Scents of the Week 31st Jan 2010 - 6th Feb 2010

11th February, 2010

Hello and welcome to Week 1 of the 2010-2011 Scent of The Year experiment. This first week has been all about finding the simplest way to process all the data, and to figure out what exactly we'll be tracking over the next year.

So let's take a step back, for the uninitiated. Scent of The Year (abbreviated to SoTY) is a yearlong exercise, reading the daily Scent of The Day threads on the forums and compiling all that data to one central spreadsheet, and seeing what conclusions there are to be drawn from it. You'll be receiving regular updates for every week (SoTW), month (SoTM), quarter (SoTQ), half-year (SoTHY) and finally the big SoTY rundown, which will happen right around February 1st, 2011, to coincide with my other project, the lead-in to Basenotes March Madness.

Why, one could conceivably ask, would someone take on the tedious, dull, boring and exceptionally un-fun work of reading other people's fragrance selections and type them into a book with other people's fragrance selections? I've got two reasons, the first being I get restless without a good long-term project to work at, and the second being that I do get a lot of enjoyment out of playing with data, and seeing what can be really gathered from it.

I harbor no such illusions, however, that you enjoy statistics quite to the level that I do, so I'll try to keep it interesting, entertaining even, but hopefully informative as well. If I start drifting off-course, please send me an email, PM, tweet or comment and let me know, or take me by the shoulders and gently steer me back in the right direction.

To work, then! The first step when you start collecting data is, obviously, determining exactly what you want to collect; the fragrances themselves, of course, but what else? Being able to look up the fragrance house independent of any particular fragrance sounds smart, so that was added. I hit a bit of a wall at that point, as that was pretty much all that was being tracked when the experiment was done from 2008-2009, along with gender. I chose to also track the Basenoters themselves, and added fields for username and gender. Lastly, and another common sense one that I initially forgot, was the date! It does help to know when these are being entered in when you're on a weekly schedule.

Once the dataset was decided on, the reporting had to be figured out; that is, how I want the condensed and summarized table of information to be displayed for maximum information. Right now I have three tables, measuring the most worn fragrance, the most worn house, and the most posts by username. All three can be filtered by date, gender, or both. Every combination there can give good info, and it's with that set of tables that I'm using for now.

I'm already getting off track, aren't I? Sorry for the thrilling insight into Microsoft Excel, you're here for the smellies. All total, 1029 different entries were recorded from the 31st of January to the 6th of February, 2010, with men accounting for 67.7 percent of the total and ladies, 32.3%. 471 fragrances were only worn one time this week, for a uniqueness index of 45.77%. This first dataset is pretty darn important, as this is the first Top 10, we can see who hangs around and who doesn't have quite the staying power. Starting with the combined genders, the most worn fragrance was a Guerlain. So was the second most. And the third. And the fourth. L'Instant de Guerlain pour Homme topped the charts at 11 wears, followed by Mitsouko Eau de Toilette with 10, Guerlain Vetiver with 9, and Guerlain Héritage with 8. Tied below Heritage with 7 wears are Tom Ford Black Orchid, Guerlain L'Heure Bleue, and Andy Tauer's L'air du desert Marocain (pictured), for positions five through seven. Six different fragrances all had six wears, and they were Dior Homme, Guerlain Coriolan, Burberry London, Caron's Le Troiseme Homme, Guerlain Jicky, and YSL Rive Gauche Pour Homme.

In what may be a bold predictor for the foreseeable future's totals, Guerlain as a house had more than double the wears (110) of the next closest house in Chanel (47). In fact, Guerlain's entries in the Top 10 frags alone outnumber any other house's total wears all week long. Serge Lutens and Creed tied for third with 35 wears, Yves Saint Laurent was one behind with 34, followed by Christian Dior with 32, L'Artisan Parfumeur with 26, Hermes with 25, Caron with 24, and Tom Ford rounding out the field with 20. Obviously there's a big difference between the most worn houses and those trailing slightly.

Looking just at the men's side, now, we find that Guerlain Vetiver got zero wears from the ladies, but was tied with L'Instant de Guerlain for the most worn by men, with 9 wears. Guerlain Heritage was third with 8, and surprisingly (at least to me) we find that more men are wearing Mitsouko than women this week by more than a factor of two! (7 wears) L'air du desert Marocain, Burberry London, Dior Homme and Guerlain Coriolan all tied with 6 wears by men, for positions five through eight. Nine fragrances tied for the final two positions in the top 10, including names not previously mentioned like Chanel Pour Monsieur, Yves Saint Laurent M7, Creed's Bois du Portugal, and Prada Infusion d'Homme.

