Latest Articles

Firmenich unveil new natural extraction technology

03rd June, 2021

Firmenich have launched the Firgood collection, a brand new range of 100% natural extracts obtained by a new, sustainable extraction technology. Gilbert Ghostine, CEO of Firmenich says of their new proprietary technology: "This advanced and highly sustainable technology is a revolution for natural ingredients in our indus…

New from Louis Vuitton: Etoile Filante

01st February, 2021

Étoile Filante is the latest fragrance by Louis Vuitton. The perfumer is Jacques Cavallier Belletrud. Notes include osmanthus, jasmine, magnolia and white musks Jacques Cavallier Belletrud says of the composition “Osmanthus absolute was my first revelation among raw materials when, at 11, I discovered it in my father&rs…

Purity of Purpose: an interview with Christian Bohdan of Helio

by Carla Seipp, 29th January, 2021

The West Coast is most stereotypically known for a preconceived lifestyle of daily hikes, green juice galore and alternative spiritual practices. But how would one define the olfactory aesthetic of said region? One fragrance brand embraced this challenge, creating completely cliche-free scents in the process. Helio is the brainchild of…

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Chanel have unleashed a Lion

14th January, 2021

Chanel have launched their latest fragrance in the Exclusif Collection: Le Lion de Chanel. The fragrance is described as a deep oriental inspired by Gabrielle Chanel's totem animal. Chanel say: Certain coincidences have the power to forge destinies. For Gabrielle Chanel, the lion was one of them. The fifth sign of the Zodiac, …

Tom Ford to expand Rose Prick range

04th January, 2021

Tom Ford are expanding the Rose Prick fragrance range this February with new products, including body spray, candle and colour cosmetics.

Joseph Quartana of Six Scents Essentials on Ultra-Modern Gourmands and The Beauty of Duality

by Carla Seipp, 25th November, 2020

Designed by Rad Hourani and created by nose Christophe Raynaud, Ascent represents the life and death cycle via semen, baby powder, leather, and frankincense accords (olfactory equivalents to conception, infancy, middle-age, and death). It’s a slightly sweet musk that maintains a hint of darkness. “Ascent is the black sheep, so…

Playboy want you to Make the Cover

09th November, 2020

In the UK the fragrances are available exclusively at Superdrug and available as 30ml, 50ml and 100ml. …

Scent takes the stage: An interview with Sarah Baker

by Carla Seipp, 08th October, 2020

Fragrance has long been heralded as an art form, but for Sarah Baker this conviction is an especially paramount matter. Her background in fine art, courtesy of the San Francisco Art Institute and Goldsmiths College, paired with a perpetually curious mind, has resulted in the wonderfully eclectic body of work that is Sarah Baker Perfumes. Part curator, part creative, Baker’s lens on fragrance has birthed a diverse universe of scent.

Chanel add L'Eau Privée to Coco Mademoiselle line-up

31st August, 2020

Actress Kiera Knightley returns as the face of the fragrance. Coco Mademoiselle L’Eau Privée is available now as 50ml and 100ml sizes. …

Acqua di Parma launch "environmentally-friendly" Colonia Futura

06th August, 2020

Colonia Futura contains notes of bergamot, lemon, grapefruit and pink pepper in the top; heart notes include lavender and sage; and the base contains vetiver. As well as Eau de Cologne, the fragrane is available as Shampoo and Shower Gel (200ml), Stick Deodorant (75g), Spray Deodorant (150ml)   …

Olfactory Adventures with 4160 Tuesdays' Sarah McCartney

by Carla Seipp, 06th July, 2020

Sarah McCartney is equal parts fragrance whimsy mixed with perfumery wisdom. As the founder of 4160Tuesdays, her creativity knows no bounds. Seaside mint chocolate chip ice cream cone? Give the delightful gourmand What I Did On My Holidays a try. A soul cleansing after a wild night out? Wash Me In The Water, bursting with mint, franki…