Avon celebrate 134th birthday with Charmed

by Judith Brockless, 25th November, 2020

Avon is celebrating its 134th birthday with peacock-themed panache.  Known worldwide for its prolific output and its ‘cheap and cheerful’ house style, the brand has pushed the boat out this Autumn with a new limited edition launch, Avon Charmed.

Housed in a gold-plated peacock-shaped bottle, enhanced with a Swarovski crystal-encrusted tail, the fragrance comes in a decorative wooden box, which includes a letter from master perfumer Caroline Sabas.

Our most opulent fragrance yet, Avon Charmed reflects our proud heritage and presents a powerful and beautiful scent experience laced with sophistication.

Be enticed by a radiant burst of crisp neroli as lily of the valley and jasmine absolute create a delicate floral veil. Notes of warm musk add a seductive dimension to this captivating fragrance. Elegantly presented in a lavish 18K gold bottle and packaged in a charming gift box. So alluring. So enchanting.

A 100ml bottle of Avon Charmed will set you back $1,200.  There are only 1886 bottles available, to mark the founding of Avon in 1886.

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      • Varanis Ridari | 28th November 2020 01:35

        I feel like Avon was looking at brands like Clive Christian, Roja Dove, Fragrance du Bois, Royal Crown, plus all their fans who ham-fistedly express that price determines quality and decided to throw some epic shade on them. Especially after literal decades at this point of being bashed by these same groups online for choosing accessibility over exclusivity in their own pricing strategies. Yeah, the pretense presented here is celebration of history, but I think there is a deeper experiment underway here, and point being made.

        Is it really worth $1200 from a perfume quality standpoint? Probably no more or no less than any of the above exercises in Veblen marketing, plus the battle will always rage eternal over price of ingredients vs talent of perfumer anyway and there will never be a winner of that war, ever. Do I want to sample it? Sure I do. Avon compositional quirks (house amber style, traditional accords, anachronism) combined with allegedly top-notch ingredients could result in something fun to experience.

        But, being as this is made from the start as a collectable, and the juice inside is likely never to see release in any other form, it'll just be unobtanium to me like most "haute" brands I mentioned above. But I do think it's deliciously ironic that one of the industry's most notoriously "cheap" brands has decided to go straight to the opposite extreme to prove a point about the exclusivity mindset in general, and that's literally any perfume brand can pull it off, if they really wanted to.

        So, how exclusive is exclusivity, really?

      • jujy54 | 12th February 2021 17:33

        Brilliant analysis, and such crisp writing. I enjoyed reading this.

      • hednic | 12th February 2021 22:41

        I think the bottle is quite nice.

      • Beatrice Callan | 9th March 2021 07:20

        That's for sure! As a child, I was a fan of this brand, but after I met Loreal, Rimmel, and Maybelline, I realized that there are affordable cosmetics with better quality. As for perfumery, after meeting Dolce & Gabbana, Avon's fragrances just stink to me.