Frederic Malle opens boutique in London's Burlington Arcade (pictures)

27th October, 2015

Frederic Malle have now officially opened their London store at 14, Burlington Arcade, which is fast becoming the go-to location for single-brand perfumeries.

Malle says:

The design of our Burlington Arcade store is inspired by the shop’s location in the heart of the perfect Regency shopping promenade. Not a place that one wants to tinker with. So, making an overly expressive architectural statement, as I just asked Steven Holl to do in New York’s West Village, would have been sacrilege. It was time for me to master the art of understatement, something quite difficult for someone with my sensibilities!

My strategy for this unique building was to create an Editions de Parfums store in tune with this landmark, and then indulge in my love of design by adding a single transformative object to an almost too-familiar décor. I wanted to generate an effect similar to Kubrick’s monolith in 2001: A Space Odyssey.

The low bookcase is a modern interpretation of pieces that can be found in historical English houses, such as Hatfield House, Dunham Massey, or William Kent’s more stylised Holkham Hall. It is designed to stock our book-like perfume boxes and placed so that it underlines the portraits of our authors. A fully polished nickel and glass refrigerated armoire covers the entire south wall.Timeless green curtains, woven by the French 18th century Maison Presley, soften the corners.


Exterior of the Malle Boutique

Upstairs in the boutique

Upstairs in the boutique

Downstairs in the boutique

Monsieur. by Bruno Jovanovic
Other perfumeries and beauty boutiques in Burlington Arcade include Penhaligon’s and Chanel, who opened a boutique last year. Due to open soon in the arcade are Roja Parfums and By Kilian.

Frederic Malle will also be launching new masculine fragrance, Monsieur., in February. The fragrance is composed by Bruno Jovanovic, who also created the Dries Van Noten fragrance for Malle. The scent is said to be a partner to 2010’s Portrait of a Lady and contains notes of Patchouli, Mandarin, Rum, Vanilla and Musk.

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      • hednic | 27th October 2015 14:24

        The inside layout of the London location reminds me of the NYC interior.

      • JON RODGERS | 27th October 2015 15:41

        Stumbled across it completely by accident over the weekend - a return visit will be on the cards in the near future with the impending new release just a few weeks away.