Perfume Directory

Gucci Bloom (2017)
by Gucci

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Gucci Bloom information

Year of Launch2017
GenderFeminine
AvailabilityIn Production
Average Rating
(based on 48 votes)

People and companies

HouseGucci
PerfumerAlberto Morillas
SupplierFirmenich
Creative DirectorAlessandro Michele
Parent Company at launchBenckiser > Coty Inc > Coty Prestige

About Gucci Bloom

Gucci Bloom is a feminine perfume by Gucci. The scent was launched in 2017 and the fragrance was created by perfumer Alberto Morillas

Reviews of Gucci Bloom

Here is the progenitor of the musky Gucci Bloom-dynasty (Acqua di Fiori, Ambrosia di Fiori, Gocce di Fiori, Nettare di Fiori etc) after the graceful floral-musky-honeyed Gucci by Gucci edt and the hyper boring Gucci Flora-line. I appreciate a lot the aquila_2009's review on this redolent Morillas-creation for Gucci (especially in its introduction with the human ideal personification of this "blooming up" olfactory hyper floral shiny creation with a graceful blond-hair white dreassed young girl while reading a book in a luxuriant garden). The floral core of this fragrance is indeed quite vivid, honeyed, bright and nostalgic (with the honeyed vibe mitigated by hints of greenness and floral/citric acidity), a sort of impressionistic picture of a british victorian scenario with a central white dressed young adolescent (on a bench in the middle of a garden) with a whide hat and a little white flowers-framed parasol. Tuberose is the main initial floral affair in here, a nectarinic pulsating tuberose reduced in viscerality by supporting white lighter flowers (with a mitigating rosey touch by its hint of floral/lymphatic soapy-neutrality and a tad of acid hesperides and petals). Jasmine (absolute-jasmine reproduced by an exclusive method of co-extraction making it more vivid on the perception of each green/honeyed nuance) gradually emerges with its relentless wave of floral whiffs beating obsessively like the heart of a wild buffalo after a run-struggle for survival. The floral tide is laced and reinforced by the aroma of Rangoon Creeper, a sort of fruity-like intoxicating floral aroma conjuring honeysuckle and several white flowers (but adding up a tad of wild greenness). There is definitely some soothing creamy muskiness all around, something soapy and clean (amalgamating the elements) not so distant from the musky presence in the currently mainstream formula of brand new feminine creations a la Shiseido Ginza or from the landmark muskiness in several Narciso Rodriguez's. Compared to Michael by Michael Kors (another musky tuberose-jasmine combo) I'd say the latter is more complex and superior on structure, spiciness, floral articulation and resinous/earthy/woody complexity. Bloom is all in all a mainstream spring/summer white floral perfume which has moderate sweetness and large versatility (daily use or events). Nothing groundbreaking or able to pounce on the step of neo-classicism but definitely something joyful and easily likeable by younger generation and easy going persons.
10th April, 2021 (last edited: 11th April, 2021)

If perfumes could become humans, this one would be a young lady wearing a white dress,ice blonde hair, carying with a warm heart, reading book in the garden and tender whisper in a chilly morning!From the first spray this was a love.absolutely lovely. fresh and elegant tuberose up in the air at it's finest.this is what Gucci Bloom is all about once it's sprayed.

Gentle sweet velvet tuberose petals small in size rich in stature accented with the waxiness of jasmine glowing with an almost solar warmth of musk. freshness,sweetness and softness gives the scent an alluring feminine quality.linear,realistic and gentle tuberose&jasmine with soft sillage and good longevity. pure love in a bottle.
10th February, 2021
This smells like it was created to appeal to as many people as possible. It's a pretty floral but not at all memorable. I've been testing it for days and kept forgetting to write a review because I forget I'm wearing it. It fades quickly.
08th September, 2020
The opening is lovely - a fresh, natural, somewhat sweet tuberose/jasmine accord, however I unfortunately don’t get anything close to the longevity others have gotten. This fragrance disappears entirely from my skin in about fifteen minutes.

UPDATE: I sampled this at Sephora and could smell it pretty much all day, so my first sample from eBay must have been off - or fake, which is hard to believe. In any case I am changing my review to give this a thumbs-up. The florals are a lot more lush as well. Nice quality white floral for a designer fragrance.
17th June, 2020 (last edited: 25th September, 2020)
rbaker Show all reviews
United Kingdom
Smack in the face! The tuberose hit with all its glory: rich, a touch waxy, and just delightful. Soon the jasmine arises; not only does it arise but it also raises the stakes: rich, the bud is in the foreground and there is a leave green element with whiffs of woods too.

This heart is and remains the floral mix; additional whiffs of and gardenia come and go.

The later stages add a honeysuckle-like aroma, which probably is the element of the Rangoon creeper added in. Is is the sweetest component in the development of this floral bunch, but this is a civilised and lovely sweetness, which is never unpleasant, intrusive or cloying.

I get moderate sillage, excellent projection and a splendid twelve hours of longevity on my skin.

