ParentCoty Inc

About Bourjois

Bourjois is a French cosmetics brand founded in 1863 by Monsieur Alexandre Napoleon Bourjois, with the invention of the first powder blush, Pastel Joues.

In 1924 Coco Chanel approached Pierre Wertheimer, the then owner of Bourjois, to help a her create Parfums Chanel. A deal was struck where Chanel would recieve 10% of the profits, and Bourjois 90%. Parfums Chanel was a big success - Coco had practically given away the most lucrative side of her business. A decision she would come to regret.

Nowadays, Bourjois and the Wertheimer familly own and control all of the Chanel business.


Brands owned by or licensed to Bourjois


Licensee / Ownership History of Bourjois

2015 — present Coty Inc
and 2 other(s) on record.