Sniffapalooza Spring Fling 2018

Alert! This event has already happened


We're packing away our parkas and turning our thoughts to blooming tulips, picnics in the park, and the most incredible sensory adventure known to humankind - Sniffapalooza Spring Fling 2018 in NYC! Mark your calendars - the dates are Friday, April 27 - Sunday, April 29 - for the TWENTY SEVENTH edition of our spectacular scent event!
For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Spring Fling is an entire weekend crammed full of olfactory and multi-sensory experiences. You'll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There's nothing else like it on the planet!
Guests we're in the process of scheduling for appearances, & more to come:
Francoise Alessi of Annick Goutal; Simona & Marco Abaton of Chinotto Collection; Nick Arauz of Caswell Massey; Barbara Herman of Eris Parfums; Miriam Vareldzis of 40 Notes; Stephen Dirkes of Euphorium Brooklyn; Mark Behnke of Colognoisseur; Lyn Leigh & Mary Ellen Lapsansky of the Perfumed Plume Awards; Jane Bernard of Curious Happening; JJ Vittoria of Olfactory NYC; Fragrance Specialist David Ecker; Maya Fedaseyeva of Diptyque; Amy Marks McGee of Trendincite; Carissa Barrett of Byredo; Corey Huggins of Crème de Culture; Hope Freeman and Jay McSherry of Nateeva; Gerard Camme & Ross Barry of Atelier Cologne; Mindy Yang & Rhona Stokols of Perfumarie; Tom Crutchfield of Roja Parfums; Irina Adam of Phoenix Botanicals; Reps from The Fragrance Kitchen, Diana Vreeland Parfums, Houbigant, Tom Ford, Guerlain, Robert Piguet, Creed, Jo Malone, Clive Christian, Bottega Veneta, Donna Karan, Molton Brown, Christian Dior; Buly Paris; A Dozen Roses, Maison Francis Kurkdjian, House of Sillage, Givenchy, Jean Patou, Chanel & Chanel Les Exclusifs, Diptyque, Caron, Aerin; Estee Lauder, Saint Laurent; Prada, Van Cleef & Arpels, Le Labo, Kiehls, Chloe, Fresh, Apothia, Amouage, Sisley, Hermes, Jul et Mad; Balenciaga, By Kilian, L'Artisan Parfumeur, Judith Leiber, JAR, Annick Goutal, Volnay, NEST, Edward Bess, Serge Lutens, Olfactive Studio , MEMO Paris, Ex Nihilo, Regime des Fleurs, Miu Miu, Armani Prive, Laura Mercier, Absolument Parfumeur, Acqua di Sardinia, Sandalia, and scads of others!
FRIDAY, April 27
6:00pm - 8:00pm: Jump-start the weekend with an incredible opening-night party for Sniffapalooza at Byredo! Sip champagne and white wine at the sublimely chic flagship store in Soho, their first boutique outside of Stockholm! We'll join Carissa and Suzanne and be among the first to experience the new Bibliotheque, which has already garnered cult status, and that stunning leather goods collection! Especially for Sniffapalooza, the accompanying Bibliotheque hair perfume and hand cream and the new Black Saffron hair perfume will be premiered for us before anyone else gets a whiff! Exclusive GWPs, samples galore, and lots of surprises abound! RSVP to: You don't want to miss this!
SATURDAY, April 28
9:00am - 11:30am: A customized, private hour of discovery from 9:00am-10:00am with special presentations at the extraordinary Bergdorf Goodman! We are invited into their elegant, marbled halls at 9:00am - before the rest of the world may enter - for curated presentations by ExNihilo, Jo Malone and Atelier Cologne, and then we'll stay on until 11:30am to continue our beautiful journey. Counter offerings of exclusive Spring Fragrance Launches, special guest perfumers, samples, GWPs!
12:00pm - 3:00pm: Delicious Prix Fixe Luncheon (including glass of wine) at Manhattan favorite nouveau-Italian hot spot, Mangia! Special speakers & presentations & exclusive Sniffapalooza Lunch Loot gift bags!
3:30 - 5:30pm: Savor the exquisite aromas and sip something bubbly at the gorgeous Annick Goutal Madison Avenue Flagship! Experience the newest products, and join Store Director Francoise Alessi for delicious nibbles, sampling and exclusive gifts and promotions for Sniffapalooza!
3:30 - 5:30pm You are cordially invited for a private visit to Diptyque's fabulous Madison Avenue emporium! Join Maya and the team and enjoy delicious treats, marvel at those iconic candles, and sample the new releases, Tempo and Fleur de Peau! Extraordinary perks and gifts just for us!
6:00 - 8:00pm: Top off our incredible day with a fantabulous cocktail party at a secret location deep in the heart of the Pefurmed Apple! Details are under lock and key, and we will reveal them soon... stay tuned!
SUNDAY, April 29
10:00 am - 12:30pm: Open house sniffing at Malin + Goetz! Visit their newest boutique and experience the vast range of skin, hair and body products, and those amazing single-note fine fragrances! Indulge in breakfast bites and take home samples!
10:00am - 12:30pm: Open House sniffing at Atelier Cologne! Have a morning cocktail, try the latest launches, meet the brand creative team, take home samples, and have your purchases engraved!
11:00am - 12:30pm: Open House sniffing at Le Labo! Meet the Le Labo team, get a sneak sniff of their latest creation, check out those fabulous candles & the world's most magnificent laundry wash... & have your purchases custom-labeled! Explore the new Annex next door, dedicated exclusively to the Body-Hair-Face and Men's Grooming Collections!
11:00am - 12:30pm: Open house sniffing at Cire Trudon! Founded in 1643, Cire Trudon is the world's oldest candle-maker, and we have special entrée into their first store outside of Europe! Discover the legendary candles, and savor Maison Trudon's first collection of fine fragrances! Enjoy scented perks, and a plethora of fragrance samples are yours with a fragrance purchase!
11:00am - 12:30pm: Open House sniffing at Natura Brasil! Meet Roger, Alicia, Stephanie and the team and explore the botanically-based bath, body and wellness products from the rainforest in Brazil, the country with the richest biodiversity on the planet! Get a sneak peek at the new fragrance collection, indulge in Brazilian breakfast treats, and take home an awesome gift!
11:00am - 12:30pm: Open House sniffing at Olfactory NYC! Meet JJ and the team and discover Olfactory NYC, an evolution in modern fragrance! The scents are created by the world's top perfumers using the highest quality ingredients found in the finest luxury brands, but at a fraction of the cost. They offer guided customization and personalization, and each scent is bottled on site, delivering a freshly made creation every time. Premiere the new candle line, and enjoy special discounts and perks!
1:00pm - 3:00pm: Prix Fixe Five Course Luncheon (glass of wine included!) at Little Italy favorite, La Mela! Mark Behnke of Colognoisseur hosts our EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!) Special guests, premieres of new brands, treats & party favors!
3:30pm - 6:00pm: Enter the universe of Perfumarie, a multi-sensory incubator, Discovery Lab, and unique shop on the fringe of Soho! Open House all week long for Sniffalaplooza, April 25th - May 2nd! Featuring monthly mystery PERFUME ON TAPS, Perfumarie is a space to gather for fun experiences, connect with new friends, and seek out rare finds. Meet the team behind Perfumarie, and get an intimate look at the inspirations of founder Mindy Yang. Use Code SNIFFA318 at checkout to receive 20% off of Perfumarie's signature Guided Fragrance Flights! You can pre-register online for your flights ahead of time at, and to pick a time slot send an email to so you can jump right into the experience when you arrive!
4:00pm - 6:00pm: Open House multi-sensory experience at Harney & Sons Fine Teas! Stop in at this cult-favorite Soho Shop for a Tea Tasting and discover all the amazing scents and flavors! Explore their Candle Collection with scents inspired by the aromas of infusing teas! Special Sniffapalooza 15% discount on loose teas!
The rates for Sniffapalooza Spring Fling are as follows:
Friday Evening,Cocktail Party at Byredo, 4/27: Complimentary with RSVP Confirmation
Saturday, 4/28: $105.00 covers event & luncheon & assorted special treats
Sunday, 4/29: $105.00 covers event & luncheon & assorted special treats
Full Weekend: $210.00 covers Cocktail Party at Byredo, 4/27, events 4/28 and 4/29, luncheons both days, and assorted treats as detailed above
If you've attended Sniffapalooza before, you know what an incredible experience awaits you...if you haven't, you're in for the time of your life!
Disclaimer: Team Karen cannot be responsible for any addictions to Sniffapalooza, or withdrawal symptoms that may result after the event is over. If such symptoms occur, go immediately to the nearest fragrance counter!
We can't wait to see all our old friends again and meet our new ones!

Venue Location

  • New York City (see description)
  • New York City
  • United States