Justin Bieber and Nicki Minaj fragrance licenses sold to Arden

12th June, 2012

Elizabeth Arden today announced that it has acquired the global licenses and certain related assets for the Justin Bieber and Nicki Minaj fragrance brands from Give Back Brands.

Someday, the first fragrance from Justin Bieber, launched in Spring 2011 and became the number one women's fragrance launch of 2011 in U.S. department stores, according to NPD. The second fragrance, Justin Bieber's Girlfriend, is launching in U.S. department stores in the summer of 2012.

Nicki Minaj, recently voted by Teen Choice as the Best R&B/Hip Hop Artist in 2011, established herself on the music scene in 2010 and has won numerous BET, AMA and MTV awards. The first fragrance from Nicki Minaj is scheduled to launch at U.S. department stores in the fall of 2012.

Terms of the transaction were not disclosed. Arden recently acquired the licenses for True Religion, Ed Hardy and BCBG Max Azria from New Wave.

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