Looking at men's houses, we discover that of Guerlain's monster 110 wears, a full 80 of them (72.7%) were by men, but men do account for 67.7% of the total wears recorded this week. This does mean Guerlain is favored slightly more by men than women this time of year. Creed was the next closest, with 30 wears, perhaps a more interesting number than Guerlain's. Creed's overall third place performance this week came with the help of only 5 wears on the women's side of things, 5 of the 35 total. Below Creed in men's is a tie between Christian Dior and YSL with 27 wears apiece, then Chanel with 21, Amouage and Hermes both with 17, Tom Ford with 15, Caron with 14, and a two-way tie for the last spot with Montale and Serge Lutens both earning 12 wears.

Moving over to the women's side of things, we find that having a smaller population can really effect the weekly standings of things. Tied at number one with 5 wears each are Terranova Gardenia and Keiko Mecheri's A Fleur de Peau. The catch? Both were worn by only one person, for five consecutive days each. Rochas Tocade got 4 wears the old fashioned way, by multiple users, as did L' Artisan Havana Vanille, Bal A Versailles and Chanel No. 5 Eau de Parfum. Below those six fragrances are eleven different fragrances with three wears each. More data is needed before any true conclusions can be reached, but it may take until the SoTM at this rate.

The women's house standings were quite interesting, and featured a few new faces. Guerlain's 30 wears by the ladies were enough to make it the most-worn house this week, trailed closely by Chanel with 26 wears and Serge Lutens with 23. Things trail off rapidly after that, with L' Artisan at 14 wears, Caron with 10, Hermes with 8, YSL, Keiko Mecheri, and Frederic Malle all with 7, and Bond No. 9 wrapping up the top 10 with 6 wears. The women's field is much more diverse than statistically expected, men recorded wears in 202 separate houses and women in 120, with 248 total (There were 46 houses worn exclusively by one gender or the other).

Finally, mikeperez23 (14 wears), Inselaffe (13 wears), and kbe (12 wears) go above and beyond the nose of duty on the men's side, with Baldufita (11 wears) being the busiest sniffer on the ladies' side.

That's it for this week, see you next Monday for new numbers and new insight as we give this fledgling SoTY project some legs. Until next time, post those SoTDs every day!

1029 wears recorded.

[TABLE="width: 494"]




  • L'Instant de Guerlain 9

  • Guerlain Vetiver 9

  • Heritage 8

  • Mitsouko EDT 7

  • L'air du desert Marocain 6

  • London 6

  • Dior Homme 6

  • Coriolan 6

    9 fragrances tied with 5.[/TD]



  • Terranova Gardenia 5

  • A Fleur de Peau 5

  • Tocade 4

  • Havana Vanille 4

  • Bal A Versailles 4

  • No. 5 EDP 4

    11 fragrances tied with 3.[/TD]



    Mens + Women's:


  • L'Instant de Guerlain Pour Homme 11

  • Mitsouko EDT 10

  • Guerlain Vetiver 9

  • Heritage 8

  • Black Orchid 7

  • L'Heure Bleue 7

  • L'air du desert marocain 7

    6 fragrances tied with 6.

    [TABLE="width: 100%"]


    [TD]Men's Houses:


  • Guerlain 80

  • Creed 30

  • Christian Dior 27

  • Yves Saint Laurent 27

  • Chanel 21

  • Amouage 17

  • Hermes 17

  • Tom Ford 15

  • Caron 14

    3 houses tied with 12.[/TD]

    [TD]Women's Houses:


  • Guerlain 30

  • Chanel 26

  • Serge Lutens 23

  • L'Artisan Parfumeur 14

  • Caron 10

  • Hermes 8

  • Yves Saint Laurent 7

  • Keiko Mecheri 7

  • Frederic Malle 7

  • Bond No. 9 6




    [TABLE="width: 100%"]


    [TD]Most Prolific Male Posters:


  • mikeperez23 14

  • Inselaffe 13

  • kbe 12

  • Neoty26 9

  • jrd4t 9

  • markb 8

  • matthewfoo 8

  • TheSeoulMan 8

  • Tjmac 8

    8 Users Tied with 7.[/TD]

    [TD]Most Prolific Female Posters:


  • Baldufita 11

  • Coconut 7

  • Lessa 6

  • mysticknot 6

  • tigrushka 6

  • Hauani 6

  • Asha 6

  • Eva Pasco 6

  • Evangeline 6

    15 Users Tied with 5.[/TD]



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  • About the author: Daniel Tharp

    Fragrance enthusiast and writer hailing from rural Kentucky.

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      • rogalal | 9th February 2010 04:06

        It's cool to see these - thanks for counting!

      • TJMAC | 9th February 2010 04:47

        Wow, thats impressive number crunching! This is interesting to follow.