This floral spring scent is a beauty. Gucci harkens back to the days of quality over superficially blandly synthetic fruitchouli tedium. The notes are classical but never of the dowager-ageing character that tuberose-fragrances can be prone to sometimes, and manage to include and element of contemporary freshness. Whilst not a particularly original or complex creation, the ingredients are of a high quality. The performance is superb. Gucci back to its old olfactory glory. 3.5/5.


04th February, 2020
Gucci Bloom (2017) is an interesting perfume. Fresh, light, feminine, and crisp, this perfume should check all the boxes for the modern female nose. Closer inspection of the scent reveals it uses a combination of florals typically associated with older aldehyde chypres and 80's powerhouses; namely the absolutes of jasmine, tuberose, iris, and gardenia are coupled with orris root and cedar to deliver a drier presentation than the sweet fruity floral shower gel homages that stand in for modern designer perfumes marketed to women these days, and I feel that may mark Gucci Bloom as a "grandma" perfume to the youngest of the 21st century perfume buyers out there. All of that notwithstanding, what we basically have is Alberto Morillas doing what he does best: following a brief to the letter and delivering exactly as asked without much artistic embellishment, which in this instance is making a "bloom" of flowers. The perfume gets a lot of crap from perfumistas and colognoisseurs for behaving like a mindless hired gun and spitting out heaps of vapid drivel between the occasional spark of artistic genius, but his ability to "color inside the lines" is exactly why he gets so many commissions to begin with. and sometimes we end up with something pleasant if not extraordinary to show for it. Gucci Bloom isn't the only 21st century perfume that has attempted to redress a traditional floral in something younger and more affable, but the way it goes about presenting itself (as something totally innovative and new) versus what it is when smelled is the biggest obstacle it faces, yet has proven successful enough to create a line of flankers (which unsurprisingly bear no resemblance to this main pillar whatsoever).

Gucci Bloom opens with some really lush jasmine sambac, like the kind you can find growing in a botanical garden or backyard garden. The tuberose gently lilts into place alongside this very fresh jasmine, creating a wall of white floral elegance that separates the ladies from the girls if this is smelled upon them. I totally get why an accord like this is seen as dated and mature, because tuberose in particular was used to death in many of the "terrible tuberose" powerhouses of the 80's, and even though it isn't pushed by tons of aldehydes or oakmoss here, the note is familiar enough to those who sniffed their mom's perfume to create that connection. Once you get past this, we enter a nice sweeter gardenia and honeysuckle accord accredited to the exclusive "Rangoon creeper" variety used for Bloom, but it brings enough youth to the scent to bridge that generational divide in bloom. A clean iris comes in again to reiterate the maturity of the scent with a makeup-like quality that helps the florals merge nicely into the orris, cedar, and musk of the base. The final stages are dry, woody, and lightly musky but clean, with the tuberose and jasmine just sailing overhead in wisps here and there. Totally casual, very summery, and quite pretty, Gucci Bloom is literally everything most serious tuberose perfumes are not: relaxed. People who love pretty white florals but want to stay within modern perfumery will already be all over this long before I weigh in on it, but for those not familiar with Bloom, this is effectively a summer dress and straw hat in a bottle, with a bit of aromachemical bounce to make it feel airy for moderate day wear with medium projection. I don't get much unisex potential with this one, unless you're a man with particularly exaggerated dandy tastes, but I wouldn't be put off smelling it on anyone regardless of gender.

The problem with this is tuberose is a love or hate flower from the get go, and if you're not thrilled by the full monty of Robert Piguet Fracas (1948), the intense purity of Carnal Flower by Editions de Parfums Frédéric Malle (2005) or even the voluptuous blended tuberose treatment of Estée Lauder Beautiful (1985), then you might be -just- okay with Gucci Bloom, but it will come across as a dialed-down version of something you're already hesitant to enjoy. For everyone out their loving their tuberose and cranking it proudly to eleven, Bloom may seem like a dilution made for mass consuption, a "Flintstones Vitamins" version of Fracas, and so on. The tug-of-war between old-school full floral and new-school freshness is a novel way to approach tuberose, especially with the jasmine sambac and honeysuckle making it feel more of a natural occurrence in the air rather than a concentrated "perfumey" blast, but it's a compromise on the level of the doomed New Coke, where you know you're getting an old idea re-keyed with modern sensibilities rather than just a flat-out new idea or something that is traditional and owns it with pride. The person who likes Gucci Bloom is likely the person who loves tuberose but doesn't want to wear the old girls in public due to their weight and tenacity, or the younger folks who loved their mother's perfumes but can't pull them off, so they want a version made "for them", but anyone without these peer pressure-induced hangups just wants their tuberose and doesn't care. Sampling the line should be rather easy as this stuff is all over the major retailers, and even if you don't like the original Bloom, there are several flankers which all have unique characters worth exploring as well. For me, this is a solid neutral because I'm not a tuberose fan and the jasmine here is not of the potency I prefer, but Gucci Bloom is nothing if not pleasant otherwise.
11th May, 2019

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GUCCI BLOOM Eau de Parfum

US • Buy it now: USD 6.95.



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