Perfume News

Unilever spend $90,000,000 on Axe

by Grant Osborne, 18th August, 2002

Anglo-Dutch giant Unilever are to spend $90 million in the next year introducing it's AXE body spray in the USA and Canada. According to Esther Lem, a Unilever vice-president, Unilever's goal is to make the brand one of the top two deodorants in the next two years. Axe, which is sold in more than 60 countries, has worldwide sa…

Unilever not to sell fragrance brands

by Grant Osborne, 02nd August, 2002

Unilever Group considers Calvin Klein cosmetics to be one of its core brands, said Unilever NV chairman Anthony Burgmans. Asked about rumours that the company is planning to sell the brand, he said: "Calvin Klein is one of the 400 (key) brands" that Unilever plans to retain in its product portfolio. Last month the Financial Tim…

Unilever give Ego the Axe - will Lynx be next?

by Grant Osborne, 02nd July, 2002

Top South African deodorant brand, EGO, recently had a name change to AXE, bringing it in line with other countries. Axe was originally launched by Faberge in France as a perfumed body spray almost twenty years ago in 1983. It is now the number one male toiletries brand in the world and is available in over 50 countries. Last month, Axe…

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30th Annual FiFi Awards 2002 - Winners

by Grant Osborne, 06th June, 2002

The 30th annual presentation of the FiFi's, the Oscars of the fragrance industry, were held the evening of June 4 in New York City. Annette Green, president of the Fragrance Foundation and Broadway entertainer Tommy Tune, were masters of ceremonies for the evening, which also included many other…

Kenzo to come out of retirement

by Grant Osborne, 10th May, 2002

Japanese designer Kenzo Takada has come out of retirement to develop new projects in association with LVMH Fashion Group. Mr. Takada had announced his retirement in 1999. …

Axe deodorant to be launched in the USA

by Grant Osborne, 08th May, 2002

Unilever is introducing AXE to the US. Originally launched in France by Fabergé in 1983, it then appeared in the UK in 1985 rebranded as Lynx. By either name, AXE is now the world's number one deodorant brand, and is market leader in most of the 60 countries it sells in, with a 10%-20% share of the market.The range consists of …

Lancaster to develop Jennifer Lopez fragrance

by Grant Osborne, 15th March, 2002

Lancaster Group (part of Coty) have signed a worldwide licensing agreement with Jennifer Lopez to create a Jennifer Lopez brand fragrance. Set to launch in the Autumn, initially in the UK, US, Germany, Austria and Switzerland. Lopez joins a long line of singers with fragrance: Previous singer-scents with varying degrees of success incl…

LVMH acquire 50% stake in Acqua di Parma

28th September, 2001

LVMH have acquired a 50% stake in Italian company, Acqua di Parma. New fragrance development will be placed under the direction of LVMH, who also own brands such as Guerlain, Dior and Givenchy.The agreement also says that retail stores for Acqua di Parma will be opened and the product lines will be extended. …

Coty to make lollipop fragrance

by Grant Osborne, 29th July, 2001

Coty have announced that they are entering into a license agreement with the lollipop company, Chupa Chups, to develop and market fragrance and cosmetics with the Chupa Chups brand. The fragrances are expected to be available in fall 2002, at retail outlets worldwide.Of the agreement with Chupa Chups, Coty CEO Bernd Beetz said, "The …

Gucci buys Cristobal Balenciaga

06th July, 2001

Gucci Group N.V. announces today that it has acquired Balenciaga S.A., owner of the Balenciaga luxury brand. Nicolas Ghesquiere will continue as Creative Director of Balenciaga, with broad responsibilities for all aspects of the brand's creative direction and image. Las…

FiFi Awards - Winners 2001

by Grant Osborne, 05th June, 2001

The Fragrance Foundation honored the American and European 2001 Fragrance Stars of the Year at the star-studded 29th Annual "FiFi" Award Ceremonies held at New York City's world famous Radio City Music Hall, on Tuesday, June 5, 2001. The "FiFi" winners are: Winner: Michael - Michael Kors Fragrances U.S. WOMEN'…

Coty launch new fragrance: 001Coty

by Grant Osborne, 01st June, 2001

Coty Inc., today announced the launch of 001Coty, a new limited edition, unisex fragrance to be sold exclusively on the Internet at http://www.001Coty.com starting June 1, 2001. 001Coty is the first fragrance created by Coty Inc.'s Ideas+Image department, led by executive vice president, Douglas Toews, who also serves as the company&#…