Penhaligon's to launch No.33 to celebrate 145th year

30th April, 2015

 


No. 33
No. 33 is the latest masculine fragrance by Penhaligon's. The fragrance has been created to celebrate the company's 145th year in business, and is named after the original Penhaligon's boutique at 33 St James Street.

No. 33 is a celebration of Penhaligon’s 145th year heritage. The iconic perfume house was established in 1870, a period of unprecedented adventure and discovery. The founder William Penhaligon, arrived in the vibrant city of London in the 1860’s to begin what would become an illustrious career. In 1874 he opened his first boutique on Jermyn Street, followed shortly by No. 33 St James’s Street. William built a reputation for his unique approach to fine perfumery, combining imagination with inspiration from around the world, using high quality ingredients and innovative formulations. To this day, Penhaligon’s continues to create original and pioneering fragrances, celebrating and building upon their founder’s legacy. 

The company decided to create the fragrance around lavender, as the note has a long history in early Penhaligon's fragrances such as Hammam Bouquet, English Fern and Blenheim Bouquet. Lavender continues to play a key role in several of the perfume house’s creations to this day and include Endymion (2003), Sartorial (2009) and Lothair 

Perfumer Mike Parrot created the fragrance for Penhaligon's, which contains top notes of bergamot, orange, grapefruit, armoise, coriander, clary sage and cypress; the heart features lavender, violet, black pepper, ginger, jasmine, rose, muguet, geranium, saffron and cardamom; and amber, vetiver, musk, moss, tobacco, tonka bean, vanilla and cedarwood feature in the base notes.

No. 33 is available as 50ml and 100ml from July 2015.

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    Comments

      • ChuckW | 6th May 2015 00:35

        Sounds delicious IF they make it strong enough. Many of theirs are just plain weak.

      • Primrose | 7th May 2015 07:24

        Agree here. A light fragrance really undermines the point of wearing one.

      • Diamondflame | 7th May 2015 13:02

        Chanel has done it with 31 rue Cambon.

        Dyptique with 34 Blvd St Germain.

        And now Penhaligon's... It'd better be good. Anyone familiar with Mike Parrot's work?

      • Kaern | 7th May 2015 14:03

        He's just done a few others for Penhaligon's

        25 notes listed -- Uh Oh!