Coty Inc > Coty Beauty
Parent Company at launchCoty Inc

About L'Or

François Coty: Fragrance, Power, Money, by Roulhac Toledano & Elizabeth Z Coty: 

Coty's perfume L'Or was the most expensive in the world - US$100 per flask in 1910, when the US was still on the gold standard.

Photograph courtesy of Alexandra Star of Parfums de Paris

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