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  1. Basenotes - a great online platform for all the professionals to understand perfume and fragrance.

    Do you know that there are more than 4500 natural and synthetic chemicals that are used in the flavor and fragrance industry. Flavoring agents are also used in the formulation of food, pharmaceuticals and cosmetics. Fragrances, aroma chemicals and perfumes are used in these industries as well as other consumer and industrial products in order to mask unpleasant odors or create a pleasing odor for the consumer.
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    This website will provide easy access ...
    Tags: basenotes
  2. MIA Fragrance Review: Ralph's Club by Ralph Lauren (2021)

    Ralph's Club by Ralph Lauren (2021) is a good fragrance, let's knock that out right away; but before we go any further, let's look at how we got to here with this stuff. The 2020's are starting off with everyone making designer men's fragrances abusing the clary sage-derived sclarene, as we've seen it popping up as the sage note in things like Montblanc Explorer (2019) or K by Dolce & Gabbana (2020) before finally being used as a base material by itself with scents like H24 by Hermès (2021) ...

    Updated Yesterday at 09:03 AM by Varanis Ridari

    Here and Now
  3. Michael Edwards renounces Oriental

    Many perfumista’s will be aware of the debate surrounding Oriental, the name of the genre that contains Shalimar and Opium. According to Bois de Jasmin, Michael Edwards will no longer use it in Fragrances of the World. He said that from now on the name will be Amber, and he proposes three categories: Soft Amber, Floral Amber and Woody Amber.

    In the light of his decision, those of us who write about perfume are faced with a choice. We can choose to ignore his lead and continue to ...

    Updated 23rd July 2021 at 07:43 AM by Wild Gardener

  4. Why don't scent supermarkets stink?

    Something bizarre happened in a scent supermarket the other day. I was in there checking something out when two guys came in and one of them started spraying himself heavily with Bleu de Chanel.
    Ok, nothing strange about that, but then he grabbed Sauvage and gave himself a dozen more sprays with that. Having seen the horror unfolding, I moved away to a safe distance. But, as the two of them left, I crossed his sillage and - nothing! I couldn't smell anything at all.
    A friend said ...

    Updated 20th June 2021 at 07:41 AM by Wild Gardener

  5. Fire at the Circus Ball

    Sometimes it can be difficult to say what a perfume smells like. It can change from when it’s worn to on the smelling strip, from one time to the next, how much you spray on, the seasons; many things can influence the way a perfume smells.

    But there is another factor, one that is more objective, the concentration of the juice - which can vary in composition as well as strength. Take the case of No5. In their seminal work Perfumes : The A – Z Guide, Turin and Sanchez review it three ...

    Updated 11th June 2021 at 10:28 AM by Wild Gardener

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