Perfume Reviews

Positive Reviews of Acqua di Giò Profondo by Giorgio Armani

Total Reviews: 2
In initial wave, Profondo flanker seems to be Armani's answer to Bleu de Chanel and Dior Sauvage but in an AdG way. As it gets closer to drydown, it's more and more similar to the Profumo flanker but in a less "dark" way and to the original, but stronger.

I'm very 50:50 about this one. Profumo flanker is a rather good one and the original AdG is overworn as it is, which makes Profondo flanker very redundant albeit exquisitely well done. AdG Profondo is a very good, universal frag for the summer, but it'll not smell unique or "new".

Conclusion: well done but also very well known DNA. Regardless, I'm rating it positively.

Originality: 3/10
Scent: 8/10
Longevity: 9/10
Projection: 7/10
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math grade: 67,5%
subjective impression 7/10
19th June, 2020
I think everyone with their ear to the ground in the perfume world heard this one coming from miles away, especially with the number of aquatic flankers crowding shelves early on in 2020. Acqua di Giò pour Homme (1996) is the number one selling masculine fragrance, but having been on the market for a quarter-century, is a bit long in the tooth according to modern trend-obsessed designer fragrance standards. That Acqua di Giò pour Homme remains an evergreen and the most-popular fragrance of all time isn't lost on Giogrio Armani one little bit, which is why they have been cranking out flankers left and right, getting a new foothold before the sun begins to set on the AdG empire. Most flankers have felt like flavor additions to the range (both good and bad), with Acqua di Giò Profumo (2015) feeling like what guys who wore the original in their teens graduated into now that they're in their 30's. The newest Acqua di Giò Profondo (2020) is something altogether different than an addition or enhancement to the line, and an obvious telegraphed swing of a fragrance feeling more like a do-over, especially since Alberto Morillas (who created the original feminine and was one-half of the team behind the pour Homme) is back at the wheel. To be perfectly clear, this is a "modernization" of the Acqua di Giò pour Homme DNA, infusing its characteristics with a modern "blue" men's fragrance patterned after Bleu de Chanel (2010), Dior Sauvage (2015), or Yves Saint Laurent Y (2017). This means if you hate everything about the development of men's designer fragrances since 2010, you might want to bow out now, as this is more of the same with an Acqua di Giò twist. I think for what it tries to be, Acqua di Giò Profondo succeeds and shows that Morillas hasn't lost his soul to the machine quite yet, but there is nothing revolutionary about it either.

Acqua di Giò Profondo opens like a direct splicing of Bleu de Chanel and the original 90's Acqua di Giò pour Homme in that it marries the ozonic "aquazone" note made famous by the original with the smooth bergamot, sweet mandarin orange, and grapefruit of Bleu de Chanel. This sweetness isn't overbearing like a clubber but it's greater than your typical aquatic opening, even though it does contrast and pair up nicely with the dihidromyrcenol "aquatic" edge, persimmon fruit, and the salty ozonic elements of the first AdG. From there, we get a green lavender and rosemary paired with mastic and a sharp cypress. This semi-bitter green heart helps allay any fears that Profondo is going in a bubble gum direction like many modern "shower gel" blue fragrnaces tend to do, drying it out and making Profondo more mature than your brother's Paco Rabanne Invictus (2013). The base of Acqua di Giò Profondo again marries old and new, this time combining the patchouli and mineralic incense vibe of Profumo with ambroxan and white musk. Profondo is smoother and rounder than the original Acqua di Giò pour Homme, utilizing the heritage DNA from the original and adding that 2010's "blue" mass-appeal vibe, while also bringing some of Profundo's richness without too much of its maturity, making this right in the wheelhouse of guys who find the purely ozonic/aquatic vibe of standard Acqua di Giò pour Homme too dated. Wear time is above average at about 9 hours and projection is less that Profumo but more than the original, having enough versatility for all seasons save a harsh winter. I'd use this in casual or office scenarios but not really on dates or when going out. A lot of useless aquatic flankers have been released in 2020, and even though this one wasn't particularly needed either, I'm glad to say this one isn't useless.

I don't think Acqua di Giò Profondo is necessarily meant to replace Acqua di Giò pour Homme as the mainstay of the line, because that stuff still sells like it's nobody's business (giving Giorgio Armani no need to worry about such replacement), but in making Profondo the house is admitting that the very youngest of male customers may be starting to view the original in the same way we viewed our dad's bottle of Fabergé Brut (1964) in the 90's. The only hiccup in this whole process is the fact that Profondo is marketed as an upscale eau de parfum just like Profumo, and therefore has a stiffer pricetag of about $140 for 125ml/4.2oz. Placing something this mass-appeal and made for early Zoomers/Gen Z in what is effectively an entry-level niche price bracket will steer them away and back towards the bottles of Sauvage this scent seeks to compete against in the first place. Strict connoisseurs that only bother with either vintage or niche styles won't concern themselves with this, and I can already hear their snarls of derision from here, but save your condemnation because if this is you than this scent isn't for you anyway and be grateful you have Profumo to scratch that "grown-up cultured Acqua di Giò" itch. For everyone else, this is a thoughtful and well-executed entry into the "blue" genre of mass-appeal masculines which adds a bit of something considered a modern classic to the mix, even if it is a bit overpriced and slightly redundant for folks who still wear the first Acqua di Giò pour Homme to work in the same capacity as this new flanker. Test for yourself if possible before jumping to blind-buy this spiritual reinvention of the wheel. Thumbs up.
08th April, 2020