Perfume Directory

Beau de Jour (2019)
by Tom Ford


Beau de Jour information

Year of Launch2019
GenderShared / Unisex
AvailabilityIn Production
Average Rating
(based on 84 votes)

People and companies

HouseTom Ford
Parent CompanyEstee Lauder Companies

About Beau de Jour

Beau de Jour is a shared / unisex perfume by Tom Ford. The scent was launched in 2019

Beau de Jour fragrance notes

Reviews of Beau de Jour

rbaker Show all reviews
United Kingdom
The opening is a lavender blast - rich, green with a light undertone of wood. A lavender of great intensity. A bright cardamom adds a subtly spicy note, and these twp components work together very well. This dyad results in a surprisingly unusual aroma, especially when a hint of a light saffron is added in a bit later.

The drydown becomes a more herbal affair, with rosemary and a less prominent basil setting the tone. a traditional geranium evolves with time, which is more of an accompaniment that a lead note, but is contributes a discreetly floral component, together with the jasmine that lingers on way into the later stages of the development of this creation.

A fairly bright slightly ambery moss note leads in to the next stage, but it is soon overshadowed by a equally bright patchouli impression. This is quite a smooth patchouli, with a touch of a restrained edge to it, but neither particularly harsh or sharp - This is very unlike Purple Patchouli of the the House or even Gucci Nobile.

I get moderate sillage, excellent projection, and eight hours of longevity on my skin.

Lavender, basis, rosemary, a mossy note, patchouli...this spring scent bears some of the hallmarks of a traditional fougere, especially as I can detect a light and brighter veriety of a soapy barbershop undertone that is neither musty nor heavy on me. On the other hand the lavender and the patchouli are rather dominant at the cost of the other ingredients for parts of the development.

The main gaps are the lack of an initial blast of bergamot that a fougere usually demands, and the fact that the rather anaemic moss note is not a proper oakmoss, but an attenuated version as probably induced by IFRA restrictions. This lack is attempted to overcome by the patchouli, but the result convinces as a patchouli, but not as an oakmoss. Still, the whole could pass as a modified pseudo-fougere, a fougeroid so to speak, but this is not a Brut; more alike Zino Davidoff with modifications. It is a bit linear at times, but some moments are quite complex and with adequate texture. The performance is very good. 3.5
12th June, 2021
Beau de Jour reminds me of Penhaligon's Sartorial, in its metallic/steam-pressed lavender opening, but is stronger, sweeter and more linear (as TFs tend to be). Clean and somewhat monotonous. Classic fougere territory. Many will like this more than I did.

I prefer Sartorial, and it's cheaper.
16th April, 2021
A modern barbershop aromatic fougère which is next to perfection and a perfect solution for the contemporary (modernly tailored though in a classic way) gentlaman with a vein of traditional slightly old-school mannerism. A perfect harmony of lavender, faint citrus, cold geranium and amber/patchouli with (perfectly calibrated) hints of spicy aromatics (mint and rosemary) and florals. Lavender and aromatics imprint a marked fougère stamp laced by oakmoss and geranium in a classically mossy-aromatic-leafy way. Patch is a key note as in Zino but in a freshly calibrated drier/greener/muskier way. A great orchestra of fresh/warm notes calling partially on mind (as an ideally perfected combination of those classics) pillars a la Zino, Rive Gauche or fresh aromatic fougère a la Drakkar Noir or Azzaro PH but overall in a exquisitely "cleaned" essential modern way (despite the Beau de Jour's depth and complexity). Energically recommended to all those lovers of a daily aromatic fresh/warm "serious" aura with a rich charge of style and sobriety.
16th March, 2021 (last edited: 17th March, 2021)
Absolutely stunning Barbershop gem!!

Without a doubt along the same lines as Rive Gauche. Non fragheads would have trouble telling them apart. Centred around that same old school creamy barbershop vibe as RG but here we have a geranium/mint note which maybe keeps things a bit more interesting/modern. I really enjoy Rive Gauche but must admit that I enjoy this one even more. I actually prefer the new signature release to the Original private Blend version as a find it brighter and more sparkling. Longevity is excellent for this type of genre as is projection and silage. Classy!!

29th January, 2021 (last edited: 10th February, 2021)
TF Signature Beau de Jour EDP sample
(2020) -


My top 5 in this style are Azzaro pour Homme, Aramis Tuscany, Brut, Drakkar Noir, and Gucci Nobile.

I enjoyed wearing Beau de Jour as its understated shaving cream vibe is right in my wheelhouse, but how often would I reach for it?

Needless to say, this would be an ultra safe reach for nearly any occasion or season so the versatility here is a big plus.

At $150 for 100 ml this one has holiday wish list for the mature gentleman written all over it. I knew this beard would pay off eventually!

3.5 stars
02nd December, 2020 (last edited: 07th December, 2020)
A big fat patchouli.

Think Zino by Davidoff. That's all.
Ok, so there are 'facets' and that is me being generous; for the price point, Zino is miles better.

Differences: BdJ has a sparkling transparence to it that almost presents like a tonic EdC version of Zino, and some might find that interesting. However, considering how beautiful and 'full' Zino is, I don't know the point to this. Maybe for those who don't know Zino exists perhaps.
28th November, 2020

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Tom Ford Beau De Jour 3.4oz Men's Eau de Parfum

US • Buy it now: USD 120.00.

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