Perfume Directory

Beau de Jour (2019)
by Tom Ford


Beau de Jour information

Year of Launch2019
GenderShared / Unisex
AvailabilityIn Production
Average Rating
(based on 70 votes)

People and companies

HouseTom Ford
Parent CompanyEstee Lauder Companies

About Beau de Jour

Beau de Jour is a shared / unisex perfume by Tom Ford. The scent was launched in 2019

Beau de Jour fragrance notes

Reviews of Beau de Jour

TF Signature Beau de Jour EDP sample
(2020) -


My top 5 in this style are Azzaro pour Homme, Aramis Tuscany, Brut, Drakkar Noir, and Gucci Nobile.

I enjoyed wearing Beau de Jour as its understated shaving cream vibe is right in my wheelhouse, but how often would I reach for it?

Needless to say, this would be an ultra safe reach for nearly any occasion or season so the versatility here is a big plus.

At $150 for 100 ml this one has holiday wish list for the mature gentleman written all over it. I knew this beard would pay off eventually!

3.5 stars
02nd December, 2020 (last edited: 07th December, 2020)
A big fat patchouli.

Think Zino by Davidoff. That's all.
Ok, so there are 'facets' and that is me being generous; for the price point, Zino is miles better.

Differences: BdJ has a sparkling transparence to it that almost presents like a tonic EdC version of Zino, and some might find that interesting. However, considering how beautiful and 'full' Zino is, I don't know the point to this. Maybe for those who don't know Zino exists perhaps.
28th November, 2020
bokaba Show all reviews
United States
Before sampling, I had been under the impression this was a barbershop style fougere per other reviews and discussion. Upon sampling, I found Beau de Jour to really be more of almost a smoky lavender soliflore with a mossy/powdery base similar to Czech and Speake Oxford Cambridge with minor floral and citric elements.

BdJ is not a bad fragrance by any means, but just rather plain (and a bit strong for me--almost headache-inducing). The signature line bottle also looks great!
25th October, 2020
With points of reference in Azzaro pour Homme and L'Eau de l'ambre extrème, Beau de Jour is nothing new.

What Is new is the fact that it's there at all. The fougère has been showing signs of recovery in the exclusive and niche sectors (Boy de Chanel, Old Sport by 4160) but with Tom Ford it made it back to the high street in 2019.

This isn't a straight-up fougère though. It starts as a fougère, but under that there's an oriental base. The top note is sharp and modern, and the body feels like it uses plenty of synthetics - ambroxan, Iso E Super etc, but these are woven into the thick texture of the piece and remain largely hidden. And because of these long notes, and because it starts sweet and full bodied, Beau de Jour runs a fairly straight course between brassy fougère and mineral-powdery amber. And even though it's done in a modern style - with a sharp top note - this isn't a Spiky Woods. Instead, the feel is elegant, and would suit an older guy - no problem.

Looking at the advertising, it's clear that Tom Ford designed this as a retro piece: the dogtooth suit the model wears, his square dial watch and ID bracelet are pure Old School. And that's how Beau de Jour reads - a Modern / Retro fougère with a twist. The twist being the oriental in the tail.

As I say, this brings nothing new to the table (except the hybrid style) but it brings the fougère back up to date and makes it relevant once more.

Sometimes, Antoine Maisondieu's work can be a bit too sweet and heavy for my taste but here it grabbed me instantly. A mainstream masculine that's head and shoulders above the rest, this is another hit for Tom Ford.


Sephora sample
30th August, 2020 (last edited: 14th September, 2020)
Inspired by late in a autumn afternoon,already dark,and the smell of the rainy day turned that world of grown men an intimate space.
This really is the epitome of a man's fragrance,the classic barbershop fougere. smooth,creamy,mature,sophisticated,perfectly balance spices and sweetness.smells pleasant, calming and clean.perfect for a polished GENTLEMAN.
It reminds me of Azzaro Pour Homne less harsh and more modern than smells like a high end shaving cream to me with a classic barbershop feel and sexy edge to it.

Lavender in a great mood,a nice earthy geranium note that blends wonderfully with a key note in this brilliant can,'s what ties the oakmoss to the heart and carries the composition to a wonderfully warm and slightly dirty,earthiness in the late heart as it blends with the patchouli into the base.

If you are a wanna-be bad boy who wants to hit the clubs every night shelling like a black forest gateaux or a strawberry souffle,then steer clear.this fragrance is for grown men with a touch of class and will continue to be a great asset for the 30+ intelligent,successful man who appreciates the high quality of what used even if they are subtle difference.Self confidence is a must have if you choose to wear this devastatingly alluring perfume.

Great sillage for 4 hours on my skin,then it stays closer to skin but still gets creamier and more seductive as it dries down.
02nd May, 2020 (last edited: 06th May, 2020)
A spicy fougere from TF highlighted by lavender, mint/basil and patchouli. Conjures up a lot of scents from old. Its a in-between barbershop and cocktail lounge aromatic. Not the powerhouse of other TF creations, but not a wimp either. I like fougeres, especially ones that perform well. BdJ has a pleasant development with a nice oakmoss vibe. The problem with this scent is its a common enough theme, but at a ridiculous price. I'd wear this, but would never consider buying it. I have 10 scents in my wardrobe that are close enough relatives to BdJ, but well below half the cost.
15th February, 2020

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