FiFi Winners Announced

10th June, 2010

The Fragrance Foundation have announced the Winners of the 2010 FiFi Awards in a gala ceremony at The Downtown Armory, 26th Street & Lexington Avenue, New York City.

  • CFSS Top Scorer Amy Cuadra from Sephora

  • Interior Scent Scentbug Diffuser from Slatkin

  • Fragrance Hall of Fame - cK One

  • Men’s Media Campaign of the Year - ck one “We Are One”

  • Women’s Media Campaign of the Year Chanel No 5 “No 5: Train de Nuit

Usher and Michael Kors were also honoured with awards.

Winners were tweeted by @fifiawards. More info can be found on the Official FiFi blog

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    • PawelL | 11th June 2010 10:02

      Am I right in assuming, 'Men’s Popular Appeal Yves Rocher Comme une Evidence' is a mistake? Shouldn't it read 'Women's Popular Appeal'?

      Kind regards, Pawel

    • foetidus | 11th June 2010 12:19


      There is a Comme Une Evidence Homme available. It has not yet been included in Basenotes' Directory.

      I think it's quite good. I wear is often when I want a rather elegant, short lasting fragrance.

    • HDS1963 | 12th June 2010 15:35

      I remain unconvinced by Grey Vetiver. It has its moments but it definitely has a rubbery/plasticky note to it that puts me off. It seems to be sweeping the board in awards this year though.