Perfume Directory

Run Wild for Men (2019)
by Davidoff


Run Wild for Men information

Year of Launch2019
AvailabilityIn Production
Average Rating
Not enough ratings.

People and companies

PerfumerAlexandra Carlin
PerfumerPierre Constantin Gueros
Parent CompanyBenckiser > Coty Inc > Coty Prestige

About Run Wild for Men

Run Wild for Men is a masculine fragrance by Davidoff. The scent was launched in 2019 and the fragrance was created by perfumers Pierre Constantin Gueros and Alexandra Carlin

Run Wild for Men fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Run Wild for Men

Davidoff Run Wild for Men (2019) is an attempt to regain some relevance in the mainstream male perfume market by Davidoff after years of meandering releases that were not well-received or even noticed by the buying public. Everything from Silver Shadow (2005) up through The Game (2013) has more or less been poo-pooed or ignored by the fragrance community, and the buying public sees fit to continue buying the classic Cool Water (1988) or Zino Davidoff (1986) while leaving everything else up to a chance meeting on a clearance rack, which doesn't say much about the house. So then, Davidoff has done what so many B or C list designers try to do when they see themselves fading into the obscurity of discounter Hell, and that's do their homework on what the successful brands are peddling, then make their own spin on it. In this case, the answer lies somewhere in a game of Twister between the original Invictus Aqua (2016), Bleu de Chanel (2010), Azzaro Wanted (2016) and Y Eau de Parfum by Yves Saint Laurent (2018). Honestly, if Davidoff wanted attention at all costs, this is going to get them just that, but it's going to be notoriety and not fame they attain.

The opening is clearly a riff on the original discontinued Invictus Aqua, something of a unicorn for modern compliment-obsessives that worship at the altar of YouTube reviewers, and that's the big hook to reel folks in since a readily-available alternative to a discontinued "hype beast" is a sure-fire way to bring the "boys to the yard". Problem is, once they try that milkshake, they'll realize that the discontinued scent you're trying to ape is still "better than yours" because the rest of the scent cannot possibly be a one-for-one copy (for obvious reasons). Here that realization comes into play when the fresh juicy sweet Invictus Aqua vibe is replaced by a soporific lavender/geranium/violet/ginger heart that smells like a cut-rate fusion of Azzaro Wanted and Bleu de Chanel, something that isn't super high-quality but makes due with familiarity. Run Wild for Men then loses its charm, as a bubblegum cinnamon accord then leads into gooey candied tonka bean, ambroxan, and something that tries to smell resinous and green but keeps its head in the sand. Wear time is only 4 hours and the generalist nature suggests year-round use, but I think Run Wild is suitable only for casual teen use if teens still wanted the Davidoff brand. Unfortunately they don't, so this will end up in a Marshalls before long.

Run Wild therefore becomes more like "run mild" after it makes a great ado about being a clone of the original discontinued Invictus Aqua (low-hanging fruit I assure you), which isn't exactly the most ambitious goal for a designer that hasn't been celebrated for its fragrances since the 80's. Maybe bringing Davidoff (1984), Relax (1990) or Good Life (1998) back to market might be a better move since it's all the vintage guys shedding tears over and hoarding surviving bottles of these scents that seemingly give the house more talk than anyone wearing the stuff they currently make (including the still-produced classics). Finding a way to make IFRA-compliant re-issues of these for them to complain about being "shadows of their former selves" would honestly be an upgrade from a scent that secretly (not-so-secretly) derives all it's finest moments from replicating the top of a short-lived Paco Rabanne Invictus (2013) flanker before stumbling drunkenly into a puddle of aromachemical blech. If you like mass-appeal freshies, there is so much better for less than this, even at the discounters where it will eventually be found most. Test for free at a department store if you must, but don't waste your time unless you collect Davidoff fragances. Thumbs down.
24th August, 2020
I really don't like it. Rather acidic, sour with a strange vibe. Loud and brash, overbearing. Like a noisy maniac trying to make a statement by being very loud while thinking, better yet believeing, that his opinion matters and is the ultimate truth only because he is being very aggressive.

Originality 5/10
Scent 4/10
Longevity 9/10
Projection 8/10
20th July, 2019
Another Bleu de Chanel type of perfume.
A total disappointment...
25th May, 2019
So this is Davidoff or rather, Coty Prestige's foray into an offering close enough to Dior Sauvage and Bleu de Chanel.

The difference is very clear upfront though: it is not strong, nor is sit sickeningly cloying. Instead, it is essentially a 'cologne' strength version of a combination of the two.

So why thumbs up if this is just a clone? And a weak one at that...well, this is perhaps the most wearable of this type of fragrance, meaning it is not a bomb. Kudos to Davidoff for returning fragrances to wearable status.

Run Wild and Sauvage are to close in name though...
13th May, 2019

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