Penhaligon's launch Ostara and bring As Sawira to wider distribution

18th March, 2015

 

Penhaligon's have launched Ostara – a celebration of spring; and have given As Sawira a wider distribution.

As Sawira


As Sawira
Christian Provenzano is the perfumer behind As Sawira.

Notes for the fragrance include bergamot, davana, saffron and absinthe in the head; rose, jasmine, carnation, clove, cardamom and labdanum make up the heart of the fragrance; and the base contains amber, oud, myrrh, gaiac wood, sandalwood, cedarwood, patchouli, musk, vanilla and maltol.

The fragrance is inspired by the Morrocan city of Essaouira, which was one of the country's first sea ports in the nineteenth century. The port had many trade connections to London and many of the commodities which adorned the docks of the wharves would have originally come from there.

The fragrance was originally part of the DFS Masters of Fragrance event in Abu Dhabi and now part of Penhaligon's Trade Routes Collection.

As Sawira is available 100ml and is a limited edition.


Promotional image created by artist Melissa Bailey

Ostara


Ostara
Penhaligon's have also launched Ostara; a new feminine fragrance in inspired by spring and the daffodil, the fragrance is described as "a modern interpretation of this delicate and incandescent flower" and was created for the company by Master Perfumer Bertrand Duchaufour. Penhaligon’s have also worked with artist Melissa Bailey to create an illustration of Ostara exclusively for the launch (above).

The company say:

An iconic feature of the British countryside, the daffodil symbolizes the optimism and revival of spring.

In 1802, the distinguished poet William Wordsworth wrote about a sea of daffodils in his poem, ‘I Wandered Lonely as a Cloud.’ Excerpts have been included on the outer packaging of the fragrance to reflect the radiance of the flower.


Ostara as depicted by by Johannes Gehrts in 1884
Ostara contains top notes of clementine, bergamot, red berries co2, juniper, spearmint, blackcurrant bud co2, violet leaf absolute, leafy effects and aldehydes; a heart of hyacinth, narcissus absolute, beeswax absolute, cyclamen, ylang ylang, hawthorn and wisteria; and styrax resinoid, vanilla, benzoin, musk, amber and white wood effects feature in the base notes.

Ostara (or Ēostre) is the name of a Germanic dawn Goddess, who is the namesake of the festival of Easter.

The fragrance was also the official scent of London Fashion Week and Penhaligon’s has created a short film with the help of Bespoke Film & Communication Agency to celebrate its ongoing partnership with the British Fashion Council. The film has been designed to reflect the British perfume house’s increasing presence at the event. Penhaligon’s has been the Official Scent of London Fashion Week for the last four seasons.

Ostara is available in 50ml and 100ml.

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      • Carolyn M | 18th March 2015 17:04

        Tried this at the Edinburgh Penhaligon's the other weekend, & it's lovely; was given a sample to take away too. Have always found Penhaligon's generous with new launch samples. I'll have to give it a few tries before I decide if it will replace the beautiful narcissus-based Le Temps d'Une Fete, sadly discontinued.

      • Carolyn M | 18th March 2015 17:04

        Tried this at the Edinburgh Penhaligon's the other weekend, & it's lovely; was given a sample to take away too. Have always found Penhaligon's generous with new launch samples. I'll have to give it a few tries before I decide if it will replace the beautiful narcissus-based Le Temps d'Une Fete, sadly discontinued.

      • Carolyn M | 18th March 2015 17:04

        Tried this at the Edinburgh Penhaligon's the other weekend, & it's lovely; was given a sample to take away too. Have always found Penhaligon's generous with new launch samples. I'll have to give it a few tries before I decide if it will replace the beautiful narcissus-based Le Temps d'Une Fete, sadly discontinued.