Perfume Directory

Peak Zone (2002)
by Avon


Peak Zone information

Year of Launch2002
AvailabilityIn Production
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About Peak Zone

Peak Zone is a masculine fragrance by Avon. The scent was launched in 2002

Peak Zone fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Peak Zone

There is one review of Peak Zone.
Avon dabbled in aquatics throughout the nineties, but let's be honest: who didn't? Everyone wanted the next Cool Water (1988) and it was only because Avon was going through a nutty period of creative waywardness that they didn't flood the market with them like everyone else did. Instead, Avon would wait until the 2000's and the "second wave" aquatic boom spearheaded by stuff like Polo Blue (2002) to really sling out the blue juices to their unsuspecting catalog customers. Folks who follow Avon history will know that 1999-2011 was a period of expansion and creative renaissance for the company, which didn't ultimately lead to sales and caused them to implode and retreat from the US as their primary market afterward, but that's not what this review is about. Avon was releasing an obscene amount of new product every year in the 2000's, even by their old standards of one, then two new scents every year, retiring slow sellers just as often, but by the time Peak Zone hit in 2002, Avon was introducing sometimes close to a half-dozen new scents for men alone (let alone their larger women's selections), so it kinda feels like this was lost in the fray before it ever had a chance to really prove itself. You had the "chypres" Avon was dabbling with since the beginning of the decade, a few gourmand-themed scents trickling out, and even separate lines of designer-endorsed, athlete-endorsed, musician-endorsed, and actor/actress-endorsed scents. Amidst all this bonkers expansion, a series of comparatively dry, airy aquatics also hit market, starting with Coastline (2001), then Individual Blue earlier in the year that this was released, then followed by this scent, then RPM the following year (KM/H and Full Speed for Latin and European markets), RPM Intense (2004), Blue Rush (2005), then finally Interact and the Derek Jeter Driven (2006) line until new ideas were explored.

Peak Zone is a link in the chain of this idea's progression, and very comparable to everything listed, but it has it's own quirks that honestly make me prefer it most. For starters, Peak Zone was a bit less-pretentious than some of the later aquatics in this series, and it came in a 100ml/3.4oz size when many Avon aquatics were of the 75ml/2.5oz variety for the same price. Peak Zone's bottle design was less "notice me Senpai" than many aquatics in this series, and had the least fanfare of all of them, as if Avon added it as a B-side to it's masculines that they rather you buy over it, which gives Peak Zone a bit of an underdog quality. The scent itself built on the dry citrus, aqueous florals, and musks foundation served up by precious entries in the series, but unlike the earlier Individual Blue or later Blue Rush, had it's own sort of juicy top note that blended differently with the rest of the notes, and was quite a bit more green overall than it's cousins. Peak Zone opens with grapefruit, some soft mint, with bergamot bolstering the opening as can be expected. The middle of eucalyptus, iris and cyclamen is a transition to the cedar, sandalwood, white musk, and vetiver base. It goes on dry, stays cool, gets a little warmer into the dry down, then finishes crisp and green, with a juice that isn't -entirely- blue to give away that it isn't just another Cool Water clone. Avon was fond of introducing amber and peppercorn to it's later aquatics, so this is an interesting amber-free twist that remains lighter and almost more floral and feminine if not for the betraying base. Peak Zone smells like something that would be best used during workouts, outdoor adventures, and day-running, and I can't say that I'd want to wear it elsewhere.

Peak Zone lasted all of 2 years in the catalogs, and was only released in the US market, making it more rare than most released at this time but not as rare as the "single campaign" scent Coastline, which was the first in this little run and fetches stupid prices for being an Avon that people actually liked but didn't live long enough to go around. Peak Zone is slightly less painful in the aftermarket when it pops up, but be prepared to pay designer prices for a cologne that once retailed for under $20 new, so only dedicated Avon fans need apply here. It also oddly sells very quickly when listed, surprisingly quicker than many sought-after discontinued designers, making me believe that there is a cult following for this. Peak Zone is definitely no unicorn in the realm of vintage fragrance, but it's startling to see it selling for 3 to 4 times what much older and less common Avon vintages fetch, so I can't recommend it based on it's scent, despite being quite good for what it is. The only thing close to this is the also-discontinued Izod by Izod (2008), which is going to push three figures because it was popular before it got axed, so if you -really- want this kind of dry citrus/mint/woods/musk synthetic accord, this might be the cheaper alternative after all. Peak Zone is another example of Avon doing things just a tad differently than everyone else in the 2000's, and it's a damn shame all their efforts didn't pay off, but after 2 decades of floundering, no amount of forward-thinking could bounce them back. I'd still rather wear anything they made at the time over the legions of candy-sweet nadir littering the masculine fragrance scene in the first decade of the new millennium. So, in that sort of legacy perspective, Peak Zone was a success after all, in spite of it's budget-bin design. If you find yourself in possession of a bottle by happenstance, you'll love it on those 90 degree days.
29th April, 2018

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