      • Sunnyfunny | 9th February 2010 05:43

        Nice work, bluesoul! I have a goal to single-handedly put one fume on the top-for-the-year list for 2010. I can't wait to read more of your stats and findings! :)

      • mr. reasonable | 9th February 2010 07:56

        Nice one, bluesoul. This is interesting stuff - good luck for the long-haul!

      • nenugal | 9th February 2010 08:00

        Thanks for doing this! I always enjoy a good weekly overview :)

      • JoNnY 4 | 9th February 2010 08:03

        Thanks for the effort bluesoul...much appreciated.

      • mrclmind | 9th February 2010 08:09

        Amazing amount of work there bluesoul. I very much appreciate it, and I know that so many others do as well.

      • blood-orange | 9th February 2010 09:10

        Thanks for this Bluesoul!

        I find the whole process fascinating :)

      • Ken_Russell | 9th February 2010 09:23

        Thanks for posting, it seems that Guerlain will always have a special place in the "men's world" of Basenotes.

      • MFJ | 9th February 2010 09:57

        I applaud your efforts, bluesoul. Thank you for initiating these fun and informative activities, it really does take time and effort.

      • JON RODGERS | 9th February 2010 11:49

        A real painstaking project but fascinating reading and much appreciated. Many thanks.

      • timaru | 9th February 2010 12:36

        Very, very impressive effort albeit to you enjoyment which delivers thrilling data.

        Thanks a lot, I'l be a constant appreciating reader.

      • gupts | 9th February 2010 12:40

        Incredible work mate........I must admit it's not an easy thing to do, particularly when you are committing for one long year.......All this numbers crunching will reward us with so much valuable information as time elapses.

      • Somerville Metro Man | 9th February 2010 12:46

        Every journey begins with the first step and this is a mighty impressive first step.


      • TwoRoads | 9th February 2010 13:00

        Thanks, bluesoul!

        I am very much looking forward to participating in this project. It will help keep me active in the community.

      • Lessa | 9th February 2010 13:43

        I love analysis, especially if I don't have to crunch the numbers! Great job Bluesoul!

      • Asha | 9th February 2010 13:57

        Hmm, maybe now I'll have to be more diligent about posting all the things I wear in a day--thanks for your efforts bluesoul! I'm looking forward to reading your weekly reports :)

      • Baldufita | 9th February 2010 14:04

        How come I'm first? Are those numbers right? lol :p :D

        Thanks for all your efforts! :D

      • Quarry | 9th February 2010 14:18

        It's no wonder EM loves you!

      • Evangeline | 9th February 2010 14:36

        Wow - thanks bluesoul! Very interesting. I'm surprised (and thrilled) to find L'Instant de Guerlain in the #1 spot, and on both boards! I'm sure it has something to do with a few dedicated wearers, but I'd like to think it's actually more popular than it seems.

      • bluesoul | 9th February 2010 16:44

        You know, I was quite surprised as well, and 3 of the first 15 entries I recorded were L'Instant. Only time will tell if it was an anomaly or the rise of L'Instant to a more hyped-up status on here.

        Aww. :D

      • Surfacing | 10th February 2010 01:56

        Bluesoul, your efforts are very much appreciated

      • telecaster | 10th February 2010 02:36

        Thanks bluesoul, for all your efforts on these tabulations! Very interesting!

      • kbe | 10th February 2010 02:55

        ..I want a recount! :D

        Thanks for taking up the task bluesoul.

      • mikeperez23 | 10th February 2010 04:56

        Your brain amazes me bluesoul. Are you sure you are not a robot?

        I had to read this twice to soak in all of the information you gave us. Wow! Thanks buddy. :thumbsup:

      • JDBIII | 11th February 2010 15:23

        I thought I was so unique being a man who wore Mitsouko regularly. Alas, I am just one of the pack. I also wear Chamade, Vol de Nuit, and the glorious and terribly overlooked Parure. Perhaps, if Guerlain reads your statistics and sees what a strong fanbase the older scents have, it will return to the incredible quality of which it is capable. Today is definitely Parure for me. Best of luck.

      • Haunani | 12th February 2010 21:33

        Now SF, don't you go skewin' things with your sunny aldehydic favorite! :rolleyesold:

        Bluesoul, this is very interesting! Thanks!!!

      • Niles | 13th February 2010 00:09

        Cool stuff, bluesoul. I enjoyed reading.

      • Redneck Perfumisto | 16th February 2010 01:18

        Very neat. I have been slacking off on SotD, since it wasn't going anywhere. WRONG! :smiley: Now I have a reason to post them again!!! :happy:

      • robpmgc | 16th February 2010 02:16

        Big Up, bluesoul! One more reason to waste time on Basenotes, I really needed that..........

      • lovereds | 16th February 2010 03:59

        nice stat, mr. daniel :smiley: