Last week saw the acquisition of 65 beauty brands from Procter & Gamble by Coty. The last 25 years have seen many brands come and go: here is a list of (I think) all of them, where they came from and where they went.
Many of the acquisitions and divestures we've covered over the last 15 years we've been online, and have included links to relevant stories.
Update: A P&G employee has filled in some extra details in the comments, and I've updated the article to reflect this.
Thanks, very interesting and informative. What's striking is that there's almost nothing worth one's attention. Perhaps with the exception of helmut lang, at least in terms of innovativeness. And none of these brands seem to have produced much of interesting after being sold.
cacio
Great to see this overview. Thanks for all the work that went into it!!!
Few comments:
P&G acquired Wella in 2003 but the fragrance division Cosmopolitan Cosmetics operated autonomously until summer 2005.
Abril Lavigne expired, not divested.
Chiemsee expired and Mibelle AG (migros) later got the license and produced in Italy.
Cindy Crawford license ran out and was not extended
Gabriela Sabatini Temperamento and Elegance were still developed and launched under Cosmopolitan Cosmetics
Gerry Weber license expired but all fragrances were still developed and launched under Cosmopolitan Cosmetics
Giorgio Beverly Hills still belongs to P&G !!! Elizabeth Arden merely got the license while P&G is the licensor and brand owner.
Puma was not divested but the contract not renewed and Loreal signed a new deal with Puma.
Thanks again for a nice view of history.
#pgemployeee
You forgot Art of Shaving, which has a line of fragrances. That brand may or may not remain with P&G, though the close ties to P&G megabrand Gillette mean that it could very well stay.