Pia Long

Pia Long is a perfumer, freelance writer and an experienced cosmetics industry professional.

Originally from Finland, she has been in the UK since 1992 and qualified from London College of Fashion in 1996. For her continuing professional development she has read the entire CLP and COSHH regulations and several EU Opinions; completed a CLP course, is studying on an IFRA course with Orchadia Solutions and attends every lecture on olfaction and fragrance chemistry she can. She won the first David Williams Memorial Award for her work on the IFEAT Diploma in Aroma Trade Studies, is a Council member of the British Society of Perfumers and has been nominated for the Jasmine Award twice.

While working for Lush Cosmetics, Pia created some of their best-selling product perfumes, including HQ “the smell of a Lush shop in a bottle.” She is a regular contributor to Basenotes and her own blog can be found at


  1. What was your first fragrance?

    A long since discontinued perfume called Love, from a Swedish mail order company Fleur de Sante. I was probably about 10 years old. My first "grown-up" perfume was Paris by YSL.

  2. Desert Island fragrance?

    Eau de New York because it's fresh, reminds me of good things and might repel bugs as a bonus.

  3. Favourite book?

    Impossible to choose. Probably Perdido Street Station by China Mieville.

  4. Favourite film?

    The Dark Crystal.

  5. Favourite food?

    Ice Cream.

  6. Favourite place in the world?

    A perfume lab for flow. A Finnish summer cottage by a lake for calm.

  7. Favourite music/Desert Island Disc?

    The Fifth Element soundtrack.

  8. What hobbies/interests do you have apart from fragrance?

    My main obsessions are reading, writing, cosmetics and perfume. I used to play a fair amount of computer games but don't have the time these days. I enjoy science fiction, graphic novels and popular science books. Whenever there is heavy snowfall, I'm compelled to make a snow Totoro.

Latest contributions by Pia Long


Judith Brockless, Site Support
Furrypine, Community Manager

Cazaubon CuddleCat Deadidol, Foxbins, Furrypine, Kiliwia, PerfumedLady, Rum

Alfarom, Marian Bendeth, Judith Brockless, Eddie Bulliqi, Tom Clark, Danielle Cooper, Deadidol, Nick Gilbert, Marloes Hagenaars, Krishnaraj Iyengar, Callum Langston-Bolt, Pia Long, Zachary McConnell, Grant Osborne, Persolaise, Haniya Rae, Carla Seipp, Laurin Taylor, Claire Vukcevic, Ainslie Walker.

Grant Osborne, furrypine, Judith Brockless


Abdes Salaam Attar, Renato Alessio, Jonathan Alspach, Will Andrews, Joshua Ang, Marcello Aspria, John Bailey, Mark Behnke, Bruce Bolmes, Gavin Bowtell, John Francis Bowyer, Tony Burfield, Chandler Burr, Michael Connor, Ruth Crilly, Lila Das Gupta, Kim Deadman, Thomas Dunckley. Isabelle Gellé, Get Lippie, Maureen Gibbon, Karen Gilbert, Marcy Goldman, William Good, Jesse Hardy, Jane Harmon, Marlen Harrison, Karen Hendry, Cécile Hua, Alexis Karl, Lemon Wedge, Anya McCoy, Mia Morrison, Walker Minton, Colin Murchie, Ali Nakhai, Sali Oguri, Christopher Peterson, Quarry, Jordan River, Rogalal, Sandra Rose, Kimberly Sayer, April Schanoes, Ligo Shea, Michelle M. Smith, Neil Sternberg, Thomas Stone, Daniel Tharp, Liz Upton, Marika Vecchiattini, Carole Walters, Clare Wood Raya Wolfsun.


BCM Box 1111
United Kingdom



Canadian Fragrance Awards Winner
2007-2009, 2011, 2012

Jasmine Award Winner
2008, 2009, 2